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Momentica’s NFT Photo Cards Captivate K-Pop Enthusiasts

Web3 & Enterprise·May 03, 2023, 8:12 AM

Momentica, a fan-artist engagement platform, has been captivating K-pop enthusiasts with NFT photo cards featuring their favorite artists.

 

Dunamu and HYBE

Levvels, the company behind Momentica, has garnered significant attention from both the tech and the entertainment industries, as it is a joint venture between Dunamu, the operator of Korea’s leading crypto exchange, and HYBE, the agency representing world-renowned boy band BTS.

 

K-pop photo cards

One of the primary goals of this promising company is to introduce the K-pop fandom culture to global audiences. K-pop fans enjoy collecting photo cards featuring their favorite singers or actors, and thanks to blockchain technology, these cards can now be transformed into non-fungible tokens (NFTs), ensuring their authenticity and preventing forgeries and counterfeits. Dunamu’s blockchain expertise has combined with HYBE’s intellectual property to create a range of collectible items for K-pop fans.

In a recent interview with Donga Ilbo, Levvels CEO Cha Sang-hoon explained the company’s current status and future plans. Cha said that Levvels is primarily a blockchain-based Web3 company aiming to leverage various technological tools to offer a range of services.

Levvels’ Momentica issues digital photo cards called TAKEs, which capture unique and memorable moments of artists, and the collection, appreciation, and trading of these cards are facilitated through the Momentica app. Fans can use Momentica to collect digital cards featuring artists such as Seventeen, Le Sserafim, and Fromis_9. The authenticity of TAKEs is verifiable, as they are recorded on the blockchain.

© Pexels/Sebastian Ervi

 

Physical to digital

Momentica transitions the fan experience from the physical world to the digital realm. Through the app, K-pop aficionados can now exchange photo cards, promote their favorite stars, and maintain a virtual album. Exclusive content, including pictures, videos, and handwriting from some artists, will be available only on Momentica.

Cha mentioned that Momentica has users across 93 countries, with Koreans constituting 40% of the total. Japanese users represent over 30%, indicating the app’s strong presence in the Japanese market. Taiwan, Indonesia, and the US follow in the number of users. Overall, the app’s popularity aligns with regional interest in K-pop.

 

Beyond HYBE

While the current service focuses on limited collections of digital photo cards, Momentica plans to enhance the experience by allowing K-pop fans to personalize and directly exchange cards. The company is also working on collaborations with artists from labels beyond HYBE for them to participate in Momentica.

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Web3 & Enterprise·

Jul 13, 2023

Internal Dispute Sees Co-Founder Depart 5ire

Internal Dispute Sees Co-Founder Depart 5ire5ire, the Dubai-based blockchain platform, is facing a departure of one of its co-founders, Vilma Mattila, due to an internal dispute with her fellow co-founders.In discussion with Tech in Asia, Mattila confirmed her upcoming resignation, stating that she disagreed with the management and financial decisions made by the other co-founders without her consent. The exact timeline of her departure was not disclosed.Photo by bady abbas on UnsplashIndian originsMattila, who was already recognized as an angel investor, co-founded 5ire alongside Indian nationals, CEO Pratik Gauri and CTO Prateek Dwivedi. The company gained attention last year after a successful series A funding round that valued it at a remarkable $1.5 billion, establishing its status as a blockchain unicorn.While the start-up project has established itself in Dubai, its origin story leads back to India. In 2022, 5ire entered into a partnership with the Indian government via Atal Tinkering Labs (ATL). ATL is running an initiative to create and promote a culture of innovation and entrepreneurship in India. As part of that program which is being run in more than 10,000 Indian schools, 5ire collaborated with ATL to provide a blockchain module.Although headquartered in Dubai, the project still maintains that it is “a network of local developer communities established in various cities across India.” It has also been active in the country that makes for its administrative home. Last month, Abu Dhabi University in the United Arab Emirates hosted its first 5ire Web3 and blockchain hackathon.The university had signed a Memorandum of Understanding (MoU) with 5ire in February, with a view towards strengthening blockchain education, research and entrepreneurship, while maintaining a focus on sustainability and accessibility.$100 million raiseIn July 2022, it emerged that 5ire had raised $100 million from the UK-based Sram & Mram Group, an international conglomerate that concerns itself with projects in South and Southeast Asia. It got $10 million on signing the deal, with other tranches to follow. As of January, it had called off $20 million of that funding.5ire is positioning itself as “the world’s first blockchain unicorn with sustainability at its core.” The project seeks to align itself with the Sustainable Development Goals (SDGs) set out by the United Nations. It’s a layer one EVM-compatible smart contract platform that focuses on the development of a for-benefit blockchain ecosystem, aligned with the United Nations SDGs.Working towards mainnet releaseThe company has been diligently working on the development of 5irechain, a blockchain designed around the principles of the “Fifth Industrial Revolution,” from which the company derives its name. The launch of its mainnet is anticipated to take place in the coming quarters. In November 2022, it launched its Thunder (Alpha) testnet. Testnet Thunder (Beta) went live in February of this year.As the departure of Vilma Mattila unfolds, the future direction and leadership of 5ire will come under scrutiny. It remains to be seen how this internal dispute will impact the company’s progress and reputation in the blockchain industry.

