Top

Aptos and Lotte Group Collaborate on Pink Bear NFTs to Drive Web3 Expansion

Web3 & Enterprise·August 28, 2023, 2:58 AM

Layer-1 blockchain network Aptos took to X (formerly Twitter) to announce a partnership with Lotte Group, an industrial conglomerate based in South Korea with a specialization in the retail business. This strategic collaboration aims to propel Lotte’s expansion into the dynamic Web3 landscape.

Photo by 김 대정 on Pexels

 

Pink bear NFTs

The initial focus of their collaboration will center around Bellygom, the pink teddy bear mascot of Lotte Home Shopping — a major player in the Korean media commerce industry. NFT projects associated with Bellygom, including the Bellyland universe, are under the stewardship of Daehong Communications, a marketing solutions company affiliated with Lotte. Aptos will play a pivotal role by providing the backend support for the development of Super Jelly, a reward system within Bellyland. These Super Jelly rewards, slated to be launched on the Aptos mainnet, will be attainable through engaging in Jelly Adventures — a collection of diverse games and missions within Bellyland.

Aptos and Lotte Group have expressed their enthusiasm for venturing into Web3 initiatives throughout multiple business areas of the South Korean retail giant. Aptos noted that more updates will follow as this collaboration unfolds.

 

Earlier partnership with Polygon

The momentum behind Daehong Communications’ Bellygom NFT initiatives for global expansion grew as it joined hands with blockchain company Polygon in February. This partnership led to the migration of Bellygom NFTs from the Klaytn blockchain to the Polygon blockchain in April.

 

Lotte’s hospitality business and NFTs

In June, Daehong employed NFTs to attract customers to various Lotte entities. Through Korea’s largest NFT trading platform, Pala, the marketing affiliate sold Magic Ride NFTs, aiming to enhance customer engagement for the Lotte World amusement park, Lotte Duty Free, and Lotte Hotels.

More to Read
View All
Web3 & Enterprise·

Feb 26, 2024

FOBLGATE gears up for the launch of real estate security tokens

Korean cryptocurrency exchange FOBLGATE (FOBL) last Thursday showcased its ongoing project on real estate-based security tokens at Momo Network’s second security token offering (STO) and Web3 networking party, the game media outlet Kyunghyang Games reported. Momo Networks is the company behind Momoboard, an all-in-one app that combines bulletin board, messaging and cloud storage features. The event served as an opportunity for FOBL to inform participants about the current stage of the exchange’s project and where it is headed. Initially introduced in November last year, the project is a collaboration between FOBL and prop fintech company Plus Platform, an asset management and trading platform headquartered in New York, U.S. Photo by Glenn Carstens-Peters on UnsplashReal estate-based security token projectAt the event, participants are anticipated to discuss the future of the security token market, which is currently focused on conventional real-world assets (RWAs). This new security token project is expected to innovate traditional real estate investments, offering benefits such as high liquidity, low transaction fees and easy access to investors, explained FOBL. The crypto company aims to solidify its position in the crypto market while raising public awareness of real estate security tokens. Future of virtual assetsAhn Hyun-jun, CEO of FOBL, said he plans to make his company an innovator in virtual asset development and create various types of crypto assets that extend beyond real estate-based security tokens.   Furthermore, a FOBL spokesperson stated that this networking party will serve as a forum for Web3 and STO experts to explore new technologies and innovative investment strategies, providing valuable insights for investors and market participants. 

