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Balchunas says crypto investing book with Seyffart to be released Nov. 10

October 07, 2026, 2:07 PM
Bloomberg ETF analyst Eric Balchunas said on X that “Both Sides of the Coin,” a cryptocurrency investing book he co-authored with colleague James Seyffart, will be released on Nov. 10. Balchunas described it as a guide to crypto as an asset class in the middle ground between rapidly converging traditional finance, or TradFi, and decentralized finance, or DeFi. According to Amazon’s website, the book covers topics including the FTX collapse and the launch of Bitcoin ETFs. It also explains how to invest in crypto through ETFs, Bitcoin’s characteristics, whether BTC fits a traditional investment portfolio, and whether it can compete with gold as a store of value.

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