Lotte Group Leaps into the NFT Market to Boost Customer Engagement

Crypto.com Holds Twitter Giveaway for PSG FansGlobal cryptocurrency trading platform Crypto.com on Tuesday opened a social media giveaway for its Twitter followers as a sponsor of the French football club Paris Saint-Germain (PSG) to commemorate the recent arrival of six new players — Lee Kang-in, Manuel Ugarte, Hugo Ekitiké, Milan Škriniar, Marco Asensio, and Cher Ndour.Photo by Alexander Shatov on UnsplashFootball club with NFT collectionCrypto.com signed a long-term sponsorship deal with PSG in September 2021, becoming the club’s official cryptocurrency platform partner. In June of last year, they introduced the Tiger Champs NFT collection on their NFT marketplace in collaboration with the club and Taiwanese artist Jay Chou, celebrating its tenth Ligue 1 title.“We are delighted to host this giveaway, and we ask for your continued interest in our future events for PSG fans in Korea,” said Patrick Yoon, General Manager of Crypto.com Korea.The platform has been accelerating its expansion in Asia, marked by preparations to launch its services in South Korea and a signed deal with LINE Xenesis, a blockchain developer of Tokyo-based messaging app giant LINE Corp.Giveaway conditionsParticipants with a public Twitter account were eligible to enter the giveaway by following Crypto.com’s official Twitter account and retweeting and liking the giveaway tweet by 00:00 UTC on Thursday.Crypto.com plans to select one participant through a draw and award them a jersey with the autograph of player Lee Kang-in. The winner will be announced via direct message on Twitter by Saturday.The event was also held in lieu of PSG’s friendly match with the South Korean football club Jeonbuk Hyundai Motors, held on Thursday afternoon at the Busan Asiad Main Stadium.PSG is known for topping the ranks of Ligue 1, the top division of French football, and hosting world-famous footballers like Kylian Mbappé and Neymar Jr.

Blofin Expands Into Vietnamese MarketBlofin, a cryptocurrency exchange officially headquartered in the Cayman Islands but with a strong connection with China, has entered the Vietnamese market.That’s according to a press release issued on behalf of the company on Friday.Exploiting Vietnamese potentialVietnam has emerged as a global leader in cryptocurrency adoption, with approximately 21% of its population reported to own cryptocurrencies. Recognizing the immense potential of the country, Matt Hu, the Chinese CEO of Blofin, expressed his excitement about entering the Vietnamese market. He emphasized the rapid growth of Vietnam’s cryptocurrency industry, noting that the country has become an attractive destination for crypto ventures within a mere three years.“We take pride in offering Vietnamese users a reliable and accurate trading platform that fulfills their needs,” Hu stated.Photo by Tron Le on UnsplashBespoke market offeringIn line with this commitment, Blofin has developed a comprehensive product available in the Vietnamese language. Furthermore, the exchange has established dedicated support for the Vietnamese community to ensure a positive user experience and address any inquiries or concerns.To enhance user engagement, Blofin is actively building connections with influential figures in Vietnam, collaborating with innovative projects, and engaging with local crypto communities. By fostering these relationships, the exchange aims to become an integral part of the Vietnamese cryptocurrency ecosystem. Blofin stands out among its competitors by providing unmatched convenience and security for crypto futures trading.Those are the aspirations of the company but in no way can it expect to achieve this without significant market challenges. In Vietnam, the platform will go head to head with existing market incumbents, Binance, Exness, and Skilling. Binance is the market leader, supported by a depth of market trade volume.There is also the potential for future obstacles in terms of local regulation. In the past, the Prime Minister of Vietnam, Pham Minh Chinh, has said that there’s a need for the Southeast Asian country to scrutinize cryptocurrency regulation. Additionally, the State Bank of Vietnam has warned previously that cryptocurrencies present a risk to Vietnamese consumers insofar as they are not protected by Vietnamese law in owning, trading, and using them.Enticing futures tradersLaunched in January, Blofin’s cryptocurrency futures trading offering attempts to provide users with an exciting and rewarding experience. The platform incorporates pragmatic security measures, including AI-powered algorithms, robust infrastructure, and comprehensive analysis tools. Designed to provide all users with equal, transparent, and highly effective trading opportunities, Blofin invites the best and brightest futures traders to join its pioneering program.Blofin has been around since 2019. In May of last year, it launched the Blofin App as a one-stop investment and asset management platform. The company has obtained money services business (MSB) licensing from FINCEN in the United States. It has also obtained a fund license from the Cayman Islands Monetary Authority (CIMA). According to a press release published last year, it has also been working towards licensing in Hong Kong, Canada, and Singapore.The entry of Blofin Exchange into Vietnam’s thriving crypto market should serve to enhance the depth of market infrastructure available to Vietnamese users, contributing towards the further development of the digital asset revolution.

