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Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing Strategy

Web3 & Enterprise·October 11, 2023, 7:23 AM

Incheon Metropolitan City, renowned for its international airport in South Korea, has partnered with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.

Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with Bellygom, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.

Photo by Daesun Kim on Unsplash

 

Harnessing blockchain for city promotion

Through this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.

Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with The Sandbox, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.

 

Daehong’s role in Web3 adoption

In the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.

Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.

Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.

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Policy & Regulation·

Jun 06, 2025

Hong Kong gearing up to give crypto derivatives the go-ahead

Hong Kong regulator, the Securities and Futures Commission (SFC), which oversees Hong Kong’s securities and futures markets, is understood to be planning to give the go-ahead for crypto derivative products to be offered to professional investors within the Chinese autonomous territory. Chinese English-language newspaper China Daily reported on June 4 that the proposed move forms part of Hong Kong’s efforts to expand its digital assets-related product offering in order to further bolster its position as a leading regional hub for the sector. Christopher Hui, Hong Kong’s Secretary for Financial Services and the Treasury, told the publication that the SFC will open up crypto derivatives trading to professional investors in the city “in an orderly, transparent and secure manner.”Photo by Florian Wehde on UnsplashBoosting liquidity to spot marketsChina Daily claimed that the SFC outlined that the crypto derivatives product will enable efficient risk transfers, while boosting the liquidity of the underlying spot markets. TokenInsight data suggests that the global crypto derivatives market has reached $21 trillion in trading volume over the course of Q1 2025. By comparison, derivatives trading dwarfs spot trading, given that spot trading weighed in at just $4.6 trillion over the same period. Liquidity in the underlying spot markets can be enhanced by a broadening of crypto derivatives product offerings in instances where digital assets are traded for immediate payment and delivery. Their availability will also appeal to professional traders and investors who need access to derivatives as part of their overall strategies in order to hedge positions and add leverage when required. Industry interestReaction to news of the Hong Kong SFC’s plans has largely been positive. Back in February, Jean-David Péquignot, chief commercial officer (CCO) with the world’s largest crypto derivatives exchange Deribit, told the South China Morning Post that opening up availability of crypto derivatives products was the one item missing from Hong Kong’s push towards development as a hub for the digital assets sector. At the time, he stated:“Hong Kong is this central financial hub in the world and a big one in Asia. If regulators can solve the derivatives piece, it is a place where we love to be.” On that basis, Péquignot suggested that Deribit, headquartered in Dubai, would be interested in establishing itself in Hong Kong, suggesting that “Asia is a big market for derivatives.” He added:“We want to be in Asia. We just need to find the right place and time to engage with regulators and get a regulatory framework to work with.” The company’s acquisition by Coinbase was announced last month for $2.9 billion. Regulatory approach questionedWhile many see the move towards the approval of crypto derivatives in Hong Kong as bullish, not everyone perceives the regulator’s approach in this instance to be positive. Pseudonymous crypto trader “Pickle Cat” outlined on X that “opening crypto derivatives only to 'professional investors' isn’t progress.”  The trader points out that good regulation would concentrate on controlling issuance and not circulation. Suggesting that the SFC has missed the point in its approach, the trader claims that the regulator would serve the crypto derivatives market best by verifying what backs such products while not restricting how such tokens move. 

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Policy & Regulation·

May 03, 2023

Korea’s Changwon City Boosts Local Art Scene with NFTs

Korea’s Changwon City Boosts Local Art Scene with NFTsOn Monday, South Korea’s Changwon City announced its plan to support local artists by promoting their work through non-fungible tokens (NFTs). This initiative aims to help artists adapt to the rapidly changing fine art industry, driven by state-of-the-art technology, and stay current with the latest trends.NFT ART in ChangwonThis project “NFT ART in Changwon” came to life after the city partnered with MetaGalaxia, a Korean NFT marketplace, earlier this year.Jung Hyun-sub, head of the city’s culture, tourism, and sports division, has encouraged local citizens to participate in the project and emphasized the city’s commitment to fostering the NFT industry, starting with a focus on local artworks.15 artistsThe application process for the project will run from May 1 to May 30, and 15 artists will be selected. Eligible applicants must be Changwon residents who have either majored or are currently majoring in fine arts or have publicly exhibited their artwork.Artists can submit various forms of artwork that can be turned into NFTs, including paintings, photographs, and videos. Those selected will benefit from registration as NFT artists on MetaGalaxia, digitization of their original artworks into NFTs, and promotion of their artworks and profiles across various social media platforms.© Pexels/Dom J

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Markets·

Jul 22, 2025

CFX surges as Conflux teases yuan-pegged stablecoin & 3.0 launch

Conflux Network, a layer-1, regulatory-compliant Chinese blockchain focused on borderless transactions, has announced the upcoming launch of the Conflux 3.0 mainnet together with an offshore yuan-pegged stablecoin, resulting in its native CFX token surging.Photo by Eric Prouzet on UnsplashPartnershipA notice published on the website of the Shanghai Municipal People’s Government on July 20 reported on the Conflux Tree Graph Technology and Ecological Development Conference, which was held in Shanghai over three days from July 18 to July 20. Over the course of the three-day event, the project announced a partnership with AnchorX, a Hong Kong-based fintech firm specializing in stablecoins, and Shenzhen-based Eastcompeace Technology.  The purpose of the initiative is to develop a stablecoin pegged to the offshore yuan (CNH), the version of China’s currency that circulates outside the mainland. The report outlined that in recent years, stablecoins and tokenized real-world assets (RWAs) have come to global attention.  Belt & Road InitiativeGiven this backdrop, it was outlined that “creating an independent and controllable high-performance public chain system” could be of great benefit to China and its Belt and Road Initiative (BRI), which sets out to develop infrastructure across 150 countries to facilitate trade with China. This is not the first point at which AnchorX has collaborated with Conflux. Back in February, the company received in-principle approval from the Astana Financial Services Authority (AFSA) in Kazakhstan to issue CNH-pegged stablecoins. Growing bilateral trade between Kazakhstan and China was cited as the rationale behind the license, given the need for cross-border payments. At the time, it was outlined that the AxCNH yuan-pegged stablecoin would be issued on the Conflux blockchain. It’s unclear if this same stablecoin is the focus of this latest development or whether an entirely new yuan-pegged stablecoin will be issued.AnchorX collaborated with Conflux in 2024 to bring about the issuance of AxHKD, a Hong Kong dollar-pegged stablecoin. The stablecoin runs on the Conflux blockchain, with the stablecoin issuer using OKLink Trust as its custodian. TokenPocket, a multi-chain crypto wallet project, also outlined on X on July 21 that it too is involved in the partnership with Conflux and AnchorX. The project outlined that it will support the growth of stablecoin adoption, the development of cross-border payment solutions and the promotion of tokenized RWAs in international markets through the collaboration.  Pilot projectsTokenPocket went on to explain that the companies plan to launch pilot projects in Central Asia, Southeast Asia and other regions, building “a compliant, secure, and innovative fintech framework to boost the role of the Conflux ecosystem as critical infrastructure for cross-border trade.” It was revealed at the conference that the mainnet release of Conflux 3.0 will occur in August. With the implementation of further optimized execution modules, the project expects 3.0 to result in a network throughput of 15,000 transactions per second (TPS).  These developments over the course of the weekend have had an impact on the unit price of Conflux’s native token, CFX. On July 19, the token was trading at around $0.1043. According to CoinMarketCap data, at the time of writing, it’s trading at $0.2232, a 2.58% increase over the past day. 

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