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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Web3 & Enterprise·

Jan 30, 2024

OKX Ventures broadens portfolio to include Orbiter Finance

OKX Ventures, the investment arm of the well-known crypto exchange and Web3 technology company OKX, has recently disclosed a strategic investment in Singapore’s Orbiter Finance. Developing ZK-proof technologyThe investment marks a significant step forward in advancing the evolution of blockchain infrastructure, given that Orbiter Finance has achieved recognition for its innovation in the process of developing its zero-knowledge (ZK) technology-based omni-chain rollup on the Ethereum network. This initiative goes beyond Orbiter Finance's initial role as an asset cross-rollup bridge. Over the last two years, Orbiter has processed over 12 million transactions with a total transaction volume surpassing $7.8 billion. The protocol has amassed a user base of over three million and cultivated a community exceeding 700,000 users and enthusiasts.Photo by Shubham Dhage on UnsplashOrbiter Rollup announcementAccording to a series of posts on the X social media platform over the course of the weekend, the project is gearing up to launch a ZK-tech-based instant omni-chain rollup on Ethereum. A standout feature of the protocol is the integration of ZK Simplified Payment Verification (SPV) to authenticate Layer 2 transactions on the mainnet and combat fraudulent re-layers via the Ethereum Virtual Machine (EVM).  This development introduces a secure, efficient, low-cost and rapid communication mechanism for Ethereum, with the added security benefits of ZK-SPV enabling Orbiter Finance to grant complete access to the "Maker" role. This marks a significant milestone in achieving decentralization within blockchain infrastructure. Dora Yue, founder of OKX Ventures, expressed enthusiasm about spearheading the strategic investment in Orbiter Finance. She highlighted the protocol's ability to overcome traditional bridge limitations, specifically in terms of speed, and its crucial role in enhancing the efficiency of cross-chaining between various Layer 2s and the Ethereum mainnet. Other investors in the project include Redpoint China, Hash Global and Skyland Ventures. Supporting 19 networksCurrently supporting over 19 Layer 2 rollups and a multitude of native Ethereum assets, Orbiter Finance is positioning itself as a vital infrastructure component for the Layer 2 ecosystem. Yue commended the team's ongoing commitment to product upgrades and their dedication to ensuring a more decentralized and trustless foundation for the Layer 2 ecosystem's growth in 2024. With an initial capital commitment of $100 million, OKX Ventures is focused on exploring and supporting the best global blockchain projects, fostering cutting-edge technology innovation, and investing in projects that provide long-term structural value. The venture aims to nurture innovative companies by offering global resources and leveraging historical experience in the blockchain industry. Orbiter Finance also maintains an openness to incorporating additional networks. It has established strategic partnerships with key players such as Arbitrum, Optimism, Polygon, Linea, zkSync, Base, Starknet, Scroll, Manta Network and others. In this manner, it has solidified its position in the ecosystem. Notably, the protocol announced a collaborative strategic partnership with Ingonyama earlier this month, taking a step forward in advancing ZKP acceleration. Ingonyama is a next-generation semiconductor company specializing in ZK-proof technology. With that, it is actively exploring the integration of ICICLE, a GPU library for zero-knowledge acceleration, into Orbiter's ZKP system through multiple meetings and code-sharing initiatives.  

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Web3 & Enterprise·

Jul 10, 2023

DeSpread and Crypto Times Team Up to Bridge Blockchain Information Gap in Korea and Japan

