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BingX signs sponsorship deal with English Premier League club

Web3 & Enterprise·January 05, 2024, 6:44 AM

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.

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Photo by Chaos Soccer Gear on Unsplash

January 9 debut

The arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9.

 

As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season.

 

While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions.

 

Corporate rebrand

Established in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America.

 

In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand.

 

Crypto marketing spend rebound

The marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States.

 

While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club.

 

In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team.

 

18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market.

 

Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.

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Web3 & Enterprise·

Sep 01, 2023

CJ ONE to Sell 3,000 NFTs for New Membership Service

CJ ONE to Sell 3,000 NFTs for New Membership ServiceCJ ONE, a lifestyle membership service operated by digital service company CJ OliveNetworks of South Korean conglomerate CJ Group, announced on Tuesday that it will sell 3,000 digital membership NFTs for its new lifestyle service, PRISM ONE. This comes as part of efforts to enhance brand value and boost customer benefits.Photo by Choong Deng Xiang on Unsplash“The PRISM ONE Membership NFT is an important milestone that reflects changes within CJ ONE. As a lifestyle membership, our brand will strive to provide unique experiences in all aspects of our members’ lives,” said Ha Jae-young, Head of Data Marketing at CJ OliveNetworks.Tier benefitsThe NFTs are categorized into four tiers — Basic, Special, Premium, and Prestige — with higher tiers offering more benefits. Depending on the tier, which will be decided randomly, customers can receive up to 10,000 CJ ONE membership points per month and eight times the number of points that they accumulated the previous month over a period of half a year.CJ ONE points can be used like cash at various CJ Group subsidiaries that offer services in culture, dining, shopping, and entertainment, as well as over 30 brand partners such as cafe Mega MGC Coffee, convenience store CU, and refinery company Hyundai Oilbank.10 customers with the Prestige NFT will also be chosen to receive benefits worth KRW 1 million, including welcome packages from CJ The Market, CJ Group’s online grocery shopping mall, and accommodation vouchers to use at Starville, a luxury “glamping” — a portmanteau of “glam” and “camping” — site.Limited sales and resell opportunitiesMinted with a new brand identity design, the NFTs will be sold for KRW 45,000 each on the NFT trading platform Pala starting from 7 PM (Korea Standard Time) on September 13. Customers who participate in an event until September 3 can win a chance to purchase them at a discounted price of KRW 42,000 prior to the public sale. Payments can be made with Polygon tokens (MATIC) or Korean won, and digital wallets Klip and MetaMask are also supported, the company said. In particular, the NFTs can be resold on trading platforms like Pala.

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Policy & Regulation·

Oct 24, 2023

Seongnam City Hosts Seminar on Industry 4.0 Advancement

Seongnam City Hosts Seminar on Industry 4.0 AdvancementSeongnam City of Gyeonggi Province announced that it held a seminar on Tuesday under the theme “Seongnam: 50 Years Today, 50 Years Tomorrow” at the city hall to discuss the vision and prospects of the city’s identity as a technological hub for the Fourth Industrial Revolution, or Industry 4.0. Some 100 individuals were in attendance, including the city’s mayor, Shin Sang-jin, and the Director of the Seongnam Research Institute, Im Jong-soon, along with other experts, citizens, and city officials.Photo by Sandro Katalina on UnsplashPath to the Fourth Industrial RevolutionFor Seongnam to develop further, Shin emphasized the need for a specific vision for the city’s future growth. “Gathering individual talent and corporations to drive innovation is the key to leading the Fourth Industrial Revolution,” he said.Shin presented seven major tasks required to achieve this goal, including the establishment of a next-generation semiconductor cluster, a bio cluster, an Industry 4.0 cluster, a special zone dedicated to blockchain and the metaverse, a metaverse platform, and a smart city, as well as a Digital Twin City project. Director Im Jong-soon pledged that the Seongnam Research Institute would support the city’s development through extensive research.During the seminar, multiple experts also gave presentations on various topics, such as the growth process of Seongnam’s industry, digital transformation, and the city’s tasks in becoming an Industry 4.0 hub.Following the presentations, a panel discussion was led by Jang Yoon-jong, a research fellow at the Korea Development Institute. The discussion included participation from Lee Kwang-yong, Head of Policy Strategy at Naver; Kim Seo-gyun, Secretary-General of the Korea Fabless Industry Association; and Kwon Soon-bum, a research fellow at the Seongnam Research Institute. The panelists engaged in a lively debate on the prospects of Seongnam’s development.Innovation and research for a vibrant futureThe Seongnam Research Institute was established on July 3, becoming the first of its kind among cities with a population of over 500,000 to provide policy alternatives and improve the quality of life for citizens through systematic research on current issues.

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Policy & Regulation·

Nov 17, 2023

Philippines breaks new ground in first-ever tokenized bonds sale

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