news
Web3 & Enterprise·

May 20, 2024

Param Labs Secures $7M investment to bolster Web3 gaming infrastructure

Param Labs, a modular gaming ecosystem, has announced the successful completion of a $7 million investment round, with Animoca Brands, a prominent crypto venture capital firm, leading the charge.Photo by Precondo CA on UnsplashOversubscribed funding roundJoining Hong Kong-headquartered Animoca Brands in this oversubscribed round were Delphi Ventures, Cypher Capital, P2 Ventures (formerly Polygon Ventures), Mechanism Capital, Merit Circle, TRGC Capital, Double Peak Group and MH Ventures. Anthony Anderson, CEO of Param Labs and Kiraverse, highlighted the significance of modular gaming ecosystems like Param in laying the groundwork for the next era of Web3 games. In an exchange with Cointelegraph, Anderson stated: “Unlike most Web3 studios that focus on developing single game titles, modular ecosystems offer a variety of products and components. This allows developers to build their own games from these modules and provides essential tools for other developers to utilize and integrate into their projects.” The timing of this funding round coincides with significant growth milestones for the Param Gaming Platform, which recently surpassed 300,000 daily active users. Additionally, the platform's X page boasts over 2.5 million followers, underscoring its growing popularity. Strategic investments from luminaries such as Yat Siu, co-founder of Animoca Labs, and Banks, founder of Face Clan, further underscore the potential of Param Labs, which is based in the United Arab Emirates (UAE), in realizing the vision of an open metaverse. In a statement published to the Animoca Brands website, Yat Siu expressed enthusiasm about the collaboration, stating: "This collaboration aligns with our shared vision to redefine the gaming landscape, ensuring that gamers are the true owners of their digital assets." Focusing on infrastructureThis injection of capital is poised to address a critical deficiency in the realm of Web3 gaming: the lack of foundational infrastructure. Addressing precisely that challenge which is hindering mainstream adoption, Anderson emphasized the pivotal role of infrastructure: “Focusing on infrastructure is crucial, as it not only addresses the challenges in the games we’re developing but also has the potential to be applied to hundreds, if not thousands, of other experiences. This will significantly contribute to the adoption of blockchain gaming.” The UAE-based company is currently working on producing a number of products. These include its Game Launcher and Pixel to Poly, an offering that converts 2D images into 3D assets within games. While those are in the product pipeline, it has already launched Kiraverse, an online multiplayer game where the gameplay incorporates players competing to earn digital assets.  Param Labs has also sought to broaden the technical expertise available to it, with the hiring of Steve Young, a former head of consumer products at renowned American video gaming firm Activision Blizzard. Young has come in as a strategic advisor at Param. The company plans to launch its native token, PARAM, shortly to enable governance of the ecosystem that it is putting together.

news
Web3 & Enterprise·

Jan 31, 2024

Latest Champions Arena NFT collection pre-sale sells out in one hour

South Korean Web3 and metaverse game developer OneUniverse announced today that the Champions Mystic Box NFT collection for its Web3 role-playing game (RPG) Champions Arena has sold out in just an hour, according to local news outlet GameTOC on Wednesday (KST), making it the game’s second NFT collection to be completely sold out. Photo by Jack B on UnsplashUnveiling the Champions Mystic BoxA subject of high anticipation among gamers, the Champions Mystic Box includes the game's highest-tiered NFT as well as a new Champion that was revealed for the first time. It also includes an aid with a one-year time limit that was leveraged for driving user response, according to OneUniverse. Prior to the NFT pre-sale, Choi Hwan-jin, the new producer-director (PD) of Champions Arena, held an Ask-Me-Anything (AMA) session with the gaming platform Gala Games to discuss the RPG's updates and improvements, which also contributed to a successful pre-sale. "We are delighted that the first NFT pre-sale after the game’s PD transition sold out so quickly," said Se-jun Go, CEO of OneUniverse. "We will continue to deliver on the game improvement plans we promised our users before the transition and strive to meet their expectations." Diving into the realms of Champions ArenaChampions Arena launched worldwide in August last year and has since then gained popularity for its real-time tactical battles where gamers can collect over 100 adaptable and customizable NFT Champions and various other in-game items. Players can also battle solo or in guilds.  The game is currently available for download on both PC and mobile on the Google Play Store, Apple App Store and Gala Games platform.

news
Loading