Strive CEO: Bitcoin is our 'Hurdle Rate' for returns
June 17, 2026, 6:13 PM
The CEO of asset management firm Strive stated on X that the company considers Bitcoin its minimum acceptable rate of return, or "Hurdle Rate."
He analyzed that based on simple total return metrics, it will be difficult for investments in companies with Bitcoin-based businesses to outperform Bitcoin itself over the next 10 to 15 years. Despite this, he stressed the importance of supporting the Bitcoin network, calling Bitcoin Strive's most fundamental "Treasury Asset."
He added that this asset management strategy includes helping Bitcoin-related companies grow and succeed. The CEO also noted that as the firm's balance sheet expands, it is worth considering investing a small portion of total assets into such companies to help drive the unique success of the Bitcoin ecosystem.
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