Aptos and NBCUniversal launch Web3 fan rewards platform Backlot Club

U.S. media giant NBCUniversal and blockchain developer Aptos Labs have jointly launched a Web3-based fan rewards platform called Backlot Club, The Block reported. The project is an extension of a multi-year strategic partnership between the two companies and aims to integrate fan engagement and reward structures with blockchain infrastructure. The Backlot Club operates on the Aptos Layer 1 blockchain, providing a system for Universal fans to collect and exchange digital rewards through online and offline events.