Bunzz expands Web3 enterprise services in Japan

Grab Turns to Web3 With Crypto Wallet IntegrationGrab, the Singapore-headquartered Asian ride-hailing firm with a user base of 180 million people, is integrating a crypto wallet into its platform.That’s according to Chinese crypto reporter Colin Wu. Wu tweeted out news of the development on Thursday, including screenshots which he had obtained that provide further detail relative to Grab’s Web3 wallet.Often dubbed the “Uber of Southeast Asia,” Grab’s foray into Web3 technology could reshape how the region engages with cryptocurrencies. This move, initially available in Singapore, aligns with the city-state’s reputation as a fintech leader and developing crypto hub, suggesting it may serve as a testing ground for Grab’s crypto integration.Photo by Afif Ramdhasuma on UnsplashPolygon wallet integrationOne pivotal aspect of this integration is Grab’s support for the Polygon wallet, a layer-2 scaling solution for Ethereum. Known for its speed and low transaction fees, Polygon aids Grab’s venture into crypto, as these characteristics feed into its practicality for everyday crypto transactions. This strategic choice aims to make cryptocurrencies more accessible and usable for the masses.Venturing beyond paymentsIt seems like Grab’s ambitions extend beyond basic cryptocurrency payments. It is also setting the stage for users to explore non-fungible tokens (NFTs) and blockchain technology. The company has provided guidance content for wallets and NFTs which would suggest that Grab’s vision goes beyond mere transactions and that it sees the potential for NFTs in terms of transforming digital ownership and other such use cases.The Web3 wallet stands out in terms of user experience. Unlike traditional crypto wallets that are reliant on private keys, Grab employs a PIN password system. This simplifies the crypto experience. This is of particular importance when it comes to trying to find ways to bring Web3 and crypto into everyday use by the mass market.Additionally, Grab introduces an account recovery system based on questions and answers, in an effort to strike a balance between security and convenience.MAS collaborationAs part of the firm’s journey into Web3, it has been collaborating with the Monetary Authority of Singapore (MAS), the city-state’s central bank and financial regulator. Together, they’ve explored digital assets, central bank digital currencies, and innovative payment systems, and it also indicates that the company is working towards including a Web3 offering while remaining in regulatory compliance.According to the company’s Q2, 2023 results, Grab records an average of 34.9 million monthly transactions.By integrating a user-friendly crypto wallet, supporting Polygon, and exploring NFTs, it appears that Grab is aiming to empower its massive user base to participate in the digital asset revolution. With Singapore as the initial launchpad, Grab’s Web3 journey holds the potential to influence how the entire region embraces cryptocurrencies.In simplifying crypto access, supporting innovative technologies like Polygon, and educating users about NFTs and blockchain, the Singaporean firm is paving the way for a more inclusive and decentralized financial future in the region.

Taiwanese authorities have unveiled plans to criminalize cryptocurrency firms failing to comply with anti-money laundering (AML) regulations. The Ministry of Justice has proposed amendments to existing laws, mandating both domestic and overseas crypto entities operating in Taiwan to register for AML compliance. Non-compliance could result in imprisonment for up to two years, according to Deputy Minister of Justice Huang Mou-hsin.Photo by Jack Brind on UnsplashStricter enforcement measuresCurrently, authorities can only impose administrative penalties on non-compliant crypto firms. However, with the proposed amendments, such violations would be deemed criminal offenses, potentially leading to prison sentences. Overseas crypto platforms would be required to establish local entities and apply for AML registration to avoid criminal penalties. Regulatory landscape and industry responseSince July 2021, Taiwan has mandated cryptocurrency service providers to adhere to AML laws introduced by the Financial Supervisory Commission. However, the crypto industry largely remains unregulated. Proposed amendments also aim to incorporate cryptocurrencies into existing AML laws, stipulating penalties of six months to five years in prison and fines of up to NT$50 million ($1.5 million) for money laundering using cryptocurrency. The amendments are set to undergo review by Taiwan's national parliament, the Legislative Yuan. Concurrently, Taiwan's crypto sector is in the process of forming an industry association, with the Ministry of the Interior approving the application in March. By establishing this association, crypto firms aim to develop self-supervisory rules aligned with FSC guidelines, with a deadline set for the end of June to finalize preparations and officially establish the association. 

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.