NEAR Protocol launches 'NEAR@3.33' incentive program tied to milestones

NEAR Protocol (NEAR) has launched a new incentive program, 'NEAR@3.33,' which is linked to network growth and price targets, and has unveiled plans for its first token distribution, dubbed "Drop 1." The initiative aims to test an incentive structure designed to overcome the limitations of traditional airdrops, where rewards often lead to large-scale sell-offs immediately after distribution, causing projects to lose momentum. The core of the program is that rewards are activated only when the ecosystem achieves specific milestones. Participants will receive locked 'milestone tokens' that cannot be traded immediately. These tokens will become convertible to NEAR on a one-to-one basis only after the protocol's liquidity and price meet certain conditions.