Circle signs Chelsea FC deal for shirt-front logo placement

Circle (CRCL) has signed a main partner and official front-of-shirt sponsorship deal with Premier League football club Chelsea FC, according to The Block. Starting with the 2026-27 season, Chelsea plans to place the Circle and USDC logos on the front of kits for its men’s team, women’s team and academy. The outlet added that sponsorship deals between crypto companies and sports teams, which had contracted after the 2022 market downturn, are expanding again.