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Animoca Brands Japan, a key subsidiary of Hong Kong-headquartered Web3 investor Animoca Brands, has welcomed Kensuke Amo as its Chief Operating Officer (COO) to spearhead the company's growth in Japan. Industry credentialsAmo, a seasoned industry veteran who previously served as the managing executive officer at Japanese bitcoin wallet and exchange service Coincheck, officially assumed his role as COO last Thursday. With a proven track record in launching NFT businesses and steering new crypto asset ventures, Amo played a pivotal role at Coincheck. During his tenure as an executive officer from 2020, he pioneered initiatives such as Japan's first NFT marketplace for crypto asset exchanges and an inaugural initial exchange offering (IEO). In a social media post, Amo stated that in the role, he “will be committed to doing [his] best to contribute [to] Web3 technology [so that it takes] root in society.” In 2022, Amo ascended to the leadership position at Coincheck, where he led the NFT business and metaverse business, heading three distinct web domains. His involvement in the expansion of "The Sandbox" and "Otherside" in Japan, stemming from the partnership between Coincheck and Animoca Brands in 2020, further underscores his influence in the sector.Photo by Richard Tao on UnsplashJapanese market expansionRegulatory headwinds in the United States in 2023 led to the company pivoting and focusing on non-U.S. markets. It became clear later in 2023 that the company had a specific interest in growing its business in Japan when Animoca Brands Japan acquired an equity share in Cool Cats Group, an NFT-related project. That deal also implicated a collaboration with Animoca’s digital experience label, KLKTN. As Animoca Brands Japan strategically aligns itself within Animoca Brands' larger framework, Kensuke Amo aims to leverage the company's extensive assets and network, including over 400 portfolio companies. His mission involves combining his expertise in business and rule-making within the Japanese Web3 industry to facilitate the integration of Web3 into society. Commenting further on his appointment, Amo expressed his commitment to advancing the Web3 landscape in Japan. He stated: “As a strategic subsidiary of Animoca Brands, Animoca Brands Japan will make the most of its assets and network, including its more than 400 portfolio companies, while combining its knowledge and experience in business and rule-making in the Japanese Web3 industry.” Established in 2021, Animoca Brands Japan has played a crucial role in supporting Japanese intellectual property and content holders in their global Web3 expansion efforts. The company secured an undisclosed investment from Mitsui & Co., one of Japan’s largest trading companies, in June. Daisuke Iwase, the CEO of Animoca Brands Japan, expressed optimism about the collaboration with Kensuke Amo, emphasizing his leadership in the realms of crypto assets, NFTs and the metaverse in Japan. Amo’s industry involvement extends beyond Animoca Brands Japan, as he currently advises the Japan Cryptoasset Business Association (JCBA), Shibuya-ku Startup Ecosystem, Web3 project "OASIS" and real estate information service company LIFULL Co., Ltd. Additionally, he is the author of "Textbook of NFT" and "Non Fungible Me." 

Pakistan’s Ministry of Finance has signed off on the establishment of the Pakistan Digital Assets Authority (PDAA), a body which will be responsible for the implementation of regulations governing blockchain and the digital assets sector. In a report published by Pakistani English-language newspaper Dawn, the media outlet outlined that the Ministry of Finance has taken this step in an effort to embrace future innovation in the finance sector.  The new agency will be responsible for monitoring the operations of digital wallet service providers, stablecoin issuers, the development firms behind decentralized finance (DeFi) protocols, crypto custodians and crypto exchange platforms. Photo by Hamid Roshaan on UnsplashFrom crypto ban to crypto regulationIn October 2022, Pakistan was removed by the Financial Action Task Force (FATF), a global money laundering and terrorist financing watchdog, from its grey list. The following year, Pakistan’s Minister of State for Finance and Revenue, Aisha Ghaus Pasha outlined that banning cryptocurrency was a condition of the country’s removal from the FATF grey list. Accordingly, the South Asian country proceeded to ban digital assets, with Ghaus Pasha declaring that crypto would “never be legalized in Pakistan.”Despite the adverse position taken previously by the authorities in Pakistan where digital assets were concerned, in 2024 a survey carried out by Chainalysis revealed that Pakistan featured strongly in terms of retail-level crypto adoption. With this latest development, Pakistan is moving forward progressively with digital assets, albeit that it is doing so while being cognizant of the current requirements demanded by FATF related to crypto. The newly-formed PDAA will act to ensure FATF-compliant innovation, while striving for economic inclusion and the adoption of digital assets in a