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Web3 & Enterprise·

Nov 07, 2023

Roger Ver sues Matrixport over frozen crypto funds

Roger Ver sues Matrixport over frozen crypto fundsRoger Ver, often referred to as “Bitcoin Jesus,” finds himself embroiled in a legal dispute with Jihan Wu, the co-founder and chairman of Matrixport, a Singapore-based digital assets financial services platform.Photo by Tingey Injury Law Firm on Unsplash$8 million disputeThe crux of the matter is a contentious $8 million that Ver claims Wu withheld from him in connection with the fallout of the unrelated failure of the CoinFLEX crypto platform. This conflict has led to a lawsuit filed by Ver’s counsel in the Seychelles.The legal complaint, which originated last year, revolves around bit.com, a crypto exchange owned by Matrixport, refusing to allow Ver to withdraw his $8 million. Wu, a creditor of CoinFLEX, contends that he incurred financial losses due to the exchange’s restructuring.However, Ver asserts that the insolvency of CoinFLEX, an unrelated entity, should not be tied to the funds owed to him by Matrixport. Off the back of that assertion, Ver confirmed to The Block that in August 2022, he sued Smart Vega Holding Limited, a Seychelles-incorporated subsidiary company of Matrixport, for $8 million.Ver asserts CoinFLEX collapse innocenceRoger Ver maintains that he is not to blame for CoinFLEX’s collapse. He states that the narrative emerged due to breaches of confidentiality regarding the arbitration between CoinFLEX and himself. It emerged last month that creditors of CoinFLEX had taken legal action against its CEO, Mark Lamb, as well as Ver. It’s understood that Ver had benefited from a settlement negotiated with Lamb. Creditors are seeking to recover any benefit realized by Ver as a consequence of this settlement.Ver told Coindesk in an email that he initiated arbitration proceedings against CoinFLEX in June 2022, seeking $200 million in damages. He maintains he was the plaintiff in this case, not CoinFLEX, which later filed a counterclaim for $84 million.Confidentiality is a key aspect of arbitration proceedings, especially in Hong Kong where the arbitration took place. Despite this, it is alleged that Lamb broke this confidentiality, which led to the misrepresentation that CoinFLEX was the plaintiff in the case. Ver firmly believes that CoinFLEX’s insolvency was primarily due to market turmoil in May 2022 and poor risk management on the part of its co-founders.Matrixport standing firmWhile Matrixport does not deny withholding the cryptocurrency from Ver, it argues that Ver should repay his debt to CoinFLEX, which is a creditor of Ver. Once this is done, CoinFLEX will release monies owed to Wu.The dispute also touches on the terms of service. Matrixport maintains that it has the right to withhold funds for penalties related to defaulted margin calls and legal fees and it is committing significant legal resources to defend its position. Ver’s attorney counters this argument, stating that Matrixport’s terms of service do not permit such penalties and that there is no legal justification for withholding the funds.Matrixport claims that the funds are being held because of an investigation into Ver’s “margin trading irregularities.” The company’s Head of Public Relations and Brand, Ross Gan, said that Ver “continues to make unreasonable demands.” Gan added:“We will respect the legal process and the ultimate Court ruling on this case and reserve all our rights to take further legal action in this ongoing dispute with Mr. Ver.”

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Policy & Regulation·

Apr 09, 2025

DLD partners with regulator in Dubai to integrate tokenized property

The Dubai Land Department (DLD), a government agency responsible for the registration of real estate in Dubai and the promotion of real estate investments, has signed an agreement with the Virtual Assets Regulatory Authority (VARA), a local regulator, to better integrate tokenized real estate within existing systems. In a statement published on the DLD website on April 6, the government agency set out further details on the collaboration. The purpose of the agreement is to better accommodate fractional ownership of Dubai real estate through tokenization. Photo by Precondo CA on UnsplashLinking fractional ownership to DLD registryTo that end, a governance system will be put in place in order to link the DLD’s land and property registry with tokenized, fractional ownership of property. The parties believe that this approach will lead to greater operational efficiency for stakeholders such as property management firms. Furthermore, greater accommodation of tokenized ownership will lead to enhanced liquidity within the Dubai real estate market.  As a consequence of this improved liquidity and facilitating a more seamless approach in terms of operational efficiency for property management firms, it’s believed that a greater share of global investment in local real estate can be achieved. Broadening the investor baseFractional ownership via tokenized real estate opens the market up to a broader range of potential investors. On this basis, the collaboration can play a role in contributing towards the objectives of Dubai’s Real Estate Strategy 2033, which sets out to boost the local property sector’s contribution towards gross domestic product (GDP). That initiative targets a real estate market value of AED 1 trillion ($272 billion). The DLD said that the initiative also feeds into the broader objectives of the Dubai Economic Agenda (D33), a ten-year plan that has been set out to double Dubai’s economy by 2033, through focusing on innovation, achieving competitiveness at a global level and sustainable growth. Helal Almari, the director general of Dubai’s Department of Economy and Tourism, commented on the partnership, stating that it reflects the future-focused innovation, which he claims Dubai has already become associated with. He added: “Real Estate and Virtual Assets are key pillars of the D33 Economic Agenda D33 and by joining forces DLD and VARA will be creating the blueprint for RE 2.0 in a Decentralised Future Economy.” Almari expressed the belief that putting legal safeguards in place to recognize fractional ownership rights where real estate is concerned will facilitate “more inclusive economic participation” in this market sector.  The DLD recently launched a real estate tokenization pilot project in collaboration with VARA and the Dubai Future Foundation (DFF). At that time, DLD Director General Marwan Ahmed Bin Ghalita recognized the potential that tokenization can bring to the real estate sector. He stated: “By converting real estate assets into digital tokens recorded on blockchain technology, tokenization simplifies and enhances buying, selling, and investment processes.”Last month, Scott Thiel, founder and CEO of Dubai-based real-world asset (RWA) token marketplace Tokinvest, outlined that RWA asset tokenization in the United Arab Emirates (UAE) is gaining momentum. Commenting on this latest development, Thiel said that it’s a demonstration that “the future of real estate investment is onchain.”

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