Bernstein: 2026 World Cup to be biggest-ever catalyst for prediction markets

Global research and brokerage firm Bernstein has projected that the 2026 World Cup will be the biggest catalyst for growth in the history of prediction markets. According to The Block, Bernstein analysts predict the event will attract over $3 billion in new betting volume and drive a surge of $5 billion to $10 billion in prediction market trading volume. Bernstein noted that the expanded 48-country tournament will feature 104 matches, creating about 60% more inventory than previous events. The analysis highlights that since the tournament takes place in June and July—historically an off-season for online sports betting—it will serve as a watershed moment, proving that prediction markets have entered a permanent growth trajectory beyond election cycles or specific political contracts.