Strive CEO: Firm to pursue $700M BTC buy if ASST merger approved

Matt Cole, CEO of U.S. asset manager Strive, said the company is holding a shareholder vote on a plan to purchase over $700 million in Bitcoin. Speaking at the Bitcoin Asia 2025 conference in Hong Kong, Cole stated the purchase is contingent on the approval of a reverse merger with Asset Entities (ASST), which would result in a Nasdaq listing for Strive. He noted that the voting deadline is Sept. 9 and urged ASST shareholders to approve the measure.