Top

Nassau and Treasure Labs Go Metaverse to Step into the Future of Style

Web3 & Enterprise·July 03, 2023, 1:48 AM

Korean sports equipment manufacturer Nassau has entered into a partnership with metaverse company Treasure Labs to step into the future of style.

According to a report by local news agency News1, this collaboration aims to introduce an innovative fashion brand on Pararium, the metaverse platform developed by Treasure Labs. Pararium users will have the opportunity to enjoy unique fashion items through their avatars while engaging in virtual experiences and earning rewards.

Photo by Ben Hershey on Unsplash

 

Sports brand

Having built a reputable brand over the course of 50 years, Nassau is widely recognized in Korea for producing durable sports goods. By joining forces with Treasure Labs, Nassau aims to tap into the potential of Web3 content and services to enhance its global market presence.

 

Metaverse platform

Treasure Labs has been establishing a strong presence in the metaverse sector through collaborations with various entities such as blockchain platform Solana Labs, cryptocurrency exchange Crypto.com, and decentralized gaming platform The Sandbox. Notably, Treasure Labs is the first Korean company to secure investment from the Solana Foundation, the sister organization of Solana Labs.

Both companies are enthusiastic about the prospects of this partnership. A representative from Treasure Labs emphasized that the collaboration will introduce a creative fashion brand that appeals to millennials and Generation Z, bridging the virtual and real worlds within the metaverse. The representative further mentioned plans to establish a dedicated brand hall within Pararium, where a series of events will showcase unique and trendy Web3 content. Echoing this sentiment, a Nassau official anticipates that the collaboration will give both firms a competitive edge in the global market.

More to Read
View All
Markets·

Nov 05, 2024

Asia emerges at the forefront of crypto development

Asia has taken the lead, surpassing North America, in terms of being a crypto developer hub according to a recent report. Electric Capital, a venture capital firm based in Silicon Valley in the United States, recently compiled a report centered upon global crypto developer data. Its analysis of the data has led to some interesting findings. Photo by Shubham Dhage on UnsplashNorth America loses its leadElectric Capital General Partner Maria Shen took to the X social media platform on Oct. 30 to provide further details on some key takeaways. In the first instance, Shen points out that North America has lost its lead in terms of crypto developer share, with Asia emerging as the leading region in this respect. Shen stated that “for the first time, Asia is the #1 continent for crypto talent.” Underpinning that claim, she provided data that identifies a drop in North America’s share of crypto developers from 44% in 2015 to 24% in 2024. Within the same timeframe, Asia’s share of crypto developer talent has increased from 13% to 32%. Teasing the data out further, the United States still remains the number one country for crypto devs on a country-by-country basis. It leads this particular metric with 18.8% of the developer talent pool, followed by India with 11.8% and the United Kingdom with 4.2%. A consequence of U.S. regulatory uncertaintyRegulatory uncertainty in the United States has been identified as a contributing factor by some crypto community commentators. The Securities and Exchange Commission (SEC) in the U.S. has engaged in regulation by enforcement rather than establishing a bespoke regulatory framework for crypto.  This approach has led to SEC Commissioner Mark Uyeda calling crypto regulation in the U.S. “a disaster” earlier this month. Others, like Nic Carter, a partner at Castle Island Ventures, have gone further, describing the approach of the Biden Administration to crypto as “Operation Choke Point 2.0,” suggesting that there is an active plan being implemented to suppress the industry. This negative approach has led many U.S.-headquartered crypto firms to pursue growth opportunities overseas, particularly within centers in Asia and the Middle East such as Dubai, Abu Dhabi, Hong Kong and Singapore. All of these centers have taken the opposite approach, deliberately working towards putting purpose-made regulatory frameworks in place over the course of the past two years, in order to get crypto innovation started on the right footing. Shen underscored the issue from a U.S. perspective, by pointing out that 81% of crypto devs, who are actively playing their part in shaping the future of digital money, live outside the U.S. She highlighted the significance of this, stating: “This is a national security issue & innovation drain for the US.” In a subsequent post, she questioned whether this had come about due to a negative regulatory environment, adding that “the US needs clear crypto policy to maintain its country lead.” 

