Animoca Brands’ Japanese market expansion via strategic partnership

Japan is preparing to shift oversight of crypto assets from its payments rulebook to its main securities law, a move that would treat digital tokens more squarely as investment products rather than payment tools, according to a new report from the country’s financial regulator. In a working-group paper on crypto asset regulation released Dec. 10, the Financial Services Agency (FSA) said it plans to bring “crypto assets” under the Financial Instruments and Exchange Act (FIEA) instead of the Payment Services Act (PSA), as reported by local outlet CoinPost. The agency framed the change as an effort to strengthen investor protection as more households buy digital assets for investment purposes.Photo by Alessio Ferretti on UnsplashCrypto distinct from traditional securitiesThe regulatory perimeter itself would not expand. The FSA intends to keep using the PSA’s existing definition of “crypto assets,” while leaving non-fungible tokens (NFTs) and stablecoins outside the scope of the new framework. Under FIEA, crypto assets would be carved out as a distinct class separate from traditional securities, reflecting the fact that they generally do not confer legal claims such as dividends or interest payments. That distinction is already shaping how firms attempt to expand the economic utility of crypto assets. The move toward a clearer rulebook also arrives as market participants look for ways to construct return-generating mechanisms for assets that do not produce steady income on their own. Hong Kong–based Animoca Brands has partnered with Solv Protocol to provide Japanese institutions access to a Bitcoin-backed wrapper, according to Cointelegraph. The product is structured to generate returns in the 4% to 12% range for large holders, effectively layering yield on top of a token that otherwise provides no ongoing income. Rising retail demandThe regulator's report also details how deeply crypto has penetrated Japan’s retail market. As of October 2025, accounts at domestically registered crypto-asset exchanges had climbed past 13 million, with user deposits topping 5 trillion yen (about $32 billion). Roughly 70% of account holders fell into annual income brackets below 7 million yen (around $45,000), and more than 80% of individual accounts held less than 100,000 yen (about $640). The FSA said 86.6% of trading was driven by expectations of long-term price gains, indicating that most users view crypto primarily as an investment vehicle rather than a means of payment. Against that backdrop, the working group concluded that FIEA is a better fit than the PSA, which is geared toward payment services and anti-money-laundering (AML) controls. Shifting to the securities law would give regulators clearer authority to impose disclosure standards, govern conduct in the market, and levy penalties for unfair trading practices, the report said. The proposed framework would place heavier disclosure obligations on token issuances and initial exchange offerings (IEOs). Issuers or the listing exchanges would be required to provide key information to investors, and, in cases where an issuer does not have audited financial statements, offerings would be subject to investment limits. Crypto exchanges would face stronger due diligence requirements, tighter cybersecurity expectations, and broader insider-trading restrictions. Those rules would not only apply to employees at trading platforms but also to issuers and other insiders around listing events. Rules split for CEXs and DEXsCentralized exchanges (CEXs) would be supervised largely in line with securities firms. That would include requirements to maintain reserves or insurance to protect customer assets and expanded oversight of wallet-service providers connected to those platforms. Decentralized exchanges (DEXs), which have no central operator, would not be brought under the same regime. Instead, the FSA is proposing lighter, perimeter-based rules focused on disclosures by wallet providers and interface operators, coupled with efforts to warn users about the specific risks of trading on DEXs.  Industry participants, meanwhile, have raised concerns that licensed exchanges may face higher compliance costs in the near term as they adapt to the new regime.  Moving forward, the FSA is expected to refine the framework with an eye toward submitting a bill to the ordinary Diet session in the new year. 

