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Huobi Rebrands as HTX to Mark Tenth AnniversaryIn a move marking its 10th anniversary, Seychelles-registered cryptocurrency exchange Huobi has decided to rebrand itself as “HTX.”Rebranding confusionIn crypto-centric discussions on social media, the decision has sparked controversy and raised eyebrows, drawing comparisons to the now-defunct exchange FTX.The announcement of Huobi’s rebranding to HTX was made on Wednesday. According to the company, the new name is a combination of symbolic elements. The “H” represents the first letter of “Huobi,” the “T” is a nod to Justin Sun’s blockchain project Tron, and the “X” stands for the exchange itself.Alternatively, some interpret “HT” as a reference to the exchange’s native Huobi Token (HT), while the “X” symbolizes the Roman numeral for 10, commemorating the company’s 10th anniversary. Huobi’s new slogan accompanying the rebranding is “HTX, Just Trade It.”Before the official announcement, Huobi changed its social media account names to align with the new brand. The exchange’s Twitter handle is now HTX_Global, and its official Telegram group is named “HTXglobalofficial.” As of the time of writing, the website domain still retains the original Huobi name.Photo by Kate Trysh on UnsplashFTX comparisonsThe rebrand immediately drew attention on social media. In one of a range of similar comments, a user lined up the Huobi logo next to that of FTX and wrote: “I think I’ve seen this movie before.” Although a matter of speculation, there has been some chatter on social media in recent weeks, questioning the health of the Huobi business. It didn’t help the firm that in August, rumors swirled that some of the company’s executives were subject to an investigation by Chinese authorities.This isn’t the first time a crypto-related entity has seemingly borrowed part of its name from FTX. In January, the founders of the collapsed cryptocurrency hedge fund Three Arrows Capital announced plans to raise $25 million for a proposed crypto exchange called “GTX.” Huobi’s rebrand has amused some FTX creditors who had faced criticism from some in the crypto sector for wanting to resurrect the business while maintaining the same branding.In early August, Huobi refuted reports suggesting insolvency and the arrest of senior executives by Chinese authorities. Additionally, the exchange had previously been ordered to cease operations in Malaysia following regulatory actions by the country’s securities regulator in May.International marketing effortHuobi’s rebranding to HTX has undoubtedly stirred debate and curiosity within the cryptocurrency community. Justin Sun, an advisor to the project, stated at a media briefing at Token 2049 in Singapore that the HTX brand will be marketed towards Huobi’s international English-speaking users.Sun said: “It’s very hard for foreigners, Westerners, to pronounce ‘Huobi’… It doesn’t make any sense to them,” Sun said, explaining that the word Huobi means fire and coin in Chinese. “That’s why we rebranded as HTX for international branding.”As the crypto industry continues to evolve, it remains to be seen how this new identity will impact Huobi’s reputation and standing in the market. Regardless, the crypto world is known for its surprises, and Huobi’s marketing move serves as a reminder that the industry is in constant flux, filled with unexpected developments.

The recent 19b-4 approval of spot Ethereum exchange-traded funds (ETFs) by the U.S. Securities and Exchange Commission (SEC) is putting pressure on South Korean financial regulators to revisit their policies on digital assets. The SEC's decision to allow ETFs for Ethereum, the world's second-largest cryptocurrency, on May 24, 2024, follows its earlier endorsement of Bitcoin ETFs in January 2024. This move is seen as a significant step in merging traditional finance with the digital asset sector.Photo by DrawKit Illustrations on UnsplashKorean regulatory cautionIn contrast to the progressive stance in the U.S., the Korean Financial Services Commission (FSC) and the Financial Supervisory Service (FSS) have maintained a cautious approach regarding the integration of crypto assets into traditional securities markets. According to current regulations under the Capital Markets Act, ETFs in Korea are limited to traditional underlying assets such as financial instruments, securities, international currencies and commodities. These foundations are crucial for the creation of financial derivatives, leaving little room for digital assets under current laws. Calls for regulatory reforms and market implicationsThe decision by the SEC is expected to influence the Korean regulators to update their views on digital assets, according to local media and industry experts. Jung Eui-jung, the head of the Korean Stockholders’ Alliance, has advocated for Korea to emulate the U.S. by approving Bitcoin and Ethereum ETFs. He expressed concerns that continued regulatory hesitance could lead to investor funds migrating to more progressive markets like the U.S., potentially positioning the U.S. to broaden its crypto market further. Xangle, a digital currency data provider in Seoul, has also criticized the current regulations as outdated, emphasizing the need for revisions to accommodate the increasing relevance of digital assets in global finance. 

Busan to Host Blockchain Week in Busan 2023 Next MonthThe South Korean port city of Busan is set to host this year’s Blockchain Week in Busan (BWB) from November 9 to 10 (local time) at the Signiel Busan Hotel. Touting the theme “Target 2026 Blockchain Busan,” local and overseas experts in the field of blockchain and Web3 will come together to discuss the prospects and potential of Busan to become an urban blockchain hub by 2026. The event will be co-hosted by local newspapers Busan Ilbo and Maeil Business Newspaper and jointly organized by entrepreneurship base camp Nonce, contents commerce network JJ Global, and Busan-based media company Bonmedia.Photo by Minku Kang on UnsplashPreparing for the future of blockchain development and financial innovationThe first day of the event will kick off with an opening speech by the city’s mayor Park Heong-joon as well as presentations on Busan’s trajectory for nurturing blockchain development. In addition, Kim Sang-min, the leader of Busan’s initiative to establish its own digital asset exchange, will present the three-year vision for the Target 2026 goal. Various Web3 companies will also gather for the inauguration of the Busan Blockchain Alliance.“BWB 2023 will give us the chance to envision how blockchain technology can change Busan and to visualize how the field will transform in ten years’ time,” Kim commented.A subsequent panel discussion will feature Rory Knight, the Chairman of Oxford Metrica, and Dimitrios Psarrakis, a financial economist who contributed to the EU’s Markets in Crypto-Assets Regulation (MiCA), who will speak on the Korean government’s digital asset regulations.Several professionals including Patrick Yoon, CEO of Crypto.com’s Korea branch, and Kim Ji-yun , CEO of blockchain software firm DSRV, are set to talk about various concepts under the umbrella of bridging blockchain and finance. This includes blockchain-based payment systems, digital IDs, and central bank digital currencies.In particular, loan officers from major investors like the Korea Development Bank, Korea Investment Venture Corporation, and BNK Financial Group will also be in attendance, giving Web3 companies an opportunity to introduce their business models and pitch their ideas for the architectural development of Busan’s urban blockchain infrastructure.Global investment insights and regulatory prospectsInvestment managers from overseas venture capital firms will be at the center of the second day’s events, covering a panel discussion about the global Web3 investment ecosystem and Busan’s integration into it. Caroline Pham, a Commissioner of the US Commodity Futures Trading Commission, is also set to speak with Jin Kang, Head of Legal at blockchain venture capital firm Hashed, on suggestions on crypto regulations for innovation.Meanwhile, Korean representatives of global mainnet projects plan to discuss the role of business directors in the Korean cryptocurrency market.“In pursuit of the vision that we will present at this year’s BWB, Busan is fully dedicated to becoming a global blockchain hub and a leading first mover in the industry by merging finance and blockchain technology,” said Mayor Park.