South Korea to Revive Tech Exports with Metaverse, Blockchain

Nearly five years have passed since South Korea’s second-largest city Busan was designated as a blockchain regulation-free zone (blockchain zone) in July 2019. This designation has allowed blockchain companies to run their businesses within the region’s regulatory sandbox, freely exploring the potential of the cutting-edge industry. Busan is the only city in Korea to have won the bid for running more than two regulation-free blockchain projects approved by the SME ministry. However, Busan city may soon lose its status as the blockchain zone, unless it develops and attracts new blockchain-related businesses, local news media KBS News reported. The city has been struggling to attract new blockchain businesses after its 10-month-long preparation to enact a law, which would have enabled startups to enroll in indemnity insurance, resulted in failure.  Photo by Alexander Smagin on UnsplashBlockchain startups on the brink of closing its services Among the blockchain companies operating in the blockchain zone is Busan Blockchain Real-estate Investment Currency (BBRIC), which allows users to invest in real estate with a budget as small as KRW 1,000 ($0.75). Park Hyo-jin, Vice CEO of Sejong Telecom operating BBRIC, expressed his concerns in an interview with KBS News, saying that the termination of the city’s status as the blockchain zone would make it difficult for BBRIC to continue its services. Another blockchain startup in the region’s blockchain zone emphasized the importance of maintaining the city’s status in an interview with the press. Kim Yong-gil, the chief research officer at a blockchain-driven solution firm, said the company he’s working for was able to lay the foundation for its business growth after it was selected as one of the first companies to operate within the blockchain zone in 2019. The company currently aims to expand its distribution business from fisheries to coffee industry.  At the moment, 43 blockchain companies like these are operating their offices at the Busan International Finance Center (BIFC). Among 15 of them have relocated to Busan from the outside region to benefit from the sandbox. Busan’s loss of its status would also result in these companies leaving.  Busan’s desperate bid to retain its status as blockchain zone To retain the blockchain startups, the Busan government must maintain its status as the blockchain zone by getting permission to extend the designation period. Kwon Ki-kwang, Head of the Blockchain Regulation-free Zone team at Busan Technopark – a public foundation that supports SMEs – stated that it is looking for businesses specialized in blockchain technology, including those focused on blockchain-driven voting systems.  

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Korean Financial Authority Orders Suspension and Levies $1.4M Fine on Crypto Lender DelioDelio, a cryptocurrency lending company based in South Korea, has received a directive from the financial regulatory authority to cease its operations for a duration of three months, according to local news agency Yonhap. Additionally, the company has been levied with a fine amounting to KRW 1.896 billion ($1.4 million).Photo by Riva Ferdian on UnsplashExecutive dismissal recommendedThis announcement was made on September 1 by the Financial Intelligence Unit (KoFIU) under the South Korean Financial Services Commission. In addition to the measures mentioned above, the KoFIU advised the company to remove one of its executives.As a virtual asset service provider (VASP) registered with the financial regulatory authority, Delio offered deposit services with an annual yield reaching up to 10.7%. However, in June of this year, the company abruptly halted its withdrawal services, prompting investigations conducted by both the KoFIU and public prosecutors.Involvement with unregistered VASPsThe KoFIU saw that Delio had engaged in trading activities with unregistered VASPs and had also breached the restrictions on the trading of affiliate-issued virtual assets. These actions are prohibited under the Financial Transaction Information Act.The financial authority identified a total of 171 instances in which Delio facilitated the transfer of its customers’ virtual assets to unregistered VASPs located outside the country. Additionally, the authority also uncovered the company’s engagement in storing the virtual assets of unregistered VASPs.It was also discovered that Delio had not only neglected to assess the risks of money laundering before introducing new products or services but had also failed to fulfill Know Your Customer (KYC) obligations.