Bitwise executive reaffirms $1M BTC price prediction
March 10, 2026, 9:18 PM
Matt Hougan, Chief Investment Officer (CIO) of Bitwise, has reaffirmed his prediction that Bitcoin could reach $1 million in the future. According to The Block, Hougan stated that the current store of value market is worth approximately $38 trillion, with gold accounting for $36 trillion and Bitcoin for $1.4 trillion. He projected that if this market grows at a pace similar to the last 20 years, it could reach $121 trillion within the next decade. In that scenario, Hougan emphasized, Bitcoin would only need to secure a 17% market share for its price to reach $1 million.
Hougan drew a parallel to the launch of gold ETFs in 2004, when the gold market was valued at just $2.5 trillion. He noted that it has since grown to nearly $40 trillion, influenced by factors such as rising government debt and geopolitical uncertainty. He predicted that Bitcoin's price will also rise, driven by its entry into the mainstream financial system led by spot ETFs, increased institutional investment, and decreasing volatility.
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