Galaxia Metaverse and ZIKTALK to Expand Blockchain and Web3 Initiatives

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

NFT Game Slime World’s Creator Join Forces with Blockchain Investor AssemblockKorean video game developer Nada Digital has recently announced its strategic partnership with blockchain investment fund Assemblock. The two entities will collaborate on accelerating the development and innovation of mobile games and blockchain technology with an aim to expand their presence on the global stage.Photo by Martin Martz on UnsplashSlime World and NADA Protocol TokenNada Digital’s creation, Slime World, is a blockchain-powered, play-to-earn (P2E) game whose system is underpinned by NADA Protocol Token. The NADA token is set to play the role of the key currency for the game publisher’s forthcoming blockchain services. Players can earn Orichalcum rewards during gameplay and exchange them for NADA at an in-game exchange.Assemblock’s localization consultingAs an investor and accelerator, Assemblock is involved in supporting and guiding blockchain projects in pursuit of shaping an environment for the blockchain industry. In particular, it focuses on assisting projects in successfully entering and thriving in the Korean and Chinese markets through localization consulting.Eva Yoon, CEO of Assemblock, has held positions at payment service company Danal, mobile game developer Party Games (now Nexture), and large game company NHN Entertainment. With her wealth of experience, Yoon has led initiatives to facilitate the international growth of Korean gaming enterprises and blockchain startups.

Singapore-based decentralized liquidity infrastructure and on-chain funding project Solv Protocol has raised $11 million in funding, bringing its total inward investment to date to $25 million. Taking to Medium on Oct. 14, the project outlined that in this most recent funding round, $11 million had been raised with participation from Nomura subsidiary Laser Digital, Blockchain Capital, gumi Cryptos Capital, OKX Ventures and CMT Digital. Angel investors associated with a number of blockchain projects such as Berachain, Ethena, Mezo, Core, GMX, Curve and EigenLayer also invested. $200 million valuationThis latest funding round was carried out while placing a $200 million valuation on the company. Going forward, the company plans to roll out additional products over the course of the next few weeks, with a view towards further expanding yield opportunities for Bitcoin (BTC) holders. Solv Protocol’s leading product, SolvBTC, was introduced to the market last March as the world’s first-ever yield-bearing Bitcoin. The protocol initially ran on Ethereum, Arbitrum, BNB Chain and Merlin Chain. Since launch, it has been expanded across 10 blockchain networks. The product claims to enable BTC holders to earn additional BTC all the while maintaining Bitcoin exposure. In excess of 20,000 BTC is currently staked within Solv Protocol’s SolvBTC product, accounting for around $1.3 billion in value. The project claims to have 400,000 users, with 80% of their assets allocated to yield-generating strategies.Photo by Traxer on UnsplashMarket opportunitySolv Protocol’s Co-Founder Ryan Chow spoke to the market opportunity that Bitcoin staking presents. Chow stated: “With a market cap of over $1.2 trillion, Bitcoin holds immense growth potential, Bitcoin’s staking rate is currently much lower than Ethereum’s 28%. If we can unlock similar levels of participation, Bitcoin staking could unlock $330 billion in value. We believe BTCFi will drive the next wave of innovation in the blockchain space.” In a series of X posts published on Oct. 14, the project pointed out that the lack of a native yield, limited integrations with core DeFi primitives and fragmented BTC liquidity relative to DeFi are key challenges for Bitcoin, which Solv claims to have resolved. Staking Abstraction Layer (SAL)Earlier this month, Solv, alongside BNB Chain, Ceffu and Chainlink, launched the Staking Abstraction Layer (SAL). SAL is a framework which has been designed to simplify and standardize Bitcoin staking across a number of blockchain networks. Key SAL features include cross-chain compatibility with Ethereum Virtual Machine (EVM) compatible chains, support for liquidity staking tokens (LSTs) and a focus on security and custody with the involvement of crypto custodian Ceffu deemed to ensure that the user’s underlying Bitcoin is secure. Solv has launched three LSTs. These include SolvBTC.BBN, an LST representing staked Bitcoin on Babylon, another Bitcoin staking platform. SolvBTC.ENA is a trading strategy involving Ethena’s basis trading. Meanwhile, SolvBTC.CORE focuses on providing Bitcoin liquidity on CoreDAO, a Bitcoin-aligned EVM-compatible layer-1 blockchain. Bitcoin staking is a more recent development which appears to have considerable potential. As Solv pointed out on X, Ethereum has a 28% staking rate right now, with Bitcoin not coming anywhere close to this figure. Staking platforms on Ethereum like Lido has $23.7 billion in total value locked (TVL) while EigenLayer weighs in at $10.9 billion.