OliveX Launches OVE Governance Token

Incheon City to Host Blockchain Conference Showcasing its VisionIncheon City will host a blockchain conference, Incheon Metanomics 2023, to showcase its vision at the Songdo Convensia Convention Center on May 9.The event will present the city’s goal of building a blockchain ecosystem and fostering digital economy growth. About 150 blockchain experts from around the world are expected to attend, according to Block Media.Insightful talksProminent industry figures, including Leon Sing Foong, the head of Asia-Pacific operations at cryptocurrency exchange Binance; Steve Park, Asia-Pacific head of public policy at online game platform Roblox; and Justin Kim, a solutions architect at semiconductor company AMD, will speak at the event. Foong will talk about the collaboration between crypto exchanges and governments, Park will provide insights into the future of the metaverse, and Kim will address upcoming trends in decentralized storage systems.Registration for the conference is free and open until May 4 through Event Us, with a live stream of the event available on YouTube.Incheon and DubaiIncheon has been working towards establishing a special digital economy zone within the city by utilizing blockchain technology. In March, Incheon Mayor Yoo Jeong-bok met with Ahmed Bin Sulayem, the executive chairman of the UAE’s Dubai Multi Commodities Centre (DMCC), to discuss cooperation in the blockchain industry and digital economy.The DMCC, a free trade zone in Dubai, hosts over 65,000 workers from more than 21,000 companies across 180 countries. Notably, the DMCC crypto center is home to a community of over 500 crypto firms, fostering the Web3 and blockchain economy.Similarly, Incheon operates a free trade zone that connects 147 cities with populations exceeding 1 million within a three-hour flight radius. The Incheon Free Economic Zone is appealing to global blockchain companies as it offers flexible business operations for foreign entrepreneurs.© Pexels/joon young, Park

Korean Conference Captures Interest of NFT and Blockchain Game EnthusiastsNews of the upcoming NFT and Blockchain Game Conference is sure to excite gaming enthusiasts with a keen interest in these technologies. Organized by ZDNet Korea, a tech news outlet, the conference is scheduled to take place on June 27 in the Pangyo Techno Valley, located on the outskirts of Seoul, Korea.Photo by Mateo on UnsplashPolicy and future strategiesThe event will delve into various aspects of the gaming industry, including policy and future strategies, with a specific focus on innovative technologies such as non-fungible tokens (NFTs), cloud computing, and cryptocurrency wallets. Attendees can expect valuable insights and engaging discussions on how these advancements are shaping the future of gaming.Prominent firms to share insightsHosted by the Korea Game Media Association (KGMA), the conference will kick off with a keynote speech by Jae Park, the Korea Country Manager of the global crypto exchange XT.COM. Park will share his expertise on the NFT gaming industry and discuss success strategies. Following Park’s speech, representatives from prominent companies at home and abroad, including Nexon, Marblex, NPIXEL, Polygon Labs, and Alibaba Cloud, will take the stage.Hwang Sun-young, Production Director at Korean game publisher Nexon, will explain Nexon’s implementation of blockchain technology in their projects. Hwang previously attended the Game Developers Conference (GDC) 2023 in San Francisco, where Nexon unveiled the blockchain gaming ecosystem “MapleStory Universe” in partnership with Polygon, a layer 2 scaling solution on Ethereum. MapleStory is Nexon’s blockbuster side-scrolling massively multiplayer online role-playing game (MMORPG).Jake Moon, COO of Marblex, will discuss the endeavors of the Marblex Web3 game ecosystem. Park Sung-mo, Head of Business Development at Polygon Labs, will shed light on the role of the mainnet in the blockchain industry.Ko Jeong-hwan, Head of Web3 at NPIXEL, will provide insights into how Web3 enhances the gaming experience. Lim Jong-jin, Tech Team Lead in Korea at Alibaba Cloud, will introduce the Alibaba Cloud ecosystem and platform that supports Web3.Kim Oh-joong, CEO of Find The Gap, will review incidents related to NFT and game hacking, along with potential solutions. James Kwak, Director of the Business Development Department at BPMG, will deliver a talk on Web3 and wallets.KGMA President Lee Taek-su told ZDNet Korea that NFTs and the blockchain have emerged as important concepts in the global gaming industry. He highlighted that the conference would provide an opportunity to review the efforts undertaken by Korean game companies in the blockchain sphere and raise awareness of the need to embrace the changing paradigm in the sector.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.