New York regulator issues ad guidance for licensed crypto firms

The New York State Department of Financial Services has issued new advertising and marketing guidance for crypto companies licensed in the state, The Block reported. The guidance tells firms to avoid ads and promotional materials that could mislead or deceive consumers. Caitlin Astell, acting superintendent of the NYDFS, said the measure is intended to strengthen consumer protection in New York and help ensure crypto-related advertising and marketing information is presented clearly, fully and in an easy-to-understand way.