Stellar CMO: Crypto must abandon hype marketing to regain trust

For cryptocurrency to regain the trust of mainstream finance, the industry must shift away from hype marketing aimed at short-term price spikes and adopt a "Get Rich Slow" strategy, argued Stellar's new Chief Marketing Officer, Jason Kashu, according to CoinDesk. He criticized the sector's chronic reliance on complex jargon and a speculation-driven approach, which he said deters the general public. Kashu added that crypto often reaches a peak of public interest due to speculative fervor before its technological potential is proven, emphasizing that the focus should now shift to rebuilding financial infrastructure that creates real value.