Korea’s Chungcheongbuk-do to Foster Regional Blockchain Ecosystem

Mercari, one of Japan's leading e-commerce platforms, has declared its intention to accept bitcoin payments starting from June of this year. The decision, which was reported by Japanese financial media outlet Nikkei on Friday, outlines that the processing of bitcoin payments will be managed through Mercari's Tokyo-based crypto subsidiary, Melcoin.Photo by Dmytro Demidko on UnsplashSeamless BTC conversionIt's noteworthy that Melcoin will convert all BTC payments into yen, ensuring vendors receive fiat currency despite the buyer's choice of bitcoin for payment. While the company won't display prices in bitcoin, listing items for sale in fiat yen, customers will have the option to select BTC as a payment method during the purchase process on the platform. In recent months, Mercari has introduced various crypto-related products, including the Mercari bitcoin crypto trading service. This service allows users to buy and sell bitcoin using the proceeds from their sales on the platform. The integration of a loyalty points system further enhances the crypto trading experience, enabling Mercari users to exchange their points for bitcoin. Remarkably, Mercari announced that its bitcoin trading service surpassed the 1 million user milestone in October, just seven months after its launch. At the time of the launch of the trading service, the company outlined that it would “make bitcoin more accessible to people who have never tried crypto trading before.” Notably, around 80% of the crypto users on Mercari had no prior experience with crypto-asset trading in June of the previous year. Expanding its crypto-related offering to include bitcoin payments unleashes much more potential relative to crypto adoption. 22 million monthly usersEstablished in 2013, Mercari has evolved into Japan's largest community marketplace platform, boasting 22 million monthly users as of July 2023. It’s a flea market application, making it a consumer-to-consumer platform that could play a significant role in bringing about bitcoin adoption in Japan among ordinary people. The company has also expanded its footprint internationally, with a particular focus on Europe. Market observers have labeled Mercari's crypto service, along with a competitor operated by Rakuten, as a potential "gateway" for bitcoin and crypto investors and traders. Rakuten, another major Japanese e-commerce platform deeply involved in the crypto space for an extended period, operates the Rakuten Wallet crypto trading service. Like Mercari, Rakuten has integrated its loyalty points program with its crypto arm, allowing users to trade their points for crypto-assets. Rakuten had also emerged last year among a shortlist of Asian companies expressing an interest in purchasing failed crypto exchange FTX. A recent survey highlighted the growing influence of these e-commerce giants in the crypto space. Japanese individuals who entered the coin trading scene towards the end of 2022 overwhelmingly favored either Mercari's bitcoin trading app (24.7%) or Rakuten's Rakuten Wallet platform (24.2%). This revelation dealt a blow to traditional crypto exchanges, with bitFlyer, the long-standing market leader, securing the third position with a share of 11.3%. This move contributes towards a more progressive crypto environment in Japan, where lawmakers recently indicated a willingness to consider making tax rules more accommodative of the crypto sector.

The Hong Kong Securities and Futures Commission (SFC) announced plans to conduct on-site inspections of local virtual asset trading platforms (VATPs) that are still in the process of regulatory applications after the June 1 licensing deadline. The SFC has emphasized that starting from June, all local crypto trading platforms must either possess a license or be deemed-to-be-licensed to operate legally. Operating an unlicensed VATP post-deadline will be considered a criminal offense, with the SFC actively pursuing compliance.Photo by farfar on UnsplashFocus on compliance and market adjustmentsThe inspections aim to ensure adherence to regulatory standards, particularly in safeguarding client assets and executing Know Your Customer (KYC) processes. The SFC has advised investors to only engage with licensed platforms and cautioned unlicensed companies against marketing their services or accepting new retail clients. Amidst these regulatory changes, the number of license-seeking crypto exchanges has declined. Notably, 11 firms, including OKX and Huobi's local branch, have retracted their licensing applications, leaving 18 still pending. Meanwhile, Gate.HK has halted certain operations in anticipation of meeting the new regulatory demands. To date, only two companies, OSL Digital Securities Limited and Hash Blockchain Limited, have secured a license to operate under the new framework in Hong Kong. 

NEOPIN and SBINFT Join Forces to Expand DeFi and NFT EcosystemsNEOPIN, the global CeDeFi platform of South Korean investment holding company Neowiz Holdings, announced today its strategic partnership with SBINFT, the NFT marketplace developer and Web3 subsidiary of Japanese online financial conglomerate SBI Holdings.Photo by Markus Winkler on PexelsExtending their global reachThrough this partnership, the two companies will combine their individual expertise to enhance the global reach of each other’s ecosystems. Their strategy involves facilitating the introduction of established NFT projects from regions such as South Korea, the Middle East, and Southeast Asia into the Japanese market. Additionally, they will collaborate to offer both financial and technical assistance to promising Japanese Web3 initiatives, enabling them to expand internationally.Web3 projects and utility NFTsTo achieve this objective, NEOPIN will onboard a diverse range of Web3 projects to its ecosystem, thereby broadening their adoption and appealing to a worldwide user base. Meanwhile, SBINFT will proactively seek to bring utility NFTs into its NFT marketplace.NEOPIN’s partnership with SBINFT is a strategic step in its plan to enter the Japanese market. Just recently, the South Korean enterprise revealed its proactive approach to intensify endeavors to attract a Japanese customer base.Kim Yong-ki, NEOPIN’s CEO, mentioned that the collaboration with SBINFT represents one of their initial endeavors to penetrate the Japanese market. Kim further stated that NEOPIN is dedicated to achieving favorable outcomes not only within Japan but also across the East Asian region.Ko Jang-deok, CEO of SBINFT, echoed this sentiment, expressing that NEOPIN possesses a robust strategy tailored for the Japanese market. He mentioned that the partnership with such a company will help SBINFT introduce international content to the Japanese market. Ko highlighted SBINFT’s commitment to extending its presence in the East Asian market.