responsible manner. Regulating to lead crypto innovation rather than catching upPakistan’s current Minister for Finance and Revenue, Muhammad Aurangzeb, said that “Pakistan must regulate not just to catch up — but to lead.” He added that through the establishment of the PDAA, a digital assets regulatory framework that protects consumers will be created. Furthermore, he claimed that such an approach would attract global investment, putting Pakistan “at the forefront of financial innovation.”Another area of focus for the PDAA will be the facilitation of the tokenization of government debt and national assets. Pakistan runs an annual average electricity surplus of 4,000 megawatts. In 2024, total electricity generation was recorded at 92,091 GWh while demand weighed in at 68,559 GWh. With that, the Pakistani authorities want the PDAA to create the correct conditions that will lead to regulated Bitcoin mining operators utilizing this energy resource. Other objectives which have been set out for the new agency include encouraging the growth of startups aimed at building blockchain-based solutions at scale, the regulation of what is estimated to be a $25 billion informal crypto market and the provision of legal clarity within the crypto sector in Pakistan for both local and international investors. This latest positive development follows the formation of the Pakistan Crypto Council (PCC) back in February. That event signaled a policy shift in Pakistan with regard to digital assets. In March PCC CEO Bilal bin Saqib said that Pakistan was done sitting on the sidelines and that the authorities now want to see Pakistan develop as a “leader in blockchain-powered finance.”

Animoca Indicates Fund Interest From Console MakersThe head of Animoca Ventures has said that Web3 gaming is attracting the interest of veterans of the gaming world as well as that of “key Japanese console makers.”Animoca Ventures is a subsidiary company of Hong Kong-headquartered Web3 gaming and NFT firm, Animoca Brands. In a conversation with The Block recently, James Ho explained that although Web3 gaming has seen a short to medium-term downtrend when using the pricing of gaming-related tokens as the metric, the Animoca Ventures lead is seeing interest coming from “some of the best, most profound veterans in gaming.”Photo by Albie Patacsil on UnsplashProof of interestHo elaborated that there are a host of examples that back up his claim. He referred to FunPlus’s investment in global cross-platform play-and-earn games developer and publisher, Xterio. FunPlus itself is a Switzerland-headquartered independent games developer and publisher with offices and operations in China, Singapore, Canada, Spain, and the United States. Xterio raised $40 million in a funding round led by FunPlus in August of last year, with funding going towards building out its platform alongside further game development.Ho also cited Square Enix, a Japanese gaming conglomerate that has shown an interest in blockchain-based gaming in recent years. In April, it announced that it was tripling down on blockchain by partnering with Web3 platform Elixir. The objective of the collaboration is to generate visibility and adoption of Web3 gaming among traditional gamers.It’s also understood that Chinese tech giant Tencent has had a games studio under its group of companies which is believed to be building a blockchain-based first-person shooter game. Meanwhile, French video game publishing behemoth Ubisoft is an investor in Animoca Brands while also participating in a crypto-focused fund run by multi-stage technology investment platform, White Star Capital.Console-maker intentMost notable from Ho’s interview, though, is his claim that “key Japanese console makers” have an interest right now in pursuing Web3 gaming. That’s incredibly significant because if Web3 can conquer the consoles, it will truly be a mass-market affair at that point.Ho elaborated: “Console makers never cared about free-to-play until it grew into multi-million users, what we’re seeing here now is some of the console makers with their deep pockets want to get involved in potentially a fund to stay on top of innovation… And that to me is a signal that they want to build something in this space in the near future, or not too distant future.”The Animoca Ventures lead talked about “key Japanese console makers,” specifically in the context of interest expressed by them in investing in a second early-stage venture fund that Animoca is considering. The expression of interest has become evident to the company as it’s a response it received having touted the prospect of establishing the fund.It’s interesting to hear that Animoca is actively pitching the notion of raising another fund, as it had been speculated that the firm has scaled down some of its existing funds. It’s understood that the firm was working on the new fund in November of last year, initially proposing a target of $2 billion. Once January came around, Animoca took the decision to scale that target back by half to $1 billion.The company denies that reporting on the subject, suggesting instead that the original target of the fund was $1 billion from the outset.