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SK Planet and Milk Partners to Propel Blockchain Ecosystem Development

Web3 & Enterprise·June 09, 2023, 6:03 AM

South Korean tech company SK Planet announced today a partnership with Milk Partners, the operator of MiL.k, a blockchain-based reward points platform, in order to foster the UPTN blockchain ecosystem. That’s according to a report by local news outlet Edaily. This alliance comes after conglomerate SK Group’s affiliate recently launched its new non-fungible token (NFT) membership program called “Road to Rich.”

Photo by Karolina Grabowska on Pexels

 

SK Planet’s NFT initiative

Road to Rich is an initiative within OK Cashbag, SK Planet’s popular reward points system. In an effort to promote this initiative, the two companies will organize a Road to Rich event on the MiL.k app this month and enable users to exchange between OK Cashbag points and MiL.k points later this year.

 

Milk Partners’ tech contribution

Milk Partners’ parent company, Keyinside, has contributed to the development of SK Planet’s blockchain platform UPTN and has been involved in OK Cashbag’s NFT project, providing business consulting and technology development. UPTN, built on the Avalanche network’s subnet, made its debut through OK Cashbag’s NFT initiative, and a dedicated wallet based on UPTN was recently launched.

Kim Kyo-soo, the head of the customer experience division at SK Planet, said that the company plans to build the UPTN ecosystem where customers can enjoy various services, including membership benefits, concert tickets, and shopping.

Milk Partners CEO Cho Jung-min expressed enthusiasm about the synergies that can be achieved by participating as a major partner in the blockchain project spearheaded by Korea’s major corporate. He added that the two sides will work together to offer valuable and beneficial services to users.

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Policy & Regulation·

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Policy & Regulation·

Jul 03, 2023

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