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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Web3 & Enterprise·

Jul 08, 2023

WazirX Founder’s Blockchain Startup Raises $5.4M

WazirX Founder’s Blockchain Startup Raises $5.4MShardeum, a highly-scalable layer-1 blockchain utilizing dynamic state sharding, has successfully closed a strategic raise of $5.4 million.The project was co-founded by Nischal Shetty, who also founded leading Indian cryptocurrency exchange WazirX.Photo by Shubham Dhage on UnsplashWorking towards mainnet launchThe funding round saw participation from prominent investors including Galxe, J17 Capital, JSquare, and TRGC, among others. Singapore’s Amber Group, a digital assets trading, products, and infrastructure firm, also participated. The additional capital will be used to facilitate the expansion of Shardeum’s ecosystem, leading up to the highly anticipated mainnet launch later this year. As part of that launch, it will also introduce $SHM, its native token. 5% of $SHM tokens are being allocated to ecosystem development and to community airdrops.What is Shardeum?Shardeum is a highly-scalable EVM-based layer-1 blockchain that utilizes dynamic state sharding. By employing dynamic state sharding, Shardeum ensures low gas fees and high transactions per second as the network expands. The platform achieves consensus at the transaction level, reducing the computational power required for validator nodes. This composition means that it’s engineered for linear scalability.This consensus mechanism enables broad accessibility and increased decentralization by allowing anyone to run a node. Through the power of dynamic state sharding, Shardeum offers a scalable and secure solution that addresses the blockchain trilemma while ensuring decentralization for all participants.Dynamic state shardingSince its establishment in 2022, Shardeum has been focused on delivering a highly-scalable EVM-based layer-1 blockchain with dynamic state sharding capabilities. As of Friday, the Shardeum testnet has already witnessed over 7.4 million transactions, with over 820,000 accounts and more than 230,000 contracts deployed.Kelsey McGuire, the Chief Growth Officer at Shardeum, expressed enthusiasm about the completion of the strategic raise, emphasizing the company’s commitment to cultivating a global and diverse community. McGuire highlighted Shardeum’s consensus design and the accessibility of validator participation, regardless of users’ computing resources. The additional funding will further support Shardeum’s dedication to decentralization by fostering worldwide community growth through educational initiatives and other key programs.Initial $18.2M seed roundIn addition to the aforementioned investors, the strategic raise attracted notable participants such as Bware Labs, Tané Labs, Hyperithm Group, and Luganodes, among others. This round follows Shardeum’s successful seed round in October 2022, which raised $18.2 million and involved backers such as Jane Street, Big Brain Holdings, Struck Crypto, The Spartan Group, Ghaf Capital, DFG, CoinGecko Ventures, and Foresight Ventures. Funding from that initial seed round went towards hiring more employees, expanding the Shardeum network, and growing its community.A Shardeum project team member told The Block that the raise now places a valuation on the overall company of around $248 million. Shetty recently told Forbes that he believes Shardeum can be a direct competitor to Ethereum. The WazirX Founder outlined that the blockchain was envisioned on the basis of low fees and scalability regardless of the extent of the network growth that transpires.

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Web3 & Enterprise·

Jan 05, 2024

NADA Protocol joins hands with AIgorithm X for global investment opportunities

NADA Protocol, a blockchain content platform and operator of the Play-to-Earn (P2E) NFT game Slime World, has forged a global investment partnership with IT investment firm Algorithm X, according to an article published by South Korean online news site Interview 365.Photo by Chris Liverani on UnsplashStrategic alliance"Through this partnership with AIgorithm X, we will accelerate our efforts to attract global investments. Also, by leveraging Algorithm X's infrastructure, we will expand our presence in the global market and create more partnerships with various companies in the future," NADA Protocol explained. Revolutionizing the blockchain industryNADA Protocol is a platform specializing in the production of blockchain content. It is most known for Slime World, which runs on the NADA Protocol Token – a Hedera-based reward token that is currently priced at approximately $0.03 on CoinMarketCap. The game surpassed one million global downloads in less than a month after the release of the updated version.  Meanwhile, Algorithm X is a company led by a group of financial experts from JPMorgan and professionals in the blockchain industry that manages global digital assets through proprietary trading. The company specializes in discovering and fostering promising projects and companies through global investment consultations and marketing campaigns.

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Policy & Regulation·

Aug 17, 2023

Abu Dhabi Approves M2 for Crypto Services

Abu Dhabi Approves M2 for Crypto ServicesM2, a virtual asset firm based within Abu Dhabi Global Market (ADGM) in Abu Dhabi, has received authorization from the Financial Services Regulatory Authority (FSRA) to establish a multilateral crypto trading facility in the United Arab Emirates (UAE) capital.This pivotal development, announced on Wednesday, allows M2 to provide both retail and institutional clients in the region with the capability to engage in activities such as purchasing, selling, and safeguarding digital assets, including Bitcoin.Photo by Jametlene Reskp on Unsplash2023 platform launchScheduled for a launch later in 2023, the M2 platform’s creation has been a year-long process, designed to cultivate trust, security, and integrity within the burgeoning virtual asset landscape. The company’s mission is to empower users with access to the highest level of services, including the ability to transact with cryptocurrencies using fiat currency and tap into derivative and yield offerings.Stefan Kimmil, the CEO of M2, acknowledged the significance of this regulatory milestone:“The process of obtaining the license is the first step on our journey, and we will remain in close dialogue with ADGM to ensure transparency around the custody of client assets.”Kimmil also expressed M2’s commitment to maintaining the high industry standards, as the UAE solidifies its position as a global front-runner in the virtual asset realm.Founded earlier this year, M2 claims to have a depth of credible expertise driving it, with executives having joined the firm from traditional finance giants such as Deutsche Bank, JP Morgan, and Goldman Sachs.Progressive regulationThe FSRA has taken a forward-thinking approach to digital asset regulation, having introduced a comprehensive framework for virtual assets in 2018. This framework has not only attracted numerous major cryptocurrency-focused companies to establish operations within its regulated financial and economic zone but has also fostered the region’s digital asset landscape.ADGM CEO Salem Al Darei underscored the organization’s mission of driving growth and investment opportunities in the virtual asset sector: “We remain committed to enhancing Abu Dhabi’s digital asset landscape and actively supporting the diversification of our thriving economy.”This sentiment is well-aligned with the broader vision of expanding the digital horizons of the UAE. The approval granted to M2 follows in the footsteps of significant advancements in the UAE’s cryptocurrency landscape. In November 2022, cryptocurrency exchange giant Binance secured financial services permission, bolstering its presence in the region.Furthermore, Rain, a prominent cryptocurrency exchange that serves the Middle East and North Africa (MENA), Turkey, and Pakistan, obtained regulatory approval last month to extend virtual asset brokerage and custody services to UAE residents.The emergence of M2’s platform points to the ongoing fostering of a dynamic virtual asset ecosystem that is currently ongoing in Abu Dhabi and the UAE at a national level. As the platform prepares for its forthcoming launch, it’s seeking to usher in a new era of accessibility, sophistication, and opportunity for the growing community of retail and institutional clients seeking to engage with cryptocurrencies in the UAE.

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