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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Web3 & Enterprise·

Oct 17, 2023

Haru Invest Considers Server Suspension as Troubles Persist

Haru Invest Considers Server Suspension as Troubles PersistIn the wake of halting withdrawals in June, Haru Invest, a Singapore-headquartered cryptocurrency platform, is contemplating the suspension of its server. This decision is part of the firm’s ongoing efforts to streamline operations and reduce maintenance costs.Photo by David Guenther on UnsplashCost reductionCEO Hugo Lee made the announcement on Monday, underscoring the significant burden of server maintenance costs on the company’s finances. He acknowledged that this cost represents a substantial portion of their fixed expenses and is thus a top priority for the firm.Lee disclosed:“We plan to suspend the service in a few weeks, backing up all member information.”However, he also noted that the company is yet to finalize a concrete plan for the server suspension.The move to shut down the server aligns with Haru Invest’s broader strategy to lower all costs associated with its services. Lee explained:“Some of the current fixed expenditures include the upkeep of Haru Invest services, the cost of workspace like the office, and the cost of communication with our members.”The company is actively seeking ways to reduce these expenses and preserve its assets.Asset distributionAdditionally, Lee assured users that the assets conserved thus far would be included in the distribution to those who have had their funds locked on the platform since June, offering a glimmer of hope to impacted users.Nevertheless, the announcement of the server suspension has raised concerns within the Haru Invest community. Some users have expressed skepticism about the purported high costs of server maintenance, believing the firm’s claim to be exaggerated.One user, voicing this discontent, commented on Haru Invest’s Telegram channel, “Server costs cost nothing.” Another remarked: “Servers are gone soon guys, huge costs, 200 USD a month.” According to industry standards, the maintenance costs for running a server for a small to medium-sized business typically range between $35 to $500 per month.Unhappy platform usersLee’s statement regarding the impending server suspension follows the platform’s earlier decision to terminate deposits and withdrawals in June. This decision was coupled with the closure of Haru Invest’s offices and the dismissal of numerous employees, as reported by local news agencies.Haru Invest attributed these issues to the fraudulent activities of the consignment operator B&S Holdings, formerly known as Aventus. While some investors accused the firm of orchestrating a “rug pull,” Haru Invest denied these allegations and maintained its innocence. One user posted the following claim on X (formerly Twitter) last week: “Rugpull. If justice is served, the scammers will be behind bars.”In a bid to address concerns over its corporate rehabilitation application, Lee appeared in court in September, emphasizing that Haru Invest was actively cooperating with investigating agencies. However, the company has yet to provide a timeline for the recovery of users’ assets as of early October.Lee also addressed the matter in Monday’s statement: “We are also responding to the rehabilitation proceedings that some of our members have filed with the court as mentioned in our previous announcement, in addition to actively cooperating with other authorities’ investigations. ”Haru Invest is reportedly facing a class-action lawsuit with disgruntled investors alleging fraud.

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Markets·

May 09, 2025

Binance survey reveals evolving security habits of Asian platform users

Global crypto exchange Binance has carried out a survey which reveals that the security habits of Asian platform users are evolving positively.Photo by Vadim Artyukhin on UnsplashUsers responding to more sophisticated scamsIn a blog post published by the crypto exchange platform on May 6, Binance revealed that it had carried out a survey of nearly 30,000 platform users across Asia. The company’s takeaway following analysis of the survey data is that “scams are evolving — and so are crypto users.” The firm suggested that users are “stepping up their security game,” with exchanges facing growing demand from their users for real-time protection and smarter security tools. Increasing use of 2FAThe exchange platform found that 80.5% of survey respondents now use Binance two-factor authentication (2FA). While the use of 2FA is definitely a move in the right direction, it doesn’t guarantee the safety of a user’s digital assets.  In an article published by Forbes last month Forbes Contributor Davey Winder warned that infostealer malware can compromise 2FA codes in as little as 10 seconds. In June of last year, an OKX user lost $2 million in crypto to a hacker who utilized AI despite the victim having used Google’s 2FA. Double-checking transfersThe survey found that 73.3% of users double-check transfers before sending digital assets. Due to the nature of decentralized cryptocurrency, crypto transactions are not easily reversed and are usually irreversible. That puts a greater responsibility on crypto users to ensure that they are sending funds to the appropriate wallet address. Double-checking transfer addresses is not only necessary due to human error. Malware is also used by hackers to spoof such addresses, tricking the sender into sending the digital assets to their address rather than the one that was originally intended. It emerged in May 2024 that a Bitcoin trader had lost more than $70 million in Bitcoin in an “address poisoning” scam. Binance itself had warned users last September that “clipper malware,” which intercepts clipboard data on a user’s phone or desktop, replacing copied wallet addresses with alternative addresses under the hacker’s control, is increasingly being employed in hacking attempts. While the survey has revealed a positive evolution in the security habits of Asian platform users, there’s still room for further improvement. Just 17.6% of survey respondents utilize address whitelisting, a measure that restricts account user access to a safe list of pre-defined trusted addresses. Only 21.5% of survey respondents use anti-phishing codes as a security mechanism. The objective of phishing is to steal data, install malware on a user’s device or otherwise gain account access. An anti-phishing code aids the user in verifying the authenticity of emails and texts from a specific service. Security remains a major issue within crypto. Last month, hackers employed social engineering tactics to steal $330 million in Bitcoin from an elderly American victim. Exchange platforms themselves continue to struggle to safeguard user funds. Earlier this year, Binance competitor, Dubai-headquartered Bybit, suffered a $1.5 billion hack believed to have been perpetrated by North Korea’s Lazarus Group. Lazarus is also thought to have been behind a $235 million crypto theft at Indian crypto exchange WazirX in July 2024.

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Web3 & Enterprise·

Jun 02, 2023

Wemade Introduces New DeFi Services on WEMIX3.0 Mainnet

Wemade Introduces New DeFi Services on WEMIX3.0 MainnetKorean blockchain game maker Wemade announced today that it will deploy decentralized finance (DeFi) services Kurrency and Konverter on the WEMIX3.0 Mainnet.Photo by Shubham Dhage on UnsplashTwo DeFi servicesKurrency utilizes a collateralized debt position (CDP) model, providing users with the capability to lock up a certain amount of virtual assets in order to mint, deposit, and swap the WEMIX Crypto Dollar (WCD). WCD, a cryptocurrency designed to minimize price fluctuations, complements the WEMIX Dollar, which is fully backed by the stablecoin USDC.Konverter is a new decentralized exchange (DEX) that combines the strengths of established DEXs. On June 9, Konverter will demonstrate functions that contribute to the efficiency of Kurrency. These functions involve seamless swaps between WCD and a variety of stablecoins. The full-fledged version of Konverter, set to launch in the second half of this year, will offer a broader array of swap services along with a “governance function” that doesn’t require forced lock-ups.Mainnet firstThe initial launch of Kurrency and Konverter will take place on the WEMIX3.0 Mainnet. Their goal is to magnify the ecosystem’s scope by boosting the utility of assets within the network and harnessing the synergies derived from decentralized apps (dApps).Multichain expansionLater, the two services on the WEMIX3.0 Mainnet will become more refined and reliable, paving the way for a multichain expansion. A successful implementation will improve interconnectivity between various blockchains, ultimately bolstering the value of the WEMIX ecosystem.Engaging usersStarting today, Kurrency is initiating various quests to encourage user participation. Users gaining experience from these quests will become eligible to join community events, promoting a more vibrant and engaged user base.

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