LG Electronics developing Arbitrum-based ad trading system

LG Electronics is developing a system to automate the process of buying and selling advertisements by building a blockchain network on Arbitrum, Fortune reported. The system is designed to record ad impression space and user response data on the blockchain, allowing software to automatically handle ad transactions. A pilot program is currently underway with a Japanese advertising agency, and LG Electronics plans to review the system for commercialization by the end of 2026. Arbitrum co-founder Steven Goldfeder described it as a structure that allows the advertising market to be operated automatically by software.