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Finger Labs Embarks on Web3 Content Distribution Project through NFT Marketplace Xclusive

Web3 & Enterprise·July 31, 2023, 6:43 AM

Finger Labs, the blockchain subsidiary of South Korean digital marketing giant FSN, announced today the launch of a Web3 content distribution project through its non-fungible token (NFT) marketplace Xclusive, according to local news outlet Newsis.

Photo by GR Stocks on Unsplash

 

BTS-inspired drama

To make this project a reality, Finger Labs has joined forces with CRB Media in a strategic partnership aimed at enhancing content publishing, promotion, and distribution. Their first collaboration is a drama series called “YOUTH,” which draws inspiration from BTS’ album “The Most Beautiful Moment in Life: Young Forever.” The partnership between the two entities will allow Finger Labs to gain access to CRB Media’s copyrighted content materials and design resources required for effective marketing.

 

NFT marketplace

Xclusive, launched as a beta service last year, serves as a secondary market for NFTs and a launch pad for a wide variety of projects, contributing to the expansion of the NFT sector. In preparation for Xclusive’s official introduction, Finger Labs has been diligently working on developing user-friendly functions to fuel the growth of the Web3 ecosystem. The company explained that the Web3 content distribution project represents a major milestone in the expansion of innovative businesses.

 

Sharing revenues

Finger Labs looks forward to addressing issues faced by traditional content distribution platforms, especially in the wake of the rise of over-the-top (OTT) media services. By leveraging blockchain technology, the Web3 content distribution system will introduce decentralization, enabling network participants to claim their share of revenues. The system will pave the way for decentralized content consumption practices like trading or lending of video access rights, which will be unveiled when the first content YOUTH goes live.

Kim Dong-hoon, CEO of Finger Labs, emphasized that the surge in popularity of OTT platforms has presented challenges for content distributors. In response, Finger Labs aims to utilize new technologies to reshape content distribution, nurturing a new cultural landscape. Kim expressed excitement over their first collaboration, YOUTH, whose global recognition will provide momentum to the company’s initiative.

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Web3 & Enterprise·

Aug 11, 2023

BitKeep Changes Name to Bitget Wallet Following Acquisition

BitKeep Changes Name to Bitget Wallet Following AcquisitionContinuing the trend set by industry giants like Binance, KuCoin, and OKX, cross-chain wallet provider BitKeep has undergone a transformation, rebranding itself as Bitget Wallet. This strategic shift comes on the heels of the wallet’s acquisition by the prominent Seychelles-headquartered crypto exchange, which acquired a controlling stake for $30 million in March.Photo by Jon Tyson on UnsplashBitget Swap unveiledThe rebranding announcement, made on August 10, coincides with the unveiling of Bitget Swap, a novel cross-chain swap mechanism integrated into the wallet. This innovative feature draws liquidity from a network of approximately 100 decentralized exchanges spanning across 20 chains. The move positions Bitget Wallet as a versatile platform catering to traders seeking fluidity and efficiency across diverse cryptocurrencies.Bitget Wallet users are set to benefit from an enticing proposition as the exchange merges its offerings. A collective Bitget User Protection Fund, boasting a substantial $360 million pool, has been established.The fund is anchored by 6,500 Bitcoin, ensuring robust safeguards against security incidents. This initiative finds its origins in the wake of the FTX exchange collapse last November, with the fund’s value boosted by a subsequent $60 million capital appreciation due to the rally in Bitcoin prices.The synergy between the two businesses has already borne fruit for Bitget. Last month, it clarified that it had surpassed 20 million users, with the wallet integration believed to be responsible for a large part of that user growth.Growing painsBitKeep’s past wasn’t without its challenges. A security breach occurred in December when the wallet’s Android Package Kit (APK) was compromised by malware, causing losses of around $8 million among users who had installed the compromised package. In a commendable move, the company fully compensated the affected users on March 29, signaling its commitment to rectifying such setbacks.Moka Han, Chief Operating Officer of Bitget Wallet, underscored the wallet’s security-focused approach. Han revealed that cross-chain bridges are subject to stringent third-party security audits by notable entities like SlowMist and CertiK before deployment. Rigorous post-deployment monitoring further guarantees a resilient security environment.Payment channel integrationIn its recent evolution, Bitget Wallet has integrated five stable payment channels, including Banxa, Simplex, Alchemy Pay, MoonPay, and FaTPay. These integrations empower users to conveniently purchase cryptocurrencies within the wallet using methods such as credit cards, Google Pay, and Apple Pay. Additionally, the wallet has introduced a peer-to-peer marketplace, characterized by comprehensive security measures that protect both buyers and sellers.Bitget Wallet’s appeal extends far and wide across the Asia Pacific (APAC) region, boasting an impressive user base exceeding 10 million individuals. This figure constitutes nearly half of MetaMask’s user count, signifying the wallet’s considerable popularity.The company didn’t allow the rebrand milestone to pass without taking the opportunity to further promote its offering. On Thursday, it commenced a “Mystery Box Airdrop” event, offering new Bitget Wallet users the opportunity to claim individual rewards of up to 1,000 USDT.Biget’s wallet integration is in line with the changing landscape of crypto exchanges generally, with other prominent players such as OKX, KuCoin, and Binance having also ventured into the realm of self-custody wallets, enhancing their service offerings beyond traditional exchange operations.

