Polymarket pushes for U.S. re-entry with major marketing campaign

Polymarket is accelerating its re-entry into the U.S. market with a major marketing offensive, The Washington Post reported. The company has signed partnerships with Major League Baseball (MLB), CNBC, and CNN, and is also promoting its services through social media influencers as part of a strategy to enhance its brand's legitimacy and market credibility. Polymarket withdrew from the U.S. market four years ago after reaching a settlement with the U.S. Commodity Futures Trading Commission (CFTC) over allegations of offering illegal derivatives trading. The company subsequently faced controversies, including regulatory investigations and a raid on its CEO's home, but all related probes were terminated following a change in the U.S. administration. Polymarket is now pursuing a resumption of its U.S. operations by offering compliant sports betting products under the supervision of the CFTC.