Justin Sun says he shifted all assets to crypto in 2012 as a generational choice
October 09, 2026, 5:33 AM
Tron founder Justin Sun said on Chinese crypto YouTuber Allen Xiao’s channel that he converted all of his assets into cryptocurrency in 2012 as part of a system upgrade aligned with the times, rather than to make money.
Sun said assets such as real estate and cars belonged to an older era and could not be translated into a form machines could understand, while Bitcoin and other cryptocurrencies could be recognized by machines. Sun added that updating one’s system earlier ultimately improves the chances of long-term survival.
Sun also said personal ambition was not about earning more money, describing money as a byproduct of doing the right things. Sun said financial rewards come naturally when society highly values that work and when the role it plays becomes more important over time.
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