DeSpread, a Korea-based consulting firm specializing in Web3 and blockchain, announced today its partnership with Arbiturm, a Layer 2 network built on the Ethereum blockchain. This news was reported by local media outlet Etoday. Through the partnership, DeSpread aims to create an ecosystem for Arbitrum developers, seek collaboration with Korean enterprises and attract more onchain users. Photo by Sigmund on UnsplashArbitrum is one of the largest Layer-2 blockchains operating on the Layer-1 Ethereum network, designed to address the scalability issue of the ETH network. DefiLlama, a DeFi total value locked (TVL) aggregator, shows that Arbitrum has the fourth largest TVL among all chain networks, and the largest TVL among ETH-based Layer 2 networks. To foster Arbitrum-based services, DeSpread plans to distribute research content and development guides to Korean developers in an effort to bring down the language and cultural barriers when working with Arbitrum. Regular events featuring Arbitrum experts are also in store, set to be held both online and in-person formats. These efforts are intended to help companies seeking to adopt blockchain technologies collaborate with Arbitrum.   Forging an ecosystem within the Korean ETH communityJeff Kim, Head of operation at DeSpread, expressed his excitement about the partnership with Arbitrum, saying that Arbitrum is the network showing the strongest performance among all Layer 2 solutions on the ETH network. He added that Despread plans to support Arbitrum so that it can create its ecosystem within the Korean Ethereum community and raise its brand awareness. Nina Rong, Head of Ecosystem Development at Arbitrum, stated that Arbitrum has long been keeping an eye on Korea’s blockchain ecosystem. The partnership will help Arbitrum strengthen its position in the Korean market and shape a developer-friendly environment for individuals and businesses, she said.

Circle Partners with Asian Convenience Store Chain to Push USDC AdoptionCircle, the issuer of US dollar stablecoin USD Coin (USDC), has entered into a strategic partnership with Taiwanese cryptocurrency service provider BitoGroup and Taiwan FamilyMart, the nation’s second-largest convenience store chain.The primary objective of this collaboration, which Circle announced on Thursday through the publication of a statement on its website, is to expand the utility of loyalty points and enhance their intrinsic value, all the while driving the adoption in the use of USDC in Taiwan.Photo by Jiachen Lin on UnsplashFocus on loyalty pointsThe partnership introduces an innovative service known as “Points-to-Crypto,” accessible through the Taiwan FamilyMart App and the BitoPro Exchange. This service empowers customers to seamlessly convert their FamilyMart loyalty points, commonly known as FamiPoints, into digital currencies such as USDC.This conversion not only preserves the value of loyalty points but also incurs no transaction fees, effectively democratizing access to the world of cryptocurrencies. This move aligns with Circle’s overarching strategy to push the boundaries of digital asset innovation.Broader strategyCircle unveiled a broader strategy along these lines in June. The focus has been on collaborations aimed at transforming how consumers and institutions in the Asia Pacific (APAC) region engage with the digital dollar, especially USDC, to facilitate quicker and more efficient financial transactions. In June Circle acquired a full trading license from the Monetary Authority of Singapore (MAS).Last month it emerged Circle has been actively integrating its Web3 Services platform into the well-known Grab platform. Grab is Southeast Asia’s super app for transportation, deliveries, payments, and more. This integration, initially set to debut in Singapore, seeks to elevate user experiences through blockchain-enabled solutions. Grab has 25 million monthly active users in Southeast Asia.Integrating Circle’s Web3 services and bringing them to these customers eventually will mean a direct touch point for Web3 in their daily lives, and the active use of a digital wallet for each and every one of them.This latest development assumes significance in Taiwan due to the country’s high density of convenience stores, where loyalty points hold substantial value. According to the Market Intelligence & Consulting Institute (MIC) in Taiwan, “Points Accumulation and Redemption” ranked as the most practical function among four primary retail app functions in their 2021 consumer behavior survey.Local industry partnersBitoGroup, one of the primary partners in this initiative, boasts a membership base nearing 800,000 and holds a market share of approximately 90% in Taiwan. BitoGroup offers a diverse range of services, including BitoPro, a cryptocurrency exchange; BELS, an NFT empowerment platform; and O2 META, which is a metaverse-focused social media platform.For nearly a decade, Taiwan FamilyMart and BitoGroup have offered customers the ability to purchase Bitcoin at convenience store locations nationwide. This new partnership signifies a shift from physical convenience stores to online experiences, enabling access to innovative financial tools and reinforcing Taiwan’s position as a digital economy leader.This latest partnership marks a significant milestone in bringing Web3 and digital currency into active and mass market use among ordinary people in Taiwan. The development coincides with Taiwan’s legislature and regulators currently working on the introduction of a regulatory framework for digital assets.