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Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

Web3 & Enterprise·September 26, 2023, 9:22 AM

Milk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, announced yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.

Photo by Josh Sorenson on Pexels

 

Enhanced utilization of reward points

Through this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.

MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.

 

Expanding Web3 services

The point exchange service is part of a strategic partnership agreement signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.

Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.

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Policy & Regulation·

Aug 11, 2023

India Launches Crypto-Enabled Web Browser Initiative

India Launches Crypto-Enabled Web Browser InitiativeIn a further leap into the digital frontier, the Indian Ministry of Electronics and Information Technology (MeitY) has unveiled the Indian Web Browser Development Challenge (IWBDC), signaling a significant move towards reducing the nation’s reliance on foreign technology.Photo by Julian Yu on UnsplashIndigenous web browserCentral to this ambitious initiative is the creation of an indigenous web browser with an innovative twist — the integration of cryptographic features for digitally signing documents. This advancement is poised to heighten the security and efficiency of online transactions, elevating India’s digital landscape.The launch event for the challenge took place at the India Habitat Centre and showcased a collaborative endeavor involving MeitY, Controller of Certifying Authorities (CCA), and the Centre for Development of Advanced Computing (C-DAC).Harnessing blockchain technologyAt its core, this initiative aims to bridge the traditional internet framework with the burgeoning potential of blockchain technology. A press release published by MeitY on Wednesday clarified that the web browser will boast an embedded CCA India root certificate, bolstering the browser’s security framework and upholding the sanctity of data privacy.Sunita Verma, Research & Development Group Coordinator at MeitY, underscored the profound significance of this initiative in India’s digital narrative. She conveyed the message from Alkesh Kumar Sharma, MeitY’s Secretary, emphasizing that this challenge embodies a pivotal stride toward realizing the vision of an “Aatmanirbhar Bharat” or self-reliant India.Further echoing this sentiment, Verma stated:“Digital India has orchestrated a transformative shift in our nation’s operational fabric. As we journey forward, the convergence of technology and homegrown innovation stands as a critical waypoint. More than just a browser, this is a symbol of a self-sufficient, digitally empowered India.”Progressive use caseIn line with the drive towards digital sovereignty, Arvind Kumar, MeitY’s CCA, illuminated the paramount significance of trustworthiness and security in the realm of digital interactions. He expressed his confidence that the forthcoming browser, fortified with the India Root Certificate, will render the nation more resilient against internet vulnerabilities, ultimately curbing dependence on foreign technology players.The IWBDC extends an open invitation to innovators across diverse domains, encompassing academia, industry, startups, and individuals, to contribute their ingenuity to this groundbreaking venture. The challenge brings with it a substantial prize pool of Rs. 3.41 crore ($0.4 million), offering not only financial incentives but also a chance to shape the trajectory of India’s digital future.While establishment agencies in India have largely been opposed to the legalization of cryptocurrencies, this initiative demonstrates that others are looking to exploit the blockchain and cryptocurrency innovation.While the Indian government has been active in calling for global crypto regulation, the country itself has not as yet finalized any such legislation relative to Web3 and cryptocurrency. Initiatives like this one help to showcase the possibilities that this innovation can bring about. That should serve to steer regulation in India towards a set of rules that enable the further development of that innovation.As the curtains rise on the Indian Web Browser Development Challenge, the world’s most populous nation is taking a decisive stride towards asserting its tech self-reliance, intertwining innovation with security, and laying the foundation for a digitally progressive India.

