TRIA co-founder: Up to 6% card cashback is sustainable, based on real revenue model

Parth Bhalla, co-founder of TRIA, stated that the up to 6% cashback offered on the project's premium metal card is sustainable because it is based on a tangible revenue structure. Speaking at CoinNess's "Ask Me Anything" (AMA) program, CoinNess Night Live (CNL), on Telegram, Bhalla explained that the cashback is funded by revenue from payment fees, ecosystem grants, and co-marketing budgets with partners. He noted that while other fintech companies spend on advertising platforms to acquire users, TRIA has adopted a model that returns this budget directly to its users. Bhalla added that the cashback system is designed to scale and grow in line with the network's transaction volume.