FOBLGATE gears up for the launch of real estate security tokens

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

Audius Achieves Token Listing On India’s CoinSwitchAudius, a decentralized music streaming platform which is attempting to cut intermediaries out of the music business, took a major leap forward in the Asian market on Wednesday, scoring a listing of its native $AUDIO token on Indian crypto exchange, CoinSwitch.Photo by Studio Art Smile on PexelsIn announcing the token going live on the platform CoinSwitch encouraged platform users to “trade $AUDIO today and support independent artists worldwide.” Founded in the United States in 2018 by Stanford University graduates Forrest Browning and Roneil Rumberg, the project launched its $AUDIO token in 2020.The token commenced trading on top tier global crypto exchanges shortly afterwards. In terms of listings on Asian exchanges, $AUDIO can be traded on DigitFinex Global, Bitrue and BingX in Singapore, HitBTC and Hotbit in Hong Kong and Tokocrypto and INDODAX in Indonesia. While it is already listed on WazirX, India’s largest crypto exchange by trading volume, the project will welcome another Indian listing via CoinSwitch given a market that ranks sixth in the world in terms of crypto ownership, with a backdrop of a population of 1.4 billion.Web3 with a Web2 UXAudius has taken a different approach than most other crypto projects. From the outset, its founders have focused on giving the platform the look and feel of a Web2 streaming service. Audius decided to embed its non-custodial wallet Hedgehog into the user login process.The strategy has been to make the UX as customer friendly and intuitive as possible in order to aid user on-boarding. There have been trade-offs in taking this approach and with that, the project advises users to keep only a small amount of the $AUDIO token within the Hedgehog wallet. When Hedgehog was launched in 2019, a project blog post proclaimed that “decentralization doesn’t have to come at the expense of user experience.”TikTok integrationEarlier this year, the Web3 streaming service integrated TikTok, allowing platform users to create accounts simply by linking their TikTok profiles. Additionally, the integration meant that users could share their Audius songs in the TikTok videos they produced.In late January, the $AUDIO token jumped 70% in a matter of hours once it became known that Coinbase planned to list the token on January 26. While a CoinSwitch listing is a significant milestone for the project in the Indian market, naturally it doesn’t compare with the volume that a global exchange listing on Coinbase can bring. At the time of publication, the $AUDIO token was trading at $0.29.For its part, CoinSwitch has experienced many of the ups and downs that this nascent industry could possibly deliver. In August 2022, five properties associated with the crypto exchange were searched by India’s Enforcement Directorate on the grounds of suspected contravention of India’s Foreign Exchange Management Act (FEMA).Founded in 2017 by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari, the firm has attracted investment and backing from Andreessen Horowitz, Coinbase Ventures, Tiger Global Management and Paradigm.

Experts Gather at KBW 2023 to Explore the Future of Blockchain and Web3Blockchain and Web3 experts from around the world gathered at the Shilla Hotel in Seoul on Tuesday and Wednesday to attend Impact, the main conference of Korea Blockchain Week (KBW) 2023. There, they shared insights on the challenges faced by the blockchain industry as well as future prospects, especially their anticipation for South Korea’s role in shaping the industry’s landscape.Photo by Terren Hurst on UnsplashCurrent challengesAmong these experts was Sid Powell, CEO and Co-founder of Maple Finance; Stephen Richardson, Managing Director of Financial Markets and Head of the Asia Pacific region at Fireblocks; and Kelvin Koh, Co-founder and CIO at Spartan Group, who discussed the opportunities presented by bridging traditional finance with decentralized finance (DeFi) during a panel session on Wednesday.They mentioned the recent trending decline in DeFi transactions among institutional investors, which can be attributed to the DeFi industry’s fragmented infrastructure that can be difficult to understand. In order to rekindle investor confidence and interest, the industry must consider the integration of infrastructure and highlight the advantages of DeFi such as low costs, transparency, and liquidity to showcase its potential for financial gain.In a fireside chat on the same day, Jeremy Allaire, Co-founder and CEO of global fintech company Circle, acknowledged yet another mounting challenge facing the industry — the mass adoption of blockchain technology and Web3. However, the solution to this roadblock is not far out of reach, he said. Allaire predicted that by 2025, most cryptocurrencies, including stablecoins — cryptocurrencies that are pegged to a commodity or fiat currency to maintain a stable price — will have a legal foundation, thus paving the way for mass adoption.Suk Hwan Paul Kim, CEO and Vice Chairman of Grip Labs, and Archie Ravishankar, CEO of Cogni, also said that implementing user-friendly services and institutional entry will be a key strategy for persuading Web2 users to transition to Web3 platforms and encouraging mass adoption.Outlook for KoreaMeanwhile, several key figures expressed positive hopes for the pivotal role that Korea will play in the development of the Web3 ecosystem. In particular, Polygon Labs co-founder Sandeep Nailwal and COO Michael Blank pointed out that Korean companies, especially those in the gaming industry, are open to applying Web3 technology to their business projects, thus accelerating next-generation innovation in various fields like gaming, social media, and entertainment. Indeed, Polygon Labs’ own Korean partner firms recognize that the future of the Internet will rely on blockchain technology.In order to build a solid Web3 ecosystem, they said, three core values are of utmost importance — privacy, transparency, and openness. Fostering an environment that users can trust while freely interacting with others is the key, and Polygon Labs has vowed to contribute to doing so.Notably, Commissioner Caroline D. Pham of the US Commodity Futures Trading Commission (CFTC) was also in attendance, where she shared her thoughts on the proper regulation of virtual assets. She stated that it is essential to apply the safety measures we have learned from the past century of financial history to the future cryptocurrency industry, cautioning against a one-sided view that virtual assets are inherently bad.In drawing a comparison between the US and Korea, she stated that although the US possesses strong technical capabilities and is gradually adopting a more positive perspective on virtual assets, Korea is still ahead by a decade due to the fact that the general public is more open to embracing emerging technologies. Therefore, the future partnership between the US and Korea could offer valuable insights, not only in terms of economic prosperity but also in legal and regulatory aspects.