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LINE NEXT launches digital commerce platform DOSI

Web3 & Enterprise·January 11, 2024, 9:24 AM

LINE NEXT, the NFT business arm of Tokyo-based Internet giant LINE Corporation, has officially launched DOSI, a digital commerce platform that allows the trading of digital products like collectible NFTs, according to an official announcement on Wednesday (KST). During its beta period that started in September last year, DOSI was able to attract some 5.5 million users worldwide in more than 180 countries who conducted over 560,000 cumulative transactions.

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Photo by Jonas Leupe on Unsplash

Digital products for everyone

The company revealed plans to add more than 20 million digital products from over 150 brands including special app memberships, in-game items that are directly verified by game developers, and digital tickets to entertainment performances. There will also be limited-edition products like LINE stamps, digital art and special video playback rights. 

 

Products from popular Japanese brands such as Japan Airlines and CryptoNinja Partners – a 22,222-piece NFT collection – will be available on the service during this month as part of a merging with Line NFT, a comprehensive marketplace for NFTs that has been operating in Japan for a while. 

 

By March, the company will also sell app membership products from more than 20 promising startups, including content community-based social media platform SuperPlat, stock investment platform Quantrack, AI-based music platform inDJ and K-pop fandom community service FL DA.

 

Exclusive membership

In particular, DOSI also has a special membership called “DOSI Citizen,” which offers points called DON that can be earned by checking app attendance, purchasing products and playing mini-games. DON can be traded for Citizen Items or used to participate in events for a chance to win crypto rewards.

 

Users can easily sign up and log in using their social media accounts and purchase digital products with simple payment methods such as Line Pay, Naver Pay, Apple Pay and Google Pay. Payments can also be made with the digital assets Finsia (FNSA) and Ethereum (ETH).

 

Investment boost

Last year, LINE NEXT made headlines for securing the largest investment made in the Asian Web3 industry worth $140 million from a consortium led by Seoul-based private equity firm Crescendo Equity Partners. At the time, the company had divulged that it would use part of the funds to launch DOSI.

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Web3 & Enterprise·

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Label Foundation to launch Web3 music streaming platform on LG Smart TVs

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Web3 & Enterprise·

Aug 05, 2023

Bitget Report Finds Gen Z Dominates Crypto Copy Trading

Bitget Report Finds Gen Z Dominates Crypto Copy TradingA recent report by Bitget, the Seychelles-headquartered crypto exchange, sheds light on the growing trend of copy trading among younger investors, particularly Gen Z.Photo by rc.xyz NFT gallery on Unsplash44% under 25The report, released on Thursday, reveals that an impressive 44% of all copy traders on the platform are under the age of 25, indicating a strong inclination among this generation towards this type of investment and trading strategy.Copy trading, or social trading, involves emulating the trading activities of established investors. Bitget’s findings indicate that the younger demographic is more receptive to this approach, with individuals aged 25 to 35 constituting just under one-third of all copy traders. Comparatively, individuals aged 35 to 55 represented 17% of copy traders, while those over 55 constituted a mere 7%.Reliance on influencersInterestingly, this trend aligns with Generation Z’s penchant for seeking advice from social media influencers. Bitget’s report highlights that Gen Z’s tendency to turn to these influencers for investment decisions could be a driving factor behind their affinity for copy trading.A survey by Forbes Advisor in January found that approximately 80% of both Gen Z and millennials rely on financial advice from social media platforms. Notably, platforms like YouTube, Reddit, and TikTok have gained their trust, with half of the respondents claiming to have profited from advice received.The report also reinforces crypto’s status as the preferred investment choice among Gen Z. A joint study by the CFA Institute and the Financial Industry Regulatory Authority (FINRA) Foundation in May revealed that crypto was the most popular investment option for Gen Z in the United States, a striking 44% of Gen Z investors initiated their investment journey with cryptocurrencies, surpassing the 35% of millennials who did the same.Geographical differencesThe trend extends beyond the US, with 43% of British and 35% of Canadian Gen Z investors indicating crypto as their inaugural investment.Geographically, Bitget’s report showcases intriguing patterns among its copy-trading user base. While nearly a third of users hail from Western Europe, almost half originate from East or Southeast Asia. This distribution highlights the global reach of the platform and the appeal of copy trading across diverse regions.Of note, despite constituting only 1% of Bitget’s global copy traders, a remarkable 62% of African users expressed interest in copy trading. This proportion stands as the highest among all regions surveyed, reflecting a growing appetite for innovative investment methods on the African continent.Bitget’s report underscores the evolving landscape of investment practices, with Generation Z at the forefront of embracing new approaches like copy trading. It also builds on prior initiatives and research undertaken by the firm. In May Bitget launched a corporate social responsibility (CSR) project titled “Blockchain4Youth.” That initiative revealed that Bitget understands that the younger generation is where the greatest opportunity for mass market adoption lies for crypto and Web3.As the influence of social media on financial decisions continues to rise, the crypto industry may see further shifts in investment patterns and strategies among different demographic groups.

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Policy & Regulation·

Jan 31, 2024

Japan works towards clearing legislative path for CBDC

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