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Web3 & Enterprise·

Apr 19, 2023

Upbit Operator Doubles Down on ESG Management

Upbit Operator Doubles Down on ESG ManagementDunamu, the operator of the popular Korean crypto exchange Upbit, issued a press release on Friday stating it will donate 500 million KRW (~$385,000) to the Korean Red Cross in support of recovery efforts for the recent wildfire damage in Gangneung, a city located east of Seoul.©Pexels/Matthias ZomerESG managementThis is part of its efforts to double down on its environmental, social, and governance (ESG) management, according to Korean economic media Biz World.Wildfire recovery effortsLast year, Dunamu also donated 3 billion KRW (~$2.3 million) to Hope Bridge, a disaster relief association in Korea, to support the swift recovery from wildfires that ravaged areas near the cities of Uljin and Samcheok.Metaverse and NFTs for plant conservationUnder the slogan “climate change action,” Dunamu is engaging in various projects. Last month, the exchange operator launched the 2nd foRest campaign in collaboration with the Korea Forest Service and the Korea Forest Welfare Institute.The purpose of this campaign was to encourage citizens to participate in recovering wildfire-affected areas. Every tree planted in Dunamu’s metaverse platform 2nd Block led to the actual planting of two trees in the ravaged areas. More than 30,000 trees were planted through the project, and moreover, 10,000 of the participants were rewarded with coupons that can be exchanged for saplings.Dunamu has also made endangered plant conservation efforts with the Korea Arboreta and Gardens Institute. Upbit NFT Marketplace showcased ten endangered plants in NFT editions.Veronica Star Light, one of the editions revealed during the first airdrop, sold out within a day, reflecting its popularity. Dunamu will use the fees collected from these transactions to establish a fund for endangered plant conservation.Protecting plant diversityDunamu Chairman Song Chi-hyung said the company has been studying various means to utilize its technology and resources to contribute to society, and that it will continue to make multifaceted efforts to protect plant diversity.

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Policy & Regulation·

Jan 02, 2024

Singapore Prime Minister issues warning on AI-generated crypto scam

In a recent announcement on Facebook, Singapore Prime Minister Lee Hsien Loong has raised alarm bells about a new form of cyber scam that exploits deep-fake technology. Deep-fake technologyThe Prime Minister highlighted the emergence of deceptive videos utilizing artificial intelligence (AI) to create false portrayals of him endorsing cryptocurrency scams. This development underscores the escalating sophistication of online scams and the deployment of advanced technology to mislead the public. Deep-fake technology has emerged as a powerful tool for scammers, enabling them to manipulate genuine footage to produce highly convincing yet entirely fabricated content. In the latest incident, a deep-fake video features Prime Minister Lee Hsien Loong endorsing a nonexistent crypto investment platform purportedly associated with entrepreneur Elon Musk. This video, a manipulated version of an interview on CGTN, showcases the concerning level of realism achievable with deep-fake technology. The incident emphasizes the growing trend of utilizing AI in perpetrating scams. Prime Minister Lee underscored the deceptive nature of these videos, articulating the potential damage they could inflict by leading unsuspecting individuals to invest in fraudulent schemes. The Singaporean government maintains a vigilant stance on such scams, consistently urging citizens to exercise caution and verify information from official sources.Photo by Guo Xin Goh on UnsplashPrevious issuesThe exploitation of public figures in financial scams is not a new phenomenon. Prime Minister Lee has been a recurrent target of such scams, dating back to 2018. At that time, the government issued public warnings about Bitcoin investment scams falsely claiming the Prime Minister’s endorsement. More recently, in July, another fake video featuring Lee Hsien Loong surfaced, prompting renewed public warnings. In 2021, the Prime Minister’s name and photograph were used without his consent in an effort to sell cryptocurrency. The data was taken from his X (formerly Twitter) profile. At the time, Lee wrote:“The site’s creators are anonymous, but I have sent an open tweet out to ask that my name and photo be removed from the site immediately, as I have nothing to do with the platform. I urge everyone to remain vigilant when dealing with cryptocurrency platforms.” That was a much less sophisticated identity-related scam. More often than not, scammers and fraudsters tend to be early adopters of technology. That’s proving to be the case with the use of deep-fakes in this instance. A need for cautionAs he did in 2021, Prime Minister Lee has urged the public to exercise caution in light of this more recent incident. He advises against responding to scams promising guaranteed investment returns or giveaways. There’s every sign that the Prime Minister’s warning is warranted. In September it emerged that six Singaporeans lost more than $100,000 when a scammer tricked them into buying tokens on a cryptocurrency trading platform. More recently, five Americans were conned out of $10 million in a scam that involved a spoofed domain of the former Singapore International Monetary Exchange (Simex). This call for public vigilance is part of a broader government effort to address the surge in cyber fraud. These repeated incidents underscore the challenges posed by digital technologies in spreading misinformation and financial fraud.   

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