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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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©Pexels/Anna Shvets

 

Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Web3 & Enterprise·

Jul 25, 2023

Top Korean Crypto Exchanges Witness Surge in Listings and Delistings During H1

Top Korean Crypto Exchanges Witness Surge in Listings and Delistings During H1In the first half of this year, South Korea’s top five cryptocurrency exchanges experienced notable growth in the number of newly added cryptocurrencies to their platforms. However, they also observed a significant surge in the number of cryptocurrencies being delisted.Photo by Shubham Dhage on UnsplashDelisting and listingAccording to a report by local news outlet Etoday, the nation’s five leading exchanges Upbit, Bithumb, Coinone, Korbit, and Gopax ceased trading for a total of 51 cryptocurrencies during the first six months of this year. This marked an 88% increase compared to the 27 cryptocurrencies delisted in the previous six-month period. During the first half of last year, the number of delisted tokens was 48.Among the five exchanges, Coinone took the lead by delisting the highest number of cryptocurrencies, totaling 24. Bithumb followed with 14 delisted tokens, Gopax with six, Upbit with five, and Korbit with two. Notably, Coinone continued its delisting spree this month, removing an additional five cryptocurrencies from its platform. Most cryptos were delisted because their projects and services were not operating normally.The significant number of delisted tokens at Coinone appears to be linked to the involvement of its former employees in the unlawful listing of certain tokens. These individuals reportedly received bribes in exchange for listing a total of 46 cryptocurrencies on the trading platform. Among these tokens were PICA and PURE, which are no longer traded on the exchange.Only five cryptocurrencies were delisted according to the decision made by the Digital Asset eXchange Alliance (DAXA), a self-regulatory group consisting of the aforementioned five crypto exchanges. The delisted tokens were REP, BASIC, OMG, SRM, and PCI. This indicates that most of the affected cryptocurrencies were exclusively traded on one of the DAXA member exchanges, indicating that DAXA’s listing and delisting guidelines were largely ineffective.Meanwhile, there has been a notable surge in the number of newly added cryptocurrencies. Bithumb, for instance, took the lead by listing an impressive 63 new tokens, nearly three times the number listed by Upbit (22). In the same vein, Coinone added 14 tokens, while Korbit and Gopax followed with six and three new listings, respectively.Profit squeezeLast year, crypto trading platforms adopted a conservative approach when it came to listing and delisting procedures, prioritizing investor protection. However, their stance shifted as the global crypto market encountered a significant decline in trading volume amid crypto winter. This decrease in trading activity subsequently led to reduced operating profits, compelling the platforms to list more cryptocurrencies.With the exception of Upbit, which maintains a dominant market share in the nation, the outlook on crypto exchanges appears more or less grim. In particular, Coinone, Korbit, and Gopax are in the red. Bithumb, while still in profit, saw its operating profit last year falling 80% year-over-year to 163.5 billion KRW ($127.9 million). This trend continued this year, with Bithumb’s operating profit In the first quarter of this year recording 16.2 billion KRW, an 80% decrease compared to the same period last year.In light of this development, an industry insider, who wished to stay anonymous, told Etoday that while the market’s total trading volume is witnessing a considerable decline, Upbit’s dominance is still growing. This individual also noted that the decrease in trading volume and the resulting deficit are exerting pressure on exchanges to expand their cryptocurrency listings.

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Policy & Regulation·

Aug 08, 2023

LH Leverages Blockchain to Certify Legally Important Documents

LH Leverages Blockchain to Certify Legally Important DocumentsThe Korea Land and Housing Corporation (LH) is set to build a certification platform to replace paper documents as the sole form of legal certification. The initiative aims to bring the credibility of traditional methods like contents-certified mail to electronic documents by leveraging blockchain technology.Photo by Liam Truong on UnsplashContents-certified mail — transitioning from postal to digitalContents-certified mail refers to a specific type of mail service provided by the post office, which offers special guarantees regarding the delivery and content of a document. When a document is sent using contents-certified mail, the post office provides certain assurances that can be beneficial in legal and official contexts.Amidst the rise in demand for digital administrative services due to increased remote technologies in the post-COVID-19 era, the ongoing expansion of Web3, and enhanced customized administration, there has also been a growing need for the digitization of documents related to compensation for land and buildings.According to industry sources, LH plans to automate document transmission and management functions through the platform, establishing a digital environment for generating, sending, receiving, viewing, and storing electronic documents.Factoring in blockchain techA key feature of the proof platform is its integrated blockchain technology. “Utilizing blockchain allows accurate documentation of LH as the sender, as well as the timestamps of delivery and reception. This will subsequently enhance transparency and security,” LH said.Going paperlessBy establishing the digital platform, LH will be able to introduce a more convenient method of sending legally significant documents, essentially replacing the manual method of sending them through postal services. This could include sending them via platforms used nationwide like Naver or KakaoTalk or through text messages sent by the country’s major telecommunication companies.This innovation can contribute to the proliferation of paperless methods, addressing the expected increase in postal delivery failures tied to the rise of single-person households.“By constructing this platform, we can better protect user rights and provide administrative services that transcend the temporal and spatial constraints of registered mail,” LH said. “We will broaden our legal, institutional, and technical discussions to innovate processes for verifying the validity of electronic documents.”The project is currently in operation in certain areas related to compensation. According to LH, the plan is to expand the project’s scope to encompass all areas of compensation by next year and then to other areas such as the management and sale of rental apartments.The corporation said that it posted a bidding notice last Wednesday to hire a company that can build the blockchain-powered platform that certifies legally important documents. LH is currently undergoing a selection process.Employing smart contractsLH also mentioned that it is preparing a smart contract system. The system programs the terms agreed upon by involved parties in advance, embeds them in an electronic contract, and enables automatic execution of the terms of the contract when all conditions are met.

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Web3 & Enterprise·

Jul 12, 2023

Nomura’s Laser Digital Expands Crypto Venture Capital Arm with New Partner

Nomura’s Laser Digital Expands Crypto Venture Capital Arm with New PartnerLaser Digital, the cryptocurrency subsidiary of Nomura, one of Japan’s leading financial services companies, is strengthening its venture capital business with the appointment of industry veteran Florent Jouanneau as a new partner.Despite a decline in funding levels across the industry, Laser Digital aims to expand its venture capital arm, according to a report published by The Block on Tuesday.With Jouanneau joining the team, Laser’s venture team now consists of seven members, according to Olivier Dang, the company’s General Partner and Head of Ventures. Laser Digital, launched in the fall of last year, currently employs about 65 people and offers asset management and trading services alongside its venture capital activities.Jouanneau’s previous experience includes positions at White Star Capital, a venture capital firm that invests in Web3 and DeFi startups. He also served as a structured credit and ABS trader at Bank of America, and held sales and trading roles at UBS and BPCE Group’s Natixis.Photo by Markus Winkler on UnsplashCrypto venture business expansionThe decision to expand the venture business comes at a time when VC investments in Web3 are declining. In the first quarter of this year, Web3 venture funding dropped by 80% compared to the same period last year, as reported by data from K33 Research. VC investment in Web3 totaled $2.8 billion in Q1 2023, a significant decrease from $13.5 billion in Q1 2022.Jouanneau acknowledged the market slowdown in 2022 and highlighted the current opportunity for investment. He stated: “We are seeing a lot of valuations being dragged down by effectively the lack of capital to be deployed.” This sentiment aligns with the perspective of many crypto venture capitalists who view the current bear market as a favorable time to invest, given the risk-reward dynamics and the potential for institutional participation.Crypto sector maturationDang expressed optimism about the maturation of the crypto industry, pointing to the increasing interest of traditional financial institutions, including BlackRock, in spot Bitcoin ETFs. Dang believes that as more institutions enter the space, the quality of deal flow and transactions in the venture capital sector will improve.He also emphasized the importance of robust institutional-grade infrastructure to support these institutions, noting that Laser’s association with Nomura has helped instill trust among investors.While Laser’s fund is currently backed exclusively by Nomura, Dang mentioned that they have started raising third-party capital. The fund has invested in early-stage startups focusing on areas such as DeFi, CeFi, Web3 tooling, and infrastructure. Among its portfolio companies are DeFi protocol Infinity Exchange and crypto trading firm CrossX.Dang disclosed that the team aims to make an additional ten investments throughout the rest of this year, prioritizing projects with institutional use cases. However, they remain cautious about ventures primarily focused on gaming and NFTs due to their limited expertise in those areas.As the industry continues to mature and attract institutional interest, it’s clear that Laser is attempting to position itself as a trusted player in the space, leveraging its expertise and partnerships to drive growth and generate value for its investors.

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