news
Policy & Regulation·

Aug 22, 2023

Cheongju City Targets Cryptocurrency to Recoup Unpaid Taxes

Cheongju City Targets Cryptocurrency to Recoup Unpaid TaxesSouth Korea’s Cheongju City, located 112km south of Seoul, has announced today that it will tackle local tax delinquents, focusing on the confiscation of their virtual assets.Photo by Karolina Grabowska on PexelsTax debtors owing over KRW 1 millionTo address this challenge, Cheongju City has requested records of cryptocurrency holdings for 8,520 individuals, each owing over KRW 1 million ($747) in local taxes, from seven cryptocurrency exchanges, including Upbit and Bithumb. The city’s plan is to seize and then liquidate these cryptocurrencies to recover the pending tax amounts.This move is facilitated by the amended Act on Reporting and Use of Specified Financial Transaction Information. Under this act, virtual asset service providers (VASPs) must uphold obligations such as confirming the identity of their customers and notifying authorities of dubious transactions. Moreover, the city is keenly monitoring the transfer of virtual assets, focusing particularly on those owned by individuals with unresolved tax dues.Legal groundsIn 2018, the South Korean Supreme Court ruled that virtual assets are recognized as intangible yet legitimate assets, which can be subject to confiscation. It is this ruling that empowers Cheongju City to act against tax arrears by seizing cryptocurrencies.Last year, Cheongju City scrutinized the crypto records of 16,000 individuals and successfully recouped KRW 68 million in taxes from 17 defaulting taxpayers. Cryptocurrencies of those still evading their tax responsibilities remain under confiscation.A city official said that Cheongju will take firm and swift action to collect delinquent payments from those who conceal assets or are repeat offenders.

news
Policy & Regulation·

May 02, 2023

Binance APAC Head Urges the Korean FIU to Approve Gopax’s Exec Changes

Binance APAC Head Urges the Korean FIU to Approve Gopax’s Exec ChangesIn a recent interview with Yonhap News, Leon Sing Foong, Binance’s head of Asia-Pacific operations, emphasized the importance of the Korean financial regulator approving the change of executives at Gopax, a Korean crypto exchange.©Pexels/freestocks.orgDelayed staked asset returnFoong’s comments came in the face of mounting worries regarding the delayed repayment of assets stored in Gopax’s staking service GOFi. He explained that 25% of the assets staked in GOFi have been repaid, and the remaining assets will be refunded after approval of the Financial Intelligence Unit (FIU) of the Korean Financial Services Commission (FSC) is secured.Foong was appointed as the new CEO of Gopax last February, with Binance becoming the largest shareholder of Gopax’s operator Streami. In March, Gopax submitted an application to the FIU to inform them of the executive changes, as required by Korean law.However, the application review has been delayed amid concerns about the unclear location of Binance’s headquarters and its regulatory challenges in the US.Controlling staking servicesThe Binance executive believes Gopax’s staking service should be controlled by the exchange itself, rather than a third party. The current GOFi issue emerged due to Gopax’s management of its custody assets through crypto lender Genesis, which ceased trading following the FTX bankruptcy. Foong stated that Binance will require Gopax to maintain reserves of over 100% and eventually phase out the third-party-based service.According to Foong, Gopax’s business model will remain unchanged, and the exchange will work alongside Binance to bolster liquidity within the local market while enhancing both infrastructure and security measures. He considers internal risk management as Gopax’s top priority.Risk assessmentFoong also expressed confidence in the upcoming risk assessment of Gopax by Jeonbuk Bank, recently requested by the Korean Financial Supervisory Service (FSS). He said that the exchange is healthy, and that Binance has high-level anti-money-laundering (AML) capabilities.Korean law mandates crypto exchanges supporting Korean won trading have real-name bank accounts, and Gopax receives such accounts from its partner Jeonbuk Bank.Binance’s Asian expansionBinance’s endeavor to enter the Korean market is part of its strategy to expand its presence in Asia. It was previously reported that Binance Japan will start its operations around June this year.

news
Loading