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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Web3 & Enterprise·

Nov 09, 2023

Hana Securities chooses Itcen and INF Consulting as security token platform developers

Hana Securities chooses Itcen and INF Consulting as security token platform developersSouth Korea’s major securities company, Hana Securities, has recently chosen Itcen and INF Consulting to spearhead the development of its security token offering (STO) platform. After initial discussions in July about the project, the decision to bring these main partners on board is set to accelerate the launch of Hana Securities’ STO operations.Photo by Dave Weatherall on UnsplashComprehensive STO platformItcen and INF Consulting offer a spectrum of services from conceptualizing to building platforms. Hana Securities, in collaboration with these key partners, aims to create a comprehensive platform that manages the entire lifecycle of security tokens, encompassing everything from their issuance to circulation, by the latter half of next year. Following this development, the securities company intends to create an environment that allows various asset holders to issue security tokens. Hana Securities is also poised to orchestrate the development of the broader security token ecosystem.Choi Won-young, Head of Digital Division at Hana Securities, has expressed the firm’s commitment to the seamless development of an STO market. He mentioned that Hana Securities will engage in a range of activities, including platform development, to establish itself as a frontrunner in the STO space. The company plans to engage in dialogue with various businesses to explore collaborative opportunities that promise mutual growth.Expanding collaborative networkIn its pursuit to shape the STO market, Hana Securities has expanded its collaborative network by partnering with several entities, including Oasis Business, a prop fintech startup; Print Bakery, an art-centric platform; and Danal Entertainment, a distributor of digital content. These collaborations are centered around fractional investments and the creation of security tokens backed by diverse assets, including real estate, art pieces, precious metals like gold and silver as well as mobile content. Additionally, Hana Securities is a participant in the Next Finance Initiative (NFI) consortium alongside Mirae Asset Securities and SK Telecom via the Hana Financial Group. This alliance aims to solidify the STO market’s foundation and advance STO-related ventures.In line with this development, Hana Securities also forged a partnership with Finakle, a prop-tech enterprise that runs Rebit, a platform enabling fractional investments in commercial properties. Through this partnership, Hana Securities will manage accounts for transactions and aims to further this cooperation to refine business models going forward. Finakle, on its part, will concentrate its efforts on creating products and platforms for the issuance of security tokens tied to commercial real estate.Speaking on the joint initiative, Hana Securities’ Choi highlighted the company’s plans to widen their cooperative ventures with Finakle. This strategy is aimed at developing an array of business models and enriching the pool of commercial real estate investment options available to clients.

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