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Treehouse expands NFT data offering through Origins acquisition

Web3 & Enterprise·November 03, 2023, 11:47 PM

Treehouse, a Singapore-based Web3 data firm, has bolstered its presence in the NFT analytics market with the recent acquisition of Origins Analytics, an NFT analytics platform. This strategic move is aimed at enhancing Treehouse’s NFT product offerings and expanding its capabilities in the flourishing NFT ecosystem.

Photo by Andrey Metelev on Unsplash

 

Acquisition synergy

Treehouse announced the acquisition on Thursday, via a press release published by PR Newswire. Origins Analytics has distinguished itself as a leader in NFT data analysis. The enterprise had raised $4 million in funding in 2022, going on to grow a community of over 10,000 users. The enterprise-grade platform offers valuable insights and services to NFT enthusiasts and investors.

Origins Analytics proficiency in both on-chain and off-chain data analysis had made it a highly sought-after name in the NFT space. With this acquisition, Treehouse is doubling down on its intention to deliver comprehensive NFT analytics services to its clientele.

In reorganizing the businesses following acquisition, the founding team of Origins Analytics will be joining forces with Treehouse. Treehouse’s management believes that this synergy of expertise from both companies will ensure a seamless transition and integration of Origins’ capabilities into Treehouse’s existing suite of offerings.

 

Broadening service offering

The integration of Origins Analytics opens up new avenues for Treehouse’s service portfolio. As a consequence, Treehouse will now be able to offer an algorithmically tagged NFT wallet notification system. This will allow its clients to anticipate and better leverage algorithms to deliver real-time updates on NFT transactions and wallet activity.

Treehouse is set to introduce NFT analytics bots designed to provide comprehensive data insights and market trends, empowering users to make informed decisions in the dynamic NFT sector. Additionally, the company will go forward to offer an NFT wallet profiling API, granting users deeper insights into NFT wallet activity and aiding in trend identification and opportunity spotting.

CEO of Treehouse, Brandon Goh, conveyed his enthusiasm for the acquisition and the broader NFT analytics market, stating:

“Treehouse is excited to make this move into NFT analytics. This strategic acquisition underscores our commitment to our clients, many of whom have NFT exposures. Our team is gearing up to integrate Origins’ system into our flagship product, Hyperion, confident that its technology aligns with our users’ needs and paves the way for us to serve the wider NFT community. Despite the bear market, Treehouse is expanding and is actively looking to acquire synergetic businesses.’’

 

Expansion ambitions

Treehouse’s decision to acquire Origins Analytics comes hot on the heels of its successful seed round in 2021, which saw it raise $18 million from prominent investors, including Lightspeed, MassMutual, Binance, Mirana, LeadBlock, Jump, GSR and Wintermute. This recent acquisition stands as a testament to Treehouse’s ambition to broaden its Web3 portfolio and provide cutting-edge services to its valued clients.

While the exact financial terms of the acquisition remain undisclosed, Treehouse clearly views this move as a strategic investment in the rapidly expanding NFT market. The company demonstrates confidence in its ability to harness the potential of the NFT sector, even in the face of challenging market conditions.

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