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Policy & Regulation·

Oct 19, 2023

Public Confidence in Crypto Wanes in Hong Kong Amid JPEX Scandal

Public Confidence in Crypto Wanes in Hong Kong Amid JPEX ScandalThe development of cryptocurrency in Hong Kong has been dented in terms of public sentiment following the JPEX cryptocurrency exchange scandal, according to a recent survey conducted by the Hong Kong University of Science and Technology’s (HKUST) business school.Photo by Alex Plesovskich on UnsplashA two-phase survey methodologyThe survey, the preliminary results of which were disclosed by the business school on Tuesday, aimed to gauge how public attitudes toward virtual assets had been affected by the JPEX scandal, which rocked the crypto community within the Chinese autonomous territory.While the survey is set to conclude on October 20, the preliminary findings have already revealed a noteworthy shift in public perception. Notably, 41% of respondents expressed a preference not to hold virtual assets, marking a 12-percentage-point increase from the earlier study conducted in May.Moreover, only 20% of respondents indicated a desire to hold virtual assets in the future, reflecting a five-percentage-point decrease compared to the previous survey. These findings suggest a growing skepticism among Hong Kong’s populace regarding the cryptocurrency industry.Post-JPEX public sentimentThe initial survey involved 5,700 participants aged 18 and above and was conducted between April 24 and May 23. Phase two of the survey commenced on September 28, approximately 11 days after the allegations against JPEX came to light. The results were compared to a similar survey conducted between April and May to assess the evolving sentiment. Between September 28 and October 5, phase two of the survey had compiled responses from 2,200 individuals.HKUST acknowledged that the second survey occurred in the “aftermath of an alleged financial fraud” involving a cryptocurrency platform but refrained from directly naming JPEX in the report.Professor Allen Huang, Associate Dean of HKUST’s business school, attributed the shift in sentiment to the recent financial scandal, which thrust the cryptocurrency industry into the spotlight. This heightened attention has led to a “more conservative investment appetite” among the public. He emphasized the need for greater educational initiatives to enhance public awareness and understanding of the risks and potential of this emerging field.HKUST’s business school stated that the survey’s primary objective was to assess the attitudes and viewpoints of Hong Kong’s residents regarding virtual asset investments, considering their experiences, intentions, and the regulatory safeguards in place.JPEX falloutThe JPEX scandal, which allegedly involved a $166 million fraud scheme, unfolded over several months before Hong Kong authorities publicly announced their investigation into the exchange. It forced local regulators to reassess the soundness of crypto trading-related regulatory measures applied within the Chinese autonomous territory.That reassessment led to regulators concluding that efforts needed to be intensified to combat unregulated platforms operating within Hong Kong. In response to the JPEX saga, the Hong Kong Police Force and the Securities and Futures Commission (SFC) established a cryptocurrency-focused working group earlier this month to combat illicit activities on cryptocurrency exchanges.The evolving sentiment in Hong Kong reflects the broader challenges and concerns surrounding the cryptocurrency industry. As regulatory scrutiny increases and major incidents like the JPEX scandal come to light, it’s clear that fostering public trust and understanding is a pressing priority for crypto businesses and the broader crypto community.

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Web3 & Enterprise·

Jul 01, 2023

OKX Strengthens Partnership with Manchester City Football Club

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

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