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Momentica’s NFT Photo Cards Captivate K-Pop Enthusiasts

Web3 & Enterprise·May 03, 2023, 8:12 AM

Momentica, a fan-artist engagement platform, has been captivating K-pop enthusiasts with NFT photo cards featuring their favorite artists.

 

Dunamu and HYBE

Levvels, the company behind Momentica, has garnered significant attention from both the tech and the entertainment industries, as it is a joint venture between Dunamu, the operator of Korea’s leading crypto exchange, and HYBE, the agency representing world-renowned boy band BTS.

 

K-pop photo cards

One of the primary goals of this promising company is to introduce the K-pop fandom culture to global audiences. K-pop fans enjoy collecting photo cards featuring their favorite singers or actors, and thanks to blockchain technology, these cards can now be transformed into non-fungible tokens (NFTs), ensuring their authenticity and preventing forgeries and counterfeits. Dunamu’s blockchain expertise has combined with HYBE’s intellectual property to create a range of collectible items for K-pop fans.

In a recent interview with Donga Ilbo, Levvels CEO Cha Sang-hoon explained the company’s current status and future plans. Cha said that Levvels is primarily a blockchain-based Web3 company aiming to leverage various technological tools to offer a range of services.

Levvels’ Momentica issues digital photo cards called TAKEs, which capture unique and memorable moments of artists, and the collection, appreciation, and trading of these cards are facilitated through the Momentica app. Fans can use Momentica to collect digital cards featuring artists such as Seventeen, Le Sserafim, and Fromis_9. The authenticity of TAKEs is verifiable, as they are recorded on the blockchain.

© Pexels/Sebastian Ervi

 

Physical to digital

Momentica transitions the fan experience from the physical world to the digital realm. Through the app, K-pop aficionados can now exchange photo cards, promote their favorite stars, and maintain a virtual album. Exclusive content, including pictures, videos, and handwriting from some artists, will be available only on Momentica.

Cha mentioned that Momentica has users across 93 countries, with Koreans constituting 40% of the total. Japanese users represent over 30%, indicating the app’s strong presence in the Japanese market. Taiwan, Indonesia, and the US follow in the number of users. Overall, the app’s popularity aligns with regional interest in K-pop.

 

Beyond HYBE

While the current service focuses on limited collections of digital photo cards, Momentica plans to enhance the experience by allowing K-pop fans to personalize and directly exchange cards. The company is also working on collaborations with artists from labels beyond HYBE for them to participate in Momentica.

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Web3 & Enterprise·

Oct 25, 2023

Upbit Adds Polygon Staking Service

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Policy & Regulation·

Feb 03, 2024

Bybit joins quest for VATP license in Hong Kong

Leading cryptocurrency exchange platform Bybit has joined a growing list of competing platforms by applying for a Virtual Asset Trading Platform Operator (VATP) license with the Hong Kong Securities and Exchange Commission (SFC). The application, submitted through the Bybit affiliate business entity Spark Fintech Limited on Jan. 31, is currently under review along with 13 similar VATP applications.Photo by Simon Zhu on UnsplashStrategic licensing playIn the dynamic landscape of cryptocurrency regulations, obtaining a VATP license in Hong Kong is a strategic move. Currently, only two crypto exchanges, OSL and HashKey Exchange, are licensed by the SFC in Hong Kong. OSL secured its license on Dec. 15, 2020, while HashKey Exchange was licensed on Nov. 9, 2022. Under a partnership agreement with OSL, Interactive Brokers has been enabled in its ability to commence trading in Hong Kong. Exchanges who have followed through on the license application process include OKX, Gate.io, and KuCoin, among others. It’s not something that is being taken on without these platforms weighing up the long term potential due to the cost implications. It emerged last year that companies were spending up to $25 million in their efforts to obtain licensing in Hong Kong. VATP vs. VASP licensingThe VATP license holds significance as it allows Hong Kong-based firms to cater to retail customers in contrast to the Virtual Asset Service Provider (VASP) license, which restricts companies to serving professional investors. In Hong Kong, investors must have portfolios valued at a minimum of eight million Hong Kong dollars ($1.03 million) to qualify for professional investor status. Hong Kong has positioned itself as a leading destination for crypto companies, particularly in 2023, owing to its favorable regulatory approach compared to mainland China's stringent crackdown on digital assets. The SFC has introduced crypto-oriented regulations, opening doors for both institutional and retail investors to participate in the crypto market. This regulatory environment has contributed to the city-state's emergence as a hub for crypto activities. Dubai-headquartered Bybit's move to seek a VATP license aligns with the growing trend of crypto companies finding a home in Hong Kong. In a statement, Ben Zhou, the founder and CEO of Bybit, emphasized the city's strategic location and established financial infrastructure as ideal for their operations and serving institutional clients across the Asia Pacific region. Institutional offeringAs part of its strategy to grow its institutional customer base, the company revamped its institutional market offering last October. With that institutional business in mind, it has also formed strategic partnerships, including collaborating with Talos, an institutional digital asset trading technology provider, and joining forces with Copper to offer custodial and settlement services for institutional clients through Copper's ClearLoop service. Bybit, launched in 2018 by Zhou, boasts a substantial user base, serving over 22 million registered users in 160 countries globally. Claiming a daily trading volume of $16.53 billion, Bybit holds the fifth-highest score among spot exchanges worldwide and is the second-ranked derivatives exchange, trailing only behind Binance, according to CoinMarketCap data. The exchange has consistently ranked in the top positions for futures and perpetuals trading throughout the last calendar year.   

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Web3 & Enterprise·

Jun 20, 2023

Conflict Identified as Crypto.com Trading on its Own Platform

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