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Retail investors lose $17B on stocks of BTC-investing firms

October 18, 2025, 5:57 AM
Retail investors who bought shares in publicly traded companies that strategically invest in Bitcoin have lost an estimated $17 billion amid the recent downturn in the broader cryptocurrency market, Bloomberg reported. The report mentioned companies such as Metaplanet and Strategy (formerly MicroStrategy). Bloomberg explained that these firms operate on a "Bitcoin Treasury" model, where they not only hold BTC but also use it as a basis to issue new shares or raise capital for business expansion and further investment. However, this model carries several risks. For example, if the value of a company's BTC holdings declines, its overall asset value falls even faster. The risk is particularly high for companies whose stock trades at an excessive premium to their actual assets, as this premium is likely to collapse. The $17 billion in retail investor losses occurred because these structural risks materialized. Separately, 10X Research noted that the era of "financial magic" wielded by Bitcoin Treasury companies is coming to an end. However, the firm also emphasized that Bitcoin itself will continue to evolve and that treasury companies with strong capital and management skilled in trading can still generate meaningful alpha.

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