Top

Shots Fired in New OKX Ad Campaign

Web3 & Enterprise·May 11, 2023, 12:49 AM

Global crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.

The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.

Photo by Merakist on Unsplash

 

Crypto exchange rivalry

The advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.

With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.

In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.

 

The last of the big spenders

There’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.

FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.

At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.

By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.

 

A more sobering marketing strategy

Despite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.

That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.

Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

More to Read
View All
Policy & Regulation·

Mar 06, 2026

Japan weighs probe into prime minister-themed ‘Sanae Token’

Japanese regulators are scrambling to police a chaotic fringe of opportunistic crypto projects, even as the country’s traditional banking heavyweights and global exchanges race to establish themselves in a rapidly expanding digital asset market.Photo by Aditya Anjagi on UnsplashOn the regulatory front, authorities are considering a criminal investigation into “Sanae Token,” a token named after Prime Minister Sanae Takaichi, DL News reported. Issued in late February on the Solana blockchain, the token was created by NoBorder, a video production team and decentralized autonomous organization led by Japanese entrepreneur and YouTuber Yuji Mizoguchi. As of late January, NoBorder had not obtained a crypto exchange license and reportedly had not applied for one. Takaichi says govt never authorized tokenBefore reports of the investigation emerged, Takaichi said in a March 2 statement on X that she had no knowledge of the project and that the government had not authorized it. She added that the clarification was necessary to prevent the public from being misled. According to Phantom wallet data, the token has a total supply of 1 billion and is currently trading at $0.00415291, giving it a market capitalization of roughly $4.2 million. The Financial Services Agency (FSA) is conducting voluntary interviews with involved parties to establish the facts. As regulators move to curb opportunistic actors exploiting a nascent but expanding market, established global crypto firms are continuing to deepen their presence in the region. Crypto exchange Binance plans to secure five additional regulatory licenses in Asia this year, according to Nikkei Asia. The exchange currently holds licenses in Japan, Australia, India, Indonesia, New Zealand, and Thailand. It is also expected to gain a South Korean license through its planned acquisition of local exchange Gopax. Binance aims to expand its total number of licensed jurisdictions to more than 20 by securing further approvals across Asia. TradFi deepens crypto pushJapan’s traditional financial institutions are also accelerating their blockchain efforts. South Korean news outlet Newspim reported that Bank of Japan Governor Kazuo Ueda announced plans to technically verify a blockchain-based system that would digitize a portion of current account deposits for settlements. Made at FIN/SUM 2026, a major fintech event co-hosted by Nikkei and the FSA, the comments suggest the central bank is moving beyond merely studying a central bank digital currency and may begin experiments linking its funds directly to blockchain infrastructure. Further underscoring this institutional push, Cointelegraph reported that Mitsubishi UFJ Financial Group (MUFG), one of Japan’s three largest banks, will conduct a joint stablecoin pilot program alongside Mizuho Bank and Sumitomo Mitsui Banking Corporation. 

