Analysts expect crypto market cap to triple or more next year

Incheon City to leverage blockchain for construction transparencyIn response to growing concerns among Koreans over recent apartment complexes built with missing reinforcing bars and unauthorized materials, the city of Incheon is turning to blockchain technology to tackle these issues.Incheon City revealed on Thursday (local time) that it has submitted proposals for public sector blockchain projects offered by the Ministry of Science and ICT. This move aligns with the city’s goal of establishing itself as a blockchain hub. By partnering with both the public and private sectors, the city aims to provide beneficial services for its citizens.This year, the Ministry of Science and ICT will gauge interest across government agencies, municipalities and public institutions for six projects, with a combined budget of KRW 10 billion ($7.5 million). In 2024, they plan to select project implementers through a bidding process. The goal is to identify public service projects where the application of blockchain technology can offer significant benefits.Photo by C Dustin on UnsplashBlockchain-driven construction oversightIn October, Incheon submitted proposals for two blockchain projects. First, it introduced a “safety certification” service to promote transparency at construction sites. This service will harness blockchain-driven integrated control technology to transparently manage apartment complex constructions. It will utilize technologies like closed-circuit television (CCTV), Internet of Things (IoT) sensors and artificial intelligence (AI) to oversee the presence of authorized personnel and track the use of approved materials.The city felt the need for this service after observing the prevalent issues with missing reinforcing bars in newly constructed flat-plate structure apartment complexes and incidents of forgery and counterfeiting of material certificates.Blockchain and eco-friendly membershipAnother project Incheon has proposed is an integrated membership service centered on eco-friendly practices, with the goal of encouraging resource recycling.Incheon City currently runs recycling shops and automated recycling machines across its counties and districts to foster recycling habits. However, with different locations necessitating different apps, the city is aiming to consolidate these into a single platform. Additionally, it intends to leverage blockchain technology to enable citizens to verify their environmental contributions.Lee Nam-joo, Head of Incheon’s Future Industry Bureau, said that how technology should be used is self-evident. He emphasized the city’s dedication to introducing tangible services that address societal challenges and enhance public safety and convenience through the application of digital technology in public services and industrial sites.

Korean crypto exchange Upbit adds one-second interval chartsSouth Korea’s largest cryptocurrency exchange, Upbit, now offers one-second interval charts for its users.Dunamu, the blockchain and fintech company behind Upbit, announced on Friday (local time) that it has introduced a one-second interval feature to Upbit’s “original” charts. This makes Upbit the first Korean cryptocurrency exchange to offer this functionality.Photo by m. on UnsplashResponding to user demandUpbit has rolled out this one-second interval feature in response to user demand. This addition facilitates a broader range of investment strategies, allowing Upbit users to fine-tune their decisions based on their investment preferences. Now, the time frames available on Upbit are 1 second, 1 minute, 3 minutes, 5 minutes, 10 minutes, 15 minutes, 30 minutes, 1 hour, 4 hours, 1 day, 1 week and 1 month.A representative from Upbit said that they have incorporated the one-second interval feature into their original charts to provide users with quick and easy access to virtual asset price information for their investments. The official added that the company will remain committed to fostering a user-friendly and comfortable trading environment.Available on both web and mobileUsers can access the one-second interval feature on both the web and app versions of Upbit. To utilize this feature, they can select the “1s” time frame on the original charts found under the “Exchange” tab of Upbit.

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.