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Strategy CEO: Morgan Stanley ETF could create $160B in Bitcoin demand

March 21, 2026, 5:31 AM
Strategy (MSTR) CEO Phong Le stated that a spot Bitcoin ETF from Morgan Stanley could unleash an unprecedented shock of institutional demand. He noted that Morgan Stanley Wealth Management, which oversees around $8 trillion in assets under management (AUM), is recommending a 0-4% allocation to Bitcoin. Applying just the 2% midpoint of that recommendation would create approximately $160 billion in demand for Bitcoin—about three times the AUM of BlackRock's iShares Bitcoin Trust (IBIT), Le explained. Morgan Stanley recently submitted a second amended S-1 filing with the U.S. Securities and Exchange Commission (SEC) to launch a spot Bitcoin ETF under the ticker MSBT.

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