FIFA uses Avalanche blockchain to combat World Cup ticket scalping

FIFA is leveraging Avalanche (AVAX) blockchain technology to combat the scalping of World Cup tickets. This initiative follows a partnership last year where FIFA collaborated with Avalanche to build its own Layer 1 blockchain. According to CoinDesk, FIFA's Web3 digital collection platform, FIFA Collect, is now operating a new ticketing model with Avalanche and Modex to address issues like bots, ticket fraud, and price gouging. The system, built on the Avalanche Layer 1, assigns two functions to a set number of tickets: a Right to Buy (RTB) and a Right to Ticket (RTT). Buyers can acquire an RTB through FIFA Collect and trade it on a secondary market at market prices. Once used, the RTB converts into an RTT, which can then be used to purchase an official match ticket via FIFA's existing ticketing system.