Coupang reportedly exploring stablecoin to cut transaction fees

Coupang Pay, the payment arm of South Korea's largest e-commerce company Coupang, has sparked speculation that it is preparing to introduce a stablecoin after a recent job posting for its legal team. According to the Korea Economic Daily, the posting listed "review of services and business structures related to stablecoin issuance, utilization, and distribution" as a key responsibility. Industry observers reportedly view this move as Coupang beginning a serious review of the business case for stablecoins. The primary incentive is the potential to significantly reduce payment processing fees. Industry estimates suggest that large e-commerce firms like Coupang could save hundreds of billions of won annually by replacing traditional payment systems with a stablecoin.