GameFi-Oriented MARBLEX Decides to Burn 670M MBX Tokens

Gaming Industry Pioneers to Gather at Korea Blockchain Week 2023The highly anticipated Korea Blockchain Week (KBW) 2023, Asia’s largest blockchain and Web3 conference co-hosted by FACTBLOCK and Hashed, is on the horizon.Marking its sixth year, the conference is set to take place from September 4 to 10 at various venues, including The Shilla Seoul hotel. It will feature a series of panel discussions, keynote speeches, and networking opportunities focused on emerging blockchain and Web3 technologies.Photo by Terry on UnsplashUnveiling expert insights on blockchain, Web3, and moreThe main event, a two-day conference from September 5 to 6 titled “IMPACT,” will host prominent industry figures to discuss blockchain technology, cryptocurrency, decentralized finance (DeFi), Web3, and artificial intelligence (AI). Several gaming enterprises are also set to present their projects and insights into blockchain gaming.In particular, Henry Chang, CEO of Korean gaming publisher Wemade, will deliver a keynote speech titled “Mega-Ecosystem Wemix: Beyond Games.” As a two-time title sponsor of the event, Wemade will also set up exhibition booths for visitors to explore the vast blockchain ecosystem of its WEMIX3.0 Mainnet.There will also be a panel discussion dubbed “Creating a Sustainable Blockchain Gaming Economy: The Importance of Tokenomics” featuring Hilmar V.Pétursson, CEO of Pearl Abyss subsidiary CCP Games, as well as Hwang Sun-young, Production Director at Nexon’s NFT-centered blockchain games ecosystem MapleStory Universe.More leaders like Jose Ko, CEO of Neowiz’s blockchain gaming platform Intella X; Jake Moon, COO of Netmarble’s blockchain subsidiary MARBLEX; and Bryan Song, Biz and Ops Team Lead at game developer Krafton, will talk about the thriving landscape of high-quality blockchain games in Korea during the conference’s last program on September 5.The second day will go on to feature a discussion on the impact of non-fungible tokens (NFTs) and gaming on business adoption with Justin Waldron, Co-Founder and CEO of Storyverse, and Robbie Ferguson, Co-Founder and President of Immutable, sharing their insights on the topic.Kyu C. Lee, CEO of Com2uS USA; Han Yoo, Chief Operating Officer of NOD Games; and Tin Nguyen, Founder of Sipher and Athler Labs, are also set to lead a panel centered on the disruptive potential of blockchain in the gaming industry.In addition, companies like XPLA and IPX will hold separate functions to foster lively networking and promote their respective blockchain gaming ecosystems.NFT-centered eventScheduled for September 7 to 8 after the IMPACT conference is The Gateway: Korea, an annual Web3 event that will bring NFT enthusiasts and digital artists together at SFactory in Seongsu-dong, Seoul.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

Korea’s Chungcheongbuk-do to Foster Regional Blockchain EcosystemChungcheongbuk-do, a South Korean province located 117km south of Seoul, has entered into a partnership with the Korea Internet and Security Agency (KISA) to launch a regional blockchain initiative. The province won the bid for this initiative, proposed by the Ministry of Science and ICT, with the goal of fostering a thriving blockchain ecosystem within the region. Spearheading this project will be the Chungbuk Innovation Institute of Science and Technology (CBIST).Photo by Suzi Kim on UnsplashComprehensive supportWith a budget of 1.4 billion KRW ($1.07 million), CBIST will spearhead the initiative by providing support to startups and creating a business-friendly environment. The province of Chungcheongbuk-do will offer consulting services to assist startups in exploring innovative blockchain solutions. They will also provide comprehensive support, including accommodations, infrastructure, equipment, and access to cloud computing platforms.Blockchain into other industriesFurthermore, Chungcheongbuk-do will extend funding opportunities and implement educational programs to nurture skilled individuals and develop a self-sustaining blockchain sector within the province. The goal is to catalyze the emergence of innovative business models that incorporate blockchain technology into various industries such as storage batteries, semiconductors, and parts and materials. This initiative is expected to boost the region’s economy and enhance its competitive advantage.Since the establishment of the Chungbuk Blockchain Promotion Center at CBIST in 2018, the provincial government has been actively involved in discovering and planning various blockchain projects and raising awareness. With the current blockchain initiative, Chungcheongbuk-do aims to build a comprehensive support system that will facilitate the growth of the regional blockchain sector.Kim Jin-hyung, Chief of the Science and Talent Bureau of the Chungcheongbuk-do government, expressed that this blockchain initiative aligns with the strategic vision of the elected local government to establish a high-tech region. The provincial government is dedicated to identifying software-focused projects that can strengthen startup ecosystems and empower young entrepreneurs.