Crypto.com marketing chief to resign after 6 years
May 05, 2026, 1:52 PM
Steven Kalifowitz, Chief Marketing Officer (CMO) of Crypto.com (CRO), is resigning after six years, CoinDesk reported. He will step down from the role on June 30 to become an advisor to the CEO. During his tenure, Kalifowitz played a key role in establishing Crypto.com as a global brand, investing over $1 billion in high-profile celebrity marketing and securing stadium naming rights to bring cryptocurrency services into the mainstream.
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