Dubai-headquartered global crypto exchange Bybit has integrated the Avalon Finance protocol within its platform to offer users greater opportunities to earn yield on Bitcoin. Avalon Finance is a decentralized lending protocol that offers a range of financial services on the Merlin Chain, a Bitcoin layer-2 network. It facilitates users to borrow stablecoins using their Bitcoin as collateral, while also providing opportunities to earn yield by contributing to digital asset liquidity pools.Photo by Kanchanara on UnsplashCeFi to DeFi bridgeAvalon Labs, the driving force behind the Avalon Finance protocol, took to X on April 14 to outline that the protocol had gone live on Bybit. It stated:”By integrating with Bybit Earn, Avalon unlocks new yield opportunities for Bitcoin holders by arbitraging our fixed-rate institutional borrowing layer — delivering predictable, enhanced returns through a seamless CeFi-to-DeFi bridge.” Avalon claims to offer a mechanism which brings Bitcoin into DeFi. It accepts FBTC, an omnichain digital asset with $1.25 billion in total value locked (TVL), pegged 1:1 with Bitcoin, as collateral, while lending it out at fixed interest rates. USDT stablecoin borrowed on the strength of that Bitcoin can then be deployed by platform users to execute high-yielding DeFi strategies via the Ethena Labs synthetic dollar protocol, implicating the use of Ethena USD (USDe) and Ethena Staked USD (sUSDE). In this way, the Avalon Finance protocol is providing a conduit between centralized finance and decentralized finance. Avalon Labs claims that the offering turns Bitcoin into a productive asset. It stated: “Returns are stable, secure, and passed back to Bybit Earn users—making Bitcoin a productive asset while maintaining simplicity and risk control.” More exchange collaborations plannedIt’s understood that Avalon plans to collaborate similarly with other crypto exchanges in the future. Towards the end of 2024, the firm raised $10 million in Series A funding, with the funding round having been led by Framework Ventures, with participation from UXTO Management, Presto Labs and Kenetic Capital. At the time, Avalon Labs asserted that the funding would be used to expand its Bitcoin-centric ecosystem.  BTC-backed public debt fundTaking to X in February, the project outlined that after years of research, it was working towards the launch of a Bitcoin-backed public debt fund that would fall within the parameters of the U.S. Securities and Exchange Commission’s (SEC) regulatory framework. The firm stated:”By exploring regulated investment structures, we aim to bridge the gap between traditional finance and crypto, opening new opportunities for Bitcoin-backed financial products.” Regulation A is an exemption offered by the SEC enabling a company to sell securities to the investing public without full registration. Should it eventually take this path forward, the project would pioneer this approach to launching a public debt fund as little progress has been made by others in taking such a Bitcoin-related product forward to date. Towards the end of last month, Avalon Labs announced that it has added support for BlackRock’s “BUIDL” fund, a tokenized fund created by the world’s largest asset manager, which invests in short-term U.S. Treasury bills.