news
Markets·

Aug 15, 2023

Matrixport’s Market Sentiment Index Points Towards Bullish Momentum

Matrixport’s Market Sentiment Index Points Towards Bullish MomentumMatrixport, the Singapore-headquartered digital asset financial services provider, has once again showcased its Bitcoin Greed & Fear Index in forecasting unit price trends relative to Bitcoin. The company has repeatedly pointed to trends indicated by the proprietary index, with its current signals on this occasion pointing towards a potential resurgence of bullish sentiment for Bitcoin (BTC).Potential price resurgenceRecent data from Matrixport’s index demonstrates a notable shift from 30% to 60%, a significant rebound following July’s sharp decline from above 90%. This rebound has caught the attention of Markus Thielen, who serves as the Head of Research and Strategy at Matrixport. Thielen conveyed his thoughts on the current indications provided by the Index in a recent note to clients.Thielen noted that the index appears to have reached its bottom, as the daily signal indicates an impending upward push. This tactical bullishness, following a four-week period of consolidation, raises the possibility of Bitcoin prices resuming their upward trajectory.Historical data comparisonDrawing upon historical patterns, the index’s peaks and troughs, along with its 21-day simple moving average (SMA), have consistently aligned with shifts between bullish and bearish trends in Bitcoin’s value. Currently, the 21-day SMA shows signs of bottoming out, which further bolsters the argument for an upcoming resurgence of positive volatility in the Bitcoin market.Gauging sentimentAt its core, the Greed & Fear Index serves as a gauge for investor sentiment within the cryptocurrency realm. When readings exceed 90%, they signify a state of greed or unwarranted optimism, whereas readings below 10% denote extreme fear or pessimism. These metrics hold a certain significance as they often coincide with market peaks marked by excessive optimism and bottoms marked by intense fear.For the past several weeks, Bitcoin’s price movement has been subdued, oscillating within the range of $28,000 to $30,000. This stagnation has coincided with broader market volatility and anticipations of forthcoming interest rate cuts by the Federal Reserve in the early months of the upcoming year.Analysts are pinpointing consideration by the US Securities and Exchange Commission (SEC) regarding the approval of a spot exchange-traded fund (ETF) as a pivotal catalyst for future price fluctuations given the world’s largest asset manager, BlackRock, has gotten involved. In a recent interview with Forbes, contributor Sam Lyman stated: “A lot of bitcoin ETFs have been filed in the last couple years — but none from an asset manager as high-profile and well connected as BlackRock.”Not an exact scienceMatrixport’s Bitcoin Greed & Fear Index stands as one individual tool which can be utilized in order to arrive at a forecast relative to Bitcoin pricing. Price forecasting is far from an exact science and while it is encouraging that the Index is pointing towards a potential bullish resurgence in Bitcoin’s price movement, market participants will need to remain mindful that markets by their very nature are unpredictable, particularly so when it comes to a nascent asset such as Bitcoin.As the market watches the SEC’s deliberations relative to a Bitcoin ETF closely, the time ahead is likely to hold significant developments that could shape the future trajectory of Bitcoin’s value.

news
Web3 & Enterprise·

Sep 15, 2023

Swing Launches Blockchain-Based Service to Offer Financial Incentives for Scooter Riders

Swing Launches Blockchain-Based Service to Offer Financial Incentives for Scooter RidersSwing, a South Korean personal mobility startup, announced today the launch of “Swing by Boats,” a blockchain-based asset tracking system, in collaboration with blockchain company Block Odyssey. Developed by Block Odyssey, Boats completed a proof-of-concept (PoC) test with a commercial bank to validate the feasibility of the technology.Photo by Sergey Lapunin on UnsplashFinancial incentives for scooter investmentsSubscribers of Boats now have the option to invest in electric scooters operated by Swing. For those who choose to purchase these scooters, Swing offers a financial incentive: an average return rate of 7.5% on the purchase price, paid out over a period of 30 months. In addition, buyers will receive a complimentary one-hour ride on Swing mobility devices. Each scooter available for purchase through Boats is priced at KRW 750,000 (approximately $564). At the end of the 30-month period, Swing commits to buying back the scooter from the purchaser.Simulation program to earn pointsBoats subscribers now have access to a scooter simulation program known as Swing Miles. Within this program, subscribers can assign one of the scooters operating on the Swing platform as their own. They can then monitor various performance metrics such as mileage, routes taken, and payment rates for their designated scooter. Whenever other riders use that specific scooter, the subscriber earns 10% of the payment made by those riders, awarded as Swing Points. These points can be redeemed like cash for services or devices within the Swing app. Before launching Boats, the company conducted a two-month beta test to enhance the service’s quality and accuracy.Jung Sung-ha, an official at Swing, explained that although the newly launched program does offer an average return rate for users, it is primarily aimed at scooter riders rather than professional investors. Jung noted that riders can directly invest in scooters and enjoy the service as if it were a game. According to Jun, the company plans to use the point system as a way to boost customer engagement.

news
Loading