DeSpread and Crypto Times Team Up to Bridge Blockchain Information Gap in Korea and JapanDeSpread, a Web3 consulting company based in South Korea, has announced a partnership with Crypto Times, a blockchain media outlet owned by Japanese digital media company Rokubunnoni. The goal of this collaboration is to tackle information asymmetry in the blockchain industries of both countries and expand their global blockchain services.Photo by Ketut Subiyanto on PexelsLeveraging respective expertiseDeSpread intends to leverage its knowledge of the Korean and global markets to assist international Web3 projects in entering the Japanese market, with the ultimate aim of integrating the global Web3 industry into Japan. Recognizing Crypto Times’ thorough understanding of the Japanese market and its culture, DeSpread has chosen to collaborate with them.Sharing market analysesAs part of their partnership, both companies will localize their research reports on a regular basis to share market analyses of the two countries. To start off, Crypto Times will distribute a paper related to the latest trends of zkSync for free. Subsequent papers will be published on DeSpread’s Scribe channel on the digital content monetization platform Access Protocol.The collaboration also aims to provide a comprehensive consulting and marketing solution for Web3 projects seeking to expand into Korea, Japan, and other markets.Creating synergiesRokubunnoni Co-founder Shingo Arai expressed his belief that the cooperation between DeSpread and Crypto Times will create synergies within the Korean and Japanese blockchain industries. Arai expects that the combined expertise of the two firms will offer valuable insights into the Web3 market, delivering new perspectives. He also highlighted that Crypto Times’ research platform, CT Analysis, will improve its services and provide a greater variety of content to its readers, further contributing to the Japanese crypto market.Echoing similar sentiments, Earl Cho, the head of the Japanese business division at DeSpread, emphasized that the collaboration will facilitate the entry of more Web3 companies from Korea and abroad into the Japanese market. Cho expressed hope that this opportunity would unite the efforts of both countries, enabling the East Asian market to better connect with the global market in the Web3 sphere and positioning East Asia as a leader in the crypto industry.

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Web3 & Enterprise·

Jun 09, 2023

Parachain Fork Sees Transition to Enjin Blockchain

Parachain Fork Sees Transition to Enjin BlockchainEnjin, a Singapore-headquartered non-fungible token (NFT) platform, has announced its transition to a new mainnet named Enjin Blockchain, with the goal of further advancing Web3 adoption. As part of this transition, Enjin has forked its Polkadot parachain, Efinity, to the new blockchain.The project made the announcement via a blog post published to its website on Thursday.Photo by Shubham Dhage on UnsplashIntegrated functionalityAccording to the team at Enjin, the Enjin Blockchain distinguishes itself from other blockchain solutions by integrating functions such as NFT creation and transfer directly into the foundational code of the blockchain, eliminating the reliance on smart contracts. This integration aims to streamline and simplify the process of creating and transferring NFTs.In addition to this fundamental change, the Enjin Blockchain introduces several new features. One notable feature is “Fuel Tanks,” which enables developers to subsidize user transaction fees, making it more cost-effective for users to interact with the blockchain. Another feature is “Discrete Accounts,” which allows users to engage with blockchain-based projects without the need to download specific wallet software.Fork to Efinity MatrixchainAlongside the transition to the Enjin Blockchain, the team has also forked Efinity, the Polkadot parachain, to the new mainnet. This rebranded version will be known as the Efinity Matrixchain and will facilitate a smooth transition for existing users.Witek Radomski, the Co-Founder and Chief Technology Officer of Enjin, emphasized that the launch of the Enjin Blockchain aims to support creativity by making the creation and distribution of NFTs more accessible and affordable. Radomski stated: “Enjin Blockchain makes the creation and mass distribution of NFTs affordable and accessible to everyone. Our aim is nothing short of revolutionizing gaming, ownership, and online identity.”Enjin’s chief financial officer, Oscar Franklin Tan, expressed his belief that NFTs and digital ownership will be pivotal in the future of gaming, particularly with advancements in artificial intelligence, augmented reality, and virtual reality. Tan emphasized Enjin’s commitment to supporting this next wave of gaming and the resulting “explosion of content.”Enjin believes that it sets itself apart from the competition due to the fact that it’s built on top of the open-source Substrate framework, a mechanism that facilitates the development of customized blockchains that may be run on an entirely autonomous basis.Using this unique approach, Enjin Blockchain doesn’t depend upon the use of smart contracts. Instead, critical functions such as creating, using, and transferring NFTs are integrated directly into the core, foundational blockchain code.NFT lending stabilityIn related news, the stability of NFT lending has been aided by the use of blue-chip collateral. Paraspace, an NFT protocol, recently reported that despite facilitating NFT loans totaling over $280 million, it experienced no bad debt and only 16 NFT liquidations. This success can be attributed to the protocol’s requirement that only blue-chip NFTs can be used as collateral, ensuring the value and stability of the assets involved.As Enjin embraces its new mainnet and the Efinity Matrixchain, the platform positions itself as a key player in the evolving NFT and blockchain landscape. With a focus on accessibility, affordability, and the support of creative endeavors, Enjin aims to drive innovation in gaming, ownership, and online identity.

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