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Lotte Group’s Bellygom NFT Project Garners Global Fanbase of Over 300K

Web3 & Enterprise·September 07, 2023, 7:04 AM

Daehong Communications and Lotte Homeshopping shared yesterday that their NFT project has now garnered a global fanbase exceeding 300,000 members. The two companies are subsidiaries of South Korean industrial conglomerate Lotte Group.

Photo by Khinaii van Laren on Unsplash

 

Partnership initiatives as global expansion

Their NFT initiative, operated by the group’s marketing arm Daehong, is based on Bellygom, the pink bear character representing Lotte Homeshopping. As part of its global strategy, the Bellygom NFT project has formed partnerships with various international projects and has been actively involved in communication efforts. Notably, Bellygom’s X (formerly Twitter) account, created earlier this year, has attracted 100,000 followers within a span of five months.

At the end of last month, Daehong successfully completed the minting of Bellyland, the second NFT collection of the Bellygom project. The minting event was accompanied by Jelly Adventure, a universe where users can participate in a wide range of missions and games to earn “Bubble Gums.” Notably, Jelly Adventure is not only accessible to Bellyland NFT holders but also to those of other projects such as YogaPetz and Mocaverse.

It’s worth highlighting that the minting event achieved the sale of over 5,000 NFTs, even during a period of reduced activity in the NFT market. Despite the declining minting prices and quantities, it managed to raise over 750,000 MATIC.

 

Joining of new international users

Additionally, the minting event attracted new international users to the Bellygom project, underlining its sustainability. The successful debut of Bellyland NFTs has significantly contributed to the project’s global expansion and presence.

Furthermore, Daehong is pursuing a range of initiatives aimed at cultivating a fan-centric ecosystem with the ultimate objective of driving broader adoption of Web3 technologies. With the belief that the fanbase provides a strong foothold for the brand’s growth, the marketing firm plays a crucial role in facilitating the introduction of the Bellygom brand to the Web3 space. To this end, Daehong is constructing a universe with a story that embodies the brand’s identity while seamlessly integrating it with conventional marketing strategies.

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Policy & Regulation·

Jun 03, 2023

Qatar Criticized for Regulatory Inaction Against Crypto Companies

Qatar Criticized for Regulatory Inaction Against Crypto CompaniesThe Qatari Central Bank (QCB) has come under fire from the Financial Action Task Force (FATF) for its lack of efforts in enforcing regulations that prohibit virtual asset service providers.In a report released earlier this week, the global watchdog for money laundering and terrorist financing highlighted the need for Qatar to enhance its capabilities in effectively combating evolving forms of criminal activity, including taking action against virtual asset service providers.Photo by Akbar Nemati on PexelsContinuous improvement neededAlthough acknowledging “substantive improvements” applied to its control system, the FATF report emphasized that Qatar must further improve its understanding of more complex forms of money laundering and terrorist financing.While Qatar has shown positive progress in gathering beneficial ownership information through its unified register, which consolidates data on its citizens, the FATF report emphasized the need for stronger controls to ensure the accuracy and currency of the collected information. The report also criticized Qatar’s authorities for underutilizing their sophisticated analysis capabilities in identifying instances of money laundering.Lack of control despite VASP banDespite the Qatar Financial Centre Regulatory Authority’s (QFCRA) announcement in December 2019 that virtual asset service providers (VASPs) are not allowed within or from the Qatar Financial Centre, the country’s regulatory authority has made little progress in penalizing firms that facilitate or provide crypto asset services.Interestingly, while Qatar has banned virtual asset service providers, it has expressed interest in exploring the potential use cases of a central bank digital currency (CBDC). In June 2022, it was reported that the QCB is in the early stages of developing a CBDC.Sheikh Bandar bin Mohammed bin Saoud Al Thani, the governor of Qatar’s central bank, revealed that the QCB is evaluating the advantages and disadvantages of CBDCs and determining the appropriate technology and platform.As the country explores the potential of a CBDC, it must ensure that its regulatory framework aligns with international standards and best practices. By doing so, Qatar can strike a balance between fostering innovation in the digital currency space and safeguarding its financial system from illicit activities.Global coordinationThrough the Paris-based money-laundering watchdog, and calls from the G7, the European Central Bank, and others to regulate on a global basis, the official response to controlling digital assets and VASPs is becoming more globally coordinated. Central bankers and government officials have learned that decentralized finance has the ability to be borderless.FATF has been active in getting more countries on board. Effective from Thursday, Japan now implements FATF’s “travel rule” with respect to digital assets. That action was taken following a FATF finding that Japan wasn’t following best practice relative to anti-money laundering (AML) measures. Pakistan recently banned cryptocurrencies in an effort that appears to have been motivated by wanting to stay off the FATF’s gray list of non-compliant countries.While Pakistan managed to get itself off that list, the United Arab Emirates found itself on the gray list. The UAE’s Central Bank issued guidance on AML relative to virtual asset companies, in an effort to come back into FATF compliance.It remains to be seen how Qatar will respond to the FATF’s critique and whether it will take concrete actions to address the concerns raised. The international community will be closely monitoring Qatar’s efforts to combat financial crimes in the virtual asset sector and to establish a robust regulatory framework for its future CBDC endeavors.

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Policy & Regulation·

May 08, 2023

BNP Paribas Partners With Chinese in Digital Yuan Push

BNP Paribas Partners With Chinese in Digital Yuan PushThe Chinese authorities continue with their sustained efforts to promote use of the digital yuan, on this occasion by hooking up with French international banking group, BNP Paribas.According to the South China Morning Post (SCMP) on Friday, the partnership will see BNP Paribas collaborating with the Bank of China (BOC) to promote the digital yuan to its corporate clients. The digital yuan or e-CNY is a digital representation of the Chinese sovereign currency, issued by the BOC.Photo by Eric Prouzet on Unsplashe-CNY system accessAs part of the arrangement, BNP Paribas China will connect into the BOCs system, accessing an e-CNY management system. The BOC has authorized ten banks in China including the four state-owned banks, all of which are domestic lenders, to deal with its digital currency business.The direct e-CNY system access enables straight-through processing, allowing BNP Paribas to offer digital wallet functionality to its corporate clients relative to the digital yuan. Essentially, the system will allow BNP Paribas China’s corporate clients to link their bank accounts with an accompanying digital wallet. Other functionality that will be enabled as a consequence includes access to smart contract applications through the m-CBDC bridge (central bank digital currency).BNP Paribas China CEO CG Lai commented on the partnership: “While this collaboration can supplement the Bank’s offline payment collection capabilities and further optimize our clients’ account structure, this also reinforced the Bank’s commitment to the China market.” Lai outlined that the bank intends to enhance customer service capabilities by pursuing digital innovation that, like in this instance, contributes to China’s economic development.Louise Zhang, Head of BNP Paribas China Transaction Banking claimed that the partnership will “provide innovative, efficient cash management and trade financing services to local and multinational clients.”CBDC developmentThere has been a lot of activity in recent years when it comes to the development of CBDCs. The central banks of most nations have carried out some level of preparatory or investigative work relative to a digital currency. However, China has been by far the leader in its development of a CBDC.The BOC first began research into a digital currency in 2014. The country’s State Council approved the development of the digital yuan in partnership with China’s commercial banks in 2017. Beyond initial development, a testing phase began in 2019 with the project known as the Digital Currency Electronic Payment (DCEP) system emerging as the first version of the digital yuan after a number of years of development.In 2020, the BOC began more extensive testing of the digital currency in four Chinese cities — Shenzhen, Suzhou, Chengdu and Xiong’an. To promote use of the currency at that time, they offered free digital yuan to residents of those cities to spend, in that way, stepping up efforts to popularize the digital currency.Last month, the administrators of the Chinese city of Xuzhou announced that it was in the process of publishing a pilot scheme which will set out a means for promoting China’s e-CNY digital currency. Also in April, the eastern city of Changshu clarified that it is gearing up to commence paying state employees in the city in e-CNY. According to an announcement made by the city’s finance bureau the civil servants will start to receive e-CNY as payment in May.

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Web3 & Enterprise·

Sep 08, 2023

NEAR Foundation and Dongdaemun District of Seoul Forge MOU to Boost Web3 Industry

NEAR Foundation and Dongdaemun District of Seoul Forge MOU to Boost Web3 IndustryThe NEAR Foundation, the organization behind blockchain network NEAR Protocol, announced today its memorandum of understanding (MOU) agreement with Dongdaemun District of Seoul, the South Korean capital, to promote the Web3 industry.Photo by Farrel Nobel on UnsplashMutual support and growthIn this collaborative partnership, both parties aim to establish a framework that fosters mutual support, growth, and development. Their joint efforts will encompass initiatives such as streamlining administrative processes, introducing tax benefits, implementing talent incubation programs, and creating communication channels to ensure a seamless workflow.One-stop administrative hubProjects entering the NEAR ecosystem will have access to a convenient one-stop administrative hub responsible for regulatory approvals. They will also benefit from local tax exemptions for a specific period and receive a dedicated workspace for project operation and development. These supportive measures are anticipated to play a significant role in facilitating their entry into the Web3 sector.NEAR Protocol stands out as a layer-1 blockchain that lowers the barriers to Web3 adoption. This is achieved through its FastAuth feature, which enables users to effortlessly create accounts for any website or application that integrates with the Blockchain Operating System (BOS). BOS is a solution that enables developers to build on any blockchain using familiar programming languages.Business and job opportunitiesLee Pil-hyeong, Head of Dongdaemun District, expressed his enthusiasm for the partnership with the NEAR Foundation, highlighting its potential to offer innovative business opportunities to the younger generation in the district. He emphasized Dongdaemun’s commitment to consistently creating jobs and delivering job support programs.Use cases in public-private sectorsMarieke Flament, CEO of the NEAR Foundation, shared a similar sentiment, expressing her excitement about the chance to nurture the Web3 industry in South Korea, a country renowned for its world-class talent pool. She outlined NEAR’s plans to offer education and support with the goal of cultivating a sustainable ecosystem. Flament believes that NEAR’s collaboration with Dongdaemun will lead to the discovery of valuable use cases in areas where the public and private sectors collaborate.

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