Starbucks Korea implements NFT initiative to boost sustainability efforts

Web3 Fashion Platform doDRESS Opens Pop-up Store in SeouldoDRESS, a fashion and lifestyle platform created by the faculty at Kookmin University in Seoul, has opened a pop-up store in Seoul in line with the launch of its new website. doDRESS aims to create a decentralized Web3 fashion ecosystem centered around brands, creators, and influencers, providing a space to communicate with consumers and promote their businesses and content. In turn, consumers can get the chance to dive into a new form of Web3 technology and express themselves through their personal style.Photo by No Revisions on UnsplashInteractive space for creators and consumersThe pop-up store, which was revamped from an old auto repair shop, has invited some 40 designers and graphic artists to showcase and sell their unique street fashion-inspired clothing and graphic art to consumers. It will also present an opportunity for them to interact with influencers who can contribute to the marketing and distribution of their products, thus boosting their value.Creators and those who wish to become creators can upload the products they make on doDRESS. When a product is sold, every individual in the platform’s Web3 ecosystem who contributed to making it will receive a portion of the revenue.Visitors, on the other hand, can customize their own clothing by printing designs created by the artists themselves through doDRESS’s fashion stickering service, which is available both online and offline at the pop-up store. The platform also said that it would give out custom doDRESS products worth KRW 40,000 (approximately $30) on a first-come, first-served basis to 70 visitors on weekdays and 200 on weekends.Future plans for growthIn the future, doDRESS aims to expand on a global scale and add more clothing products to its services utilizing various production techniques like 3D printing.The pop-up store will be open until next Wednesday (local time) in Seongsu-dong.

South Korean credit card companies are preparing to develop a stablecoin-powered payment system, Yonhap Infomax reported. The Credit Finance Association (CREFIA)—a nonprofit comprising credit card firms, leasing companies, and venture capitalists—plans to launch a second task force this month. The group aims to prepare for the anticipated regulatory framework governing stablecoins.Photo by rupixen on UnsplashStablecoin cards, settlement under reviewThe task force will discuss building a comprehensive system covering the entire transaction process, from stablecoin-based card payments to merchant settlements. The agenda also includes testing stablecoin-powered debit cards, which would allow users to pay at standard card terminals just as they would with traditional cards. This second task force will include nine credit card companies—including Samsung Card, Shinhan Card, and KB Kookmin Card—that participated in the initial task force formed last July. At that time, CREFIA and the participating firms held weekly meetings on regulatory and technological issues while gathering input from external advisors. Through that process, the group examined whether credit card companies could legally engage in stablecoin businesses under the current Specialized Credit Finance Business Act. They also jointly filed 30 stablecoin-related trademark applications and reportedly sought consultations with financial authorities on securing payment and settlement accounts for stablecoin transactions. This push into the sector comes despite lingering uncertainty regarding the government’s phase-2 virtual asset legislation. Progress on the draft has been delayed due to disagreements between financial and monetary authorities. The Bank of Korea favors a model where only consortia with majority bank ownership can issue stablecoins. By contrast, the Financial Services Commission opposes setting a specific bank-ownership threshold in law to allow participation by non-bank firms. The forthcoming legislation is expected to comprehensively regulate stablecoins, including their issuance, distribution, and custody, leaving companies to await clearer guidance. Despite the legislative delays, the credit card companies are positioning themselves to move quickly once the rules are finalized. Investor sentiment shifts to U.S. equitiesWhile traditional financial firms explore digital assets to expand their business, South Korean investors are prioritizing U.S. equities over cryptocurrencies for this year. According to a weekly survey of 2,000 respondents conducted by CoinNess and Cratos, 30.8% said they plan to focus on U.S. stocks. Cryptocurrencies ranked second at 25.5%, followed by gold and silver (18.3%), Korean stocks (12.8%), and cash (12.7%). Market sentiment toward Bitcoin also appears cautious. 22.7% of respondents said they expect Bitcoin to rise or surge this week, down from 28.9% the previous week. Meanwhile, 38.3% predicted the price would move sideways, while 39% expected a fall or plunge. Asked about the broader crypto market, 50.8% of respondents said fear or extreme fear was prevailing. 

NEOPIN Partners with Lena Network for NFT-Fi Service DevelopmentNEOPIN, the global CeDeFi platform of South Korean investment holding company Neowiz Holdings, announced on Tuesday that it is teaming up with Lena Network, a Japanese developer of non-fungible token finance (NFT-Fi) services.Photo by Choong Deng Xiang on UnsplashFostering NFT-Fi and DeFi synergyIn this collaboration, the companies plan to promote NFT-Fi usage by onboarding NEOPIN onto Lena’s service framework and by launching NEOPIN as a decentralized finance (DeFi) product based on Lena’s governance token $LENA. They will also strengthen cooperative ventures by channeling NEOPIN and Lena Network’s NFT-Fi products. Both companies’ worldwide partners will also receive collective support as part of this agreement.“This partnership is meaningful in many ways. We have been able to secure an important Web3 partner in Japan, expand our global DeFi products, and grow our NFT-Fi business,” explained Ethan Kim, CEO of NEOPIN.This comes as part of NEOPIN’s bigger efforts to broaden its global user demographic by launching DeFi products associated with global projects, the first of which is the latest collaboration with Lena. This move will create a strong base for the entry of NEOPIN’s Web3 projects into the Japanese market.“We will continue to strengthen our partnerships with outstanding Japanese Web3 projects such as Lena Network, and establish a foundation for our success in the Japanese market,” CEO Kim added.Innovation at Lena NetworkLena Network is operated by professionals who formerly worked at institutions like SBI Holdings and JP Morgan. It plans to officially launch its new service, LENA, in the third quarter of this year, which offers loans in Ethereum or stablecoins against collaterals such as NFTs, tokens, and real-world assets (RWA).Key partners for this service include NFT collections such as Monkey Kingdom — the first Asian NFT collection and one of Solana’s chart-toppers — and Trekki, a collaborative travel-themed collection made by Polygon and Trip.com.“By onboarding NEOPIN, we aim to provide a seamless NFT-Fi adoption and launch DeFi products based on LENA tokens,” said Casper Cheng, CSO of Lena Network. “Following NFT-Fi, Lena Network’s next product will be RWA-Fi. Together with NEOPIN, we will continue to drive innovation in the Web3 space and explore new possibilities for NFT utilization.”The current NFT market capitalization is approximately $4.9 billion as of today, according to insights from the NFT analysis site NFTGo. While these assets have historically been liquidated through trading, NFT-Fi opens up various methods of liquidation, thereby expanding access to ownership of these assets.