Hoskinson says Cardano needs narrative reset to drive further growth

Cardano founder Charles Hoskinson said the ADA ecosystem needs a narrative reset to grow further, according to The Crypto Basic, which cited a CoinDesk interview. Hoskinson said Cardano’s biggest challenge is not technological innovation but making the market aware the project is continuing to evolve. He noted Cardano rose to third in market capitalization after reaching $3.1 during the 2021 bull market, but later fell behind rival networks including Ethereum and Solana. Even so, Hoskinson said the Cardano community remains active, which in his view points to a marketing and branding problem. He added Cardano is preparing upgrades including Leios, aimed at expanding transaction throughput, and Peras, aimed at improving speed. Hoskinson also said EMURGO, which previously handled the commercial division, had effectively failed, and said leadership restructuring and stronger governance are expected going forward.