Stock search volume tops coins 6-to-1, leading on 84% of days

South Korean users showed far less search interest in virtual assets, or digital assets, than in the stock market, according to Digital Asset. An analysis of Naver search data for the Korean terms for "stocks" and "coins" over the one-year period from July 27, 2025, to July 26, 2026, found the average daily search index for stocks at 21.68, a relative measure in which the peak search period is set at 100. The comparable figure for coins was 3.49, leaving stock-related search volume about 6.2 times higher over the same period. Of the 365 days covered, the stock search index was higher than the coin search index on 308 days, or 84.4%, while coins led on 57